K.E.S.

SHROFF COLLEGE
OF
ART’S AND COMMERCE
A
PROJECT ON
SWOT ANALYSIS OF BANKS
SWOT ANALYSIS OF BANKS
Prepared by:

Viral Kava 20
Prakash Makwana 22
Sandip Parmar 26
Pratik Prajapati 30
Dhaval Shah 36
INTRODUCTION OF AXIS BANK

 Axis Bank was the first of the new private banks to

have begun operation in 1994.
 The Bank was promoted jointly by the Administer
of the specified undertaking of the Unit Trust of
India.
 The Bank has a very wide network of more than
853 branches and extension counters.
 The Bank’s Registered office is at Ahmadabad and
its central office is located at Mumbai.
 YES BANK
 Yes Bank was incorporated as a Public Limited
Company on November 21, 2003.
 YES Bank has 117 branches across 92 locations in
the country.
 The main objectives of banks is :
To build a strong employer brand.
To attain a preferred employer status in the
Banking and Financial Service industry.
KOTAK MAHINDRA BANK

 Kotak Mahindra group has been one of India’s

reputed financial organizations established in 1985.
 Kotak Mahindra finance ltd. is the first non-
banking finance company in India to convert itself
into a bank as a Kotak Mahindra Bank Ltd.
 Kotak Mahindra Bank has over 217 branches
spread across 126 locations in the country.
 The bank has a base of 8000+ employees.
 SWOT ANALYSIS
 SWOT Analysis is a strategic planning method used
to evaluate the Strength, Weaknesses, opportunities
and Threats.
 SWOT analysis must start with defining a desires
end or objective.
 It involves specifying the objective of the business
venture or project.
 Identifying the Internal and External factors that are
favorable and unfavorable to achieve the objective.
SWOT ANALYSIS OF BANKS

SWOT ANALYSIS

Internal External
Analysis Analysis

Strength Weakness Opportunities Threats

 OPPORTUN ITI ES
La r ge Re ta il And Cor por a te ma r ket
Wide Sc ope In Rur al I ndia
N on- Ba nking Ac tivitie s
People ar e Be c ome Mor e Se rvic e
Orie nte d
SWOT ANALYSIS
SWOT ANALYSIS OF AXIS BANK
 re re
OPPORTUNITIES

mp etition
Very wid e market

inv olved
OPPORTUNITIES

coetition
High er capital base
Very wid e market

riskolved
Rising disp osab le in come

co mp
THREATS
o f infrastructu
High er capital base

risk inv
Rising disp osab le in come

THREATS
o f infrastructu
highhigh
GreatGreat

VeryVery
LackLack
ANALYSIS
SWOT
St rong

Unknown brand
High High

Not in every stage

Strong

Unknown brand
capital
quality

WorldWorld

Less wide network

ist

Not in every stage

quali
STRENGTH

WEAKNESS
technology,

class class

Less wide network

capitalist
product
STRENGTH

WEAKNESS
technology,

team team
ty product
well well
SWOT ANLYSIS OF YES BANK
SWOT ANALYSIS OF KOTAK MAHINDRA BANK

STRENGTH WEAKNESS
Professional Whole Sale
Mgmt Funding Cost
Strong Late Professional
Technology Activity
Well Capitalized SWOTLate comer
ANALYSI
S
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