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NAME OF THE STUDENT: BEVIN THOMAS

REGISTER NUMBER : 08YAC08058

TITLE OF THE PROJECT :EFFECTIVENESS OF PROMOTION SCHEMES.


EXECUTIVE SUMMARY :
From an enterprise formed in 1958 by a young
group of technocrats, Indo Asian has grown into a multi-product, group of
companies, manufacturing and marketing a wide range of electrical control and
protection equipment. The superior quality of these products has earned them
the respect of the Indian market and the world over where they are popular under
the brand names : Indo Kopp MCBs, Stopshock RCCBs, Indo Asian HRC Fuselinks,
Indo Asian Industrial Plugs & Sockets and Contactors & Relays.

The group's annual turnover, which grew from Rs. 10 million in 1986, to Rs. 600
million last year, is slated to reach Rs. 2500 million by the year 2006. Its modern
manufacturing units at Sonepat, Noida, Parwanoo and Jalandhar, are being
further augmented. Once achieved, this would be largest production base in India
of the next generation of MCBs, RCCBs, Compact Fluorescent lamps and other
high technology, high quality electrical control and safety equipment.

The group's pursuit of excellence is backed by extensive in-house R & D, technical


and commercial collaborations with world leaders, Heinrich Kopp AG, with over
150 highly qualified, technical Managers and a 1050-strong workforce of quality
conscious, superbly trained personnel, Indo Asian is all set to scale new heights of
growth, excellence and worldwide acceptance.

The companies presently comprising the group, are: Indo Asian Fusegear Ltd.
Indo Kopp Pvt. Ltd. Indo Asian Marketing Ltd.

Almost 50 years back, on 8th August, 1958, a young group of technocrats


indigenously developed India`s first sheet steel enclosed rewirable switch at
Jalandhar in Punjab. This marked the birth of Indo Asian, which today has grown
into a multi-product, multi-location company specializing in manufacturing and
marketing a wide range of high-tech electrical products used for distribution,
protection, control and conservation of electrical energy.

OBJECTIVES OF THE STUDY : TO FIND OUT THE EFFECTIVENESS OF THE

ORGANISATIONS PROMOTION STRATEGIES AND SUGGEST A

BETTER ALTERNATIVE.

STATEMENT OF THE PROBLEM:


RESEARCH METHODOLOGY :SURVEY
SAMPLE SIZE :100
COLLECTION OF DATA:-

PRIMARY DATA :QUESTIONNAIRES, INTERVIEW AND OBSERVATION


SECONDARY DATA :INTERNET, MAGAZINES,BOOKS,PERIODICALS.

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