Executive Biography

Luis Murguia
Senior Vice President Ecosystem and Channels, SAP Europe, Middle
East and Africa (EMEA)
Luis Murguia is Senior Vice President Ecosystem and Channels, for Europe, Middle East and
Africa (EMEA) at SAP. In this position, he is working to drive sales activities targeting small
businesses, midsize companies and large enterprises in close cooperation with the SAP partner
ecosystem. Jointly with various partner types from resellers to service partners, Murguia is
focused on continuing to increase the volume business in EMEA, further expand the SAP
ecosystem and co-innovation activities in the EMEA region and work closely with partners to
approach customers of all sizes in a successful way.

In his previous role at SAP Murguia was Senior Vice President of SME for EMEA. Prior to that, he was leading the SME
business in Latin America.

Luis Murguia has more than 20 years of experience in the information technology business, across multiple countries in Latin
America. Prior to joining SAP, he managed the Latin American operations at Macromedia, where he was responsible for the
channels organization, the enterprise sales team, and marketing programs. Prior to this, he held various corporate sales,
channel, marketing, and senior management positions at Hewlett-Packard, Sun Microsystems, and Sybase, both at the
country and regional level.

Luis Murguia holds an electrical engineering degree from the Instituto Tecnologico de Buenos Aires, and a master’s degree in
engineering management from Stanford University.