MISSION VISION AND

OBJECTIVES OF PHILIPS
COMPANY.

PRESENTED BY :
ASHARANI K
 MISSON, VISION AND OBJECTIVES OF PHILIPS
COMPANY

Mission Statement of Philips:

A mission statement articulates the philosophy of the
company with respect to the business in specific and society in
general. Once the mission statement of the company is finalized
and adapted, it provides a readymade guideline to employees of the
organization about its principles, policies and practices.

Vision Statement of Philips:

“In via world where complexity increasingly touches every
aspect of our daily lives, we will lead in bringing sense and
simplicity to people”.
Objectives statement of Philips:

Drive performance

•Further increase cash flow by aggressively managing cash targets

•Continue to reduce fixed costs and improve the overall agility of the cost base
•Strengthen excellence in execution and further develop “sense and simplicity” as a
competitive edge
Accelerate change
•Continually optimize the business portfolio, while prioritizing profitable growth and
success in selected new value spaces
•Nourish existing leadership positions, and increase leadership positions in other
categories by delighting consumers and winning their preference
Implement strategy
•Grow Health & Wellness
•Manage TV to profitability
Improve geographical coverage and strengthen position in Brazil, Russia, India and
China through managerial focus and investment
MISSION,VISION AND OBJECTIVE STATEMENT OF HP COMPANY

Mission of HP Company:
A true mission is a clear and compelling goal that focuses people's
efforts.  It is tangible, specific, crisp, clear and engaging.  It reaches out and
grabs people in the gut.  Example:
"This nation should dedicate itself to achieving the goal, before this decade
is out, of landing a man on the moon and returning him safely to Earth."

Vision of HP Company:
"Man is the creator of change in this world. As such he should be above systems and
structures, and not subordinate to them."

Objective of HP Company:
It is necessary that people work together in unison
toward common objectives and avoid working at cross
purposes at all levels if the ultimate in efficiency and
achievement is to be obtained.”