Human Resource Management

Prof. K K Jain

RECCRUITMENT AD CRITIQUE

Prepared By:
J. Venkatesan (006epgp2010)
Manas Das (010epgp2010)
Piyush Choudhary (014epgp2010)
Pravata Nalini (017epgp2010)
Rajparikshit Moondra (018epgp2010)
 Evaluation for Advertisement
(Out of 10) Based on weight criteria
#1 #2 #1 #2

Look and feel (20%) 7 3 1.4 0.6

Graphics / attractiveness 8 4
Eye-catching phrase or slogan 8 3
Creative / uniqueness 5 2

General Attributes (15%) 7 2.6666667 1.05 0.4

Structure / layout 7 3
Word choice 8 4
Language / Grammer 6 1

Company description (10%) 5 5 0.5 0.5

Clarity of job specification (20%) 7 6 1.4 1.2

Clarity of job description (25%) 7 5 1.75 1.25

Appeal to self actualization.(10%) 6 4 0.6 0.4

Evaluation out of 10 6.7 4.35

 Subjective evaluation and
Conclusion
Based on our overall group’s observation for
advertisement#1, HR has been able to create a
glamorous image of the job and communicate in a
better way to attract the right applicants where as
for advertisement#2, despite being a professional
HR consultant firm there is lot of scope for
improvement for proper delivery of the massage.