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Primary Selling Points (Product or service features: built-in characteristics or product or service itself,
including any Unique Selling Proposition (USP));
1.____________________________________________________________________
2.____________________________________________________________________
3.____________________________________________________________________
Primary Benefits (Prospect Points: What buyer gets from using the product or service);
1.____________________________________________________________________
2.____________________________________________________________________
3.____________________________________________________________________
Which of Gunn’s 12 types of ads is this? (If a combination of types, mark all that apply)
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