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Fitness Convention
Bad Kitty Sassy Fitness™ will appear as a special guest, providing class demonstrations and
instructor workshops at SCW Fitness Education's MANIA convention February 23 through 27, 2011
at the Sheraton Philadelphia City Center
Philadelphia, PA, February 23, 2011 --(PR.com)-- Bad Kitty Sassy Fitness™ will appear as a special
guest, providing class demonstrations on several main stages at SCW Fitness Education's Philadelphia
MANIA convention on February 23 and February 25 through 27, 2011 at the Sheraton Philadelphia City
Center, 201 North 17th Street.
Fitness professionals and enthusiasts who attend SCW Fitness Education's Philadelphia MANIA
convention will be among the world's first to learn the choreography breakdowns, methodology, and
philosophy of this ground-breaking new fitness program.
SCW Fitness Education offers a variety of high-quality fitness instructor education programs including
Specialty Certificates, home-study programs, MANIA fitness conventions and products ranging from
Pilates to Pregnancy and Aquatics to Aging.
Bad Kitty Sassy Fitness™ is recognized by the nation's leading fitness educators, including the Aerobics
and Fitness Association of America (AFAA) and the American Council on Exercise (ACE). With
accredited training programs scheduled throughout the United States, Bad Kitty Sassy Fitness™ is
anticipated to become an innovator of fitness throughout the nation in 2011.
In a collaborative effort, the two organizations will work together to offer increased continuing education
and specialty certificate opportunities for certified fitness professionals and attendees of SCW MANIA
fitness conventions.
"We are excited to be a featured presenter and to offer a pre-conference instructor workshop,” said creator
of Bad Kitty Sassy Fitness™, Cori Ann Lentz. “By collaborating, SCW Fitness Education and Bad Kitty
Sassy Fitness™ will reach thousands of fitness enthusiasts and professionals, encouraging them to try a
new fitness format that will once again bring the fun and passion back into exercise.”
Bad Kitty Sassy Fitness™ fuses the basic moves of dance with athletic aerobic and body sculpting
elements, providing an exciting and effective cardiovascular and sculpting program attendees can
experience either at home or in the gym. The Bad Kitty Sassy Fitness™ program is soon to be offered in
fitness facilities nationwide and is also available on DVD, featuring creator Cori Ann Lentz.
“Dance tops the charts in popular group fitness programming, but it is difficult to find or create a sassy,
hip-hop style fitness class that is also an intense workout,” said creator of Bad Kitty Sassy Fitness™, Cori
Ann Lentz. “Fitness members want fun classes that also provide intense results. Bad Kitty Sassy
Fitness™ fuses dance, exhilarating athletic drills, and sassy body sculpting moves to create a fun, edgy,
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and extremely intense workout.”
In addition to a new exercise format, Bad Kitty Sassy Fitness™ has also created powerful marketing and
business development programs for fitness managers and club owners designed to increase retention
rates, increase referrals, and grow membership. Cori Ann states, “By utilizing the marketing programs
offered through Bad Kitty Sassy Fitness™, fitness managers are not only adding an exciting new class to
their group exercise schedule, they are also driving guest traffic, membership sales, and group fitness
participation. We are revolutionizing both group fitness and club operations.”
Research has shown that serving more members in groups drastically improves retention and referrals.
Innovative programs like Bad Kitty Sassy Fitness™ are expected to generate more referrals, allowing
fitness facilities to service more members and maximize space while improving profits and retention.
“SCW Fitness Education has always worked with some of the fitness industry's most recognized
personalities, programs, and educators,” said Sara Kooperman, CEO of SCW Fitness Education. “We are
excited to welcome Bad Kitty Sassy Fitness™ as an associate sponsor at SCW MANIA Fitness
Conventions in Philadelphia, California, Florida, Atlanta, Dallas, Chicago, and Boston.”
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Contact Information:
Bad Kitty Sassy Fitness, a division of San Ramon Valley Fitness, Inc.
Courtney Newlin
(925) 359-1395
info@sanramonvalleyfitness.com
www.sanramonvalleyfitness.com
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