Assignment-1

Of
Consumer behavior
Topic- Questionnaire on Watch

Submitted to= Rakesh Sir

Submitted by= Gaurav Ahuja

Roll no=Q1807A07
Reg. no=10803958
 Questionnaire

Dear Sir/Madam
I am a student of BBA (Hons) 5th semester (L.P.U) Punjab need to conduct a
survey regarding the consumer’s motives behind the purchase of a particular Watch with
product/brand/service concern. Kindly help me by filling the following. All the data and
information you provide will be kept confidential and will be use only for the academics
purpose.

NAME: _______________________________________

CONTACT NO.: _______________________________

GENDER:  Male  Female

AGE GROUP:  13-20  21-30  31-40  above 40

PROFESSION/ OCCUPATION:-

 Housewife  Business  Doctor  Teacher

 Private job  Engg.  Govt. employee  any other

1. What is your budget for purchasing the watch?

 500-1000  1000-1500  1500-2000 2000 above

2. Which brand name are you familiar with?

 Titan Sonata  Fast track

 Quartz Rolex  Louis Philippines
3. Why do you prefer the particular brand?

 Convenience  Status  Style

 Quality of product  Brand image  Price of product
4. From where you have got the information about the particular product.

 T.V. Advertisement  word of mouth  Print advertisement

5. What persuade you to purchase this particular brand?

 Brand loyalty  warranty  durability

6. Does your buying decision get affected by advertisement of the company.

 Yes  No
7. What you will consider while buying a watch?

 Price  Quality  any other

8. Are you ready to pay more price for the add ons like Mp3 in your watch?

 Yes  No
9. Does particular brand provide you cost effective product and convenience mode of
purchase?

 Yes  No