Homework Title / No.

: ___Arun Pathania_____________Course Code: MGT-633 _____

Course Instructor : _Mr. Munish Sir________ Course Tutor (if applicable) : ____________

Date of Allotment : ________________ Date of submission : _9 Feb2011__________________

Student’s Roll No.__A04___________Section No. : ___RV8901______________________

Declaration:
I declare that this assignment is my individual work. I have not copied from any other student’s
work or from any other source except where due acknowledgment is made explicitly in the text,
nor has any part been written for me by another person.

Student’s Signature:_Arun Pathania____________

Evaluator’s comments:

_____________________________________________________________________

Marks obtained: ___________ out of ______________________

Content of Homework should start from this page only:

 Assignment no.1

On

MGT=633

Submitted To: Submitted By:-

Mr. Munsih Sir Arun Pathania

Roll No.-RV8901AO4

MBA(TOURISM & Hospitality

I have done the survey on Big Bazaar services which is provides to its customer. With the help of
this I am able to know what people think about Big Bazaar services. And what changes they
want in this. I have done this survey on fifteen people who visit Big Bazaar. I ask different type
of questions from the people in my questionnaire. They give the answer as per their perception
and with the help of this we are able to know what they are actually think about the Big Bazaar
services. In this survey I choose sample randomly.

Q1:- Do you visit Big Bazaar?

Ans:- Yes – 14
No – 1

In this question fourteen respondents says yes and one say no about this question.

I ask this question from 15 peoples and mostly of them are aware with this. And most of them go
to Big Bazaar for shopping and enjoy the Big Bazaar services. From fifteen peoples only one
said no he did not visit Big Bazaar. Now we can say as per this survey mostly people aware with
Big Bazaar.

Q2:- How often do you visit Big Bazaar?

Ans:- Twice in a week - 2

Once in a week - 2

Once in a month – 11

Twice in a month – 0
This is the respondent’s answers about this question.

Twice in aweek Once in a week Once in a month Twice in a month

13%
13%

73%

As per the pie chart mostly people says they visit Big Bazaar once in a month for shopping. I
gave some other option also but they choose once in a month. It means mostly people visit Big
Bazaar once in a month.

Q3:-Which media influence you to buy from Big Bazaar?

Ans:- In this question respondents answer are :-

Hoardings----2

News paper-- 4

TV ------ 3

Brochures-----3

Any other-----3

Hoardings News paper TV Brochures Any other

20% 13%

27%
20%

20%
In this pie chart we shows the how many people influence for purchasing form Big Bazaar with
the help of which media source. The percentage is given in the pie chart. But we can say all
media sources can help to increase the sales of Big Bazaar.

Q4:- How is the customer assistance process in Big Bazaar?

Ans:- In this question respondents answers are:-

Good ------ 7

Satisfied ----- 5

Average ------ 3

Any Other ---0

In this pie chart we show the customer perception about customer assistance in Big Bazaar. With
the help of this we are able to know what customer actual think about this customer assistance in
Big Bazaar. Some customers said good, some said average and some are satisfied. But mostly
customer said good about this. The percentage given in the pie chart.

Q5:-How is the order taking process in the Big Bazaar?

Ans:- The respondents answer are about this question is.

Better ----5

Best -------7

Average----3
In this pie chart we shows the what customer actual think about order taking process in Big
Bazaar. 33% customers says better,47% customers says best and 20% customers says average.
Approximately customers are satisfied with the order taking process used by Big Bazaar.

Q6:-Do you satisfied with the billing system of Big Bazaar?

Ans:- Yes ------ 14

No ------ 1

This is the respondents’ answers.

In this pie chart we show how many customers are satisfied with the billing system. Mostly
customers are satisfied with billing system of Big Bazaar. The percentage is given in the pie
chart.
Q7:- What is your satisfaction level rate about “Services” provided by Big Bazaar?

Ans:- The respondents answers are:-

Highly Satisfied ------ 0

Satisfied ----------------13

Neutral ----------------- 2

In this pie chart we show the satisfaction level of customers with the service provided by Big
Bazaar. Mostly customers are satisfied with this service. The percentage is given in the pie chart.

Q8:- Do you satisfied with the information about products which is provided by employees
of Big Bazaar to its customer?

Ans:- Highly Satisfied ------ 2

Satisfied ----------------12

Neutral ------------------1
This pie chart is show almost all customers are satisfied with the information about products
which is provided by Big Bazaar employees. This is somehow very useful to the customers. The
percentage is given in the pie chart.

Q9:-Do you think that the service of discount offered by Big Bazaar attracts you for
impulse buying?

Ans:- The respondents answers are:-

Yes ----- 13

No ------- 2

In this pie chart we show how many customers are attract for purchasing when Big Bazaar
offered discount. The percentage is given in the pie chart. 87% says yes and 13% say no.

Q10:-Do you feel the goods offered on Big Bazaar are costlier as compare to other shopping
malls?

Ans:- The respondents answers are:-

Yes -------- 9

No --------- 6
This pie chart shows how many customers are think the good available in Big Bazaar are costlier
as compare to the other shopping malls. The percentage is given in the pie chart. All these things
we can say after the survey on fifteen people. But many people say yes the good are costlier as
compare to the other shopping malls in Big Bazaar.

Q11:-Rank the following features/aspects that encourage your purchase in Big Bazaar?

Ans:-

Quality Goods 1

Price 2

Promotional Tools Used 7

Location 5

Facilities 3

Good Brand 4

Ambience 6

Convenient 8
 Rank
8
7
6
5
4 Rank
3
2
1
0
s s s s s s s r
ood ood ood ood ood ood ood O ffe
G G G G G G G t
alty alty alty alty alty alty alty nen
i
Qu Qu Qu Qu Qu Qu Qu nv
Co

In this pie chart we show the factors which encourage the customer buying from Big Bazaar. I
give the ranking to these factors. Ranking is shows in the chart.

Q12:-What is your overall satisfaction level rate about services provided by Big Bazaar?

Ans:- The respondents answers are :-

Highly Satisfied ----- 2

Satisfied -------------- 9

Neutral --------------- 4

Dissatisfied----------- 0
In this pie chart we show about customer satisfaction level with the services provided by the Big
Bazaar. We done survey on fifteen people and we got this result. The percentage is given in the
pie chart.

Q13:-Which promotional services do you expect from Big Bazaar?

Ans:- The respondents answers are :-

Discount Offer ------8

Coupons--------------1

Free Gifts-------------5

Credit Card ----------1

Game Shows ---------0

In this pie chart we show which promotional services customers expect from Big Bazaar. After
the survey I able to know customers mostly want discount offers. And many other things they
want from Big Bazaar which is mentioned in the pie chart.