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  • Growth Plan: - Genre - Target Audience - Strategy

    Enviado por

    Mayuri Nair
    16 visualizações7 páginas
    This document outlines a growth plan, including that the target audience for the Harry Potter novels and films is children aged 7-16, with the books targeting those 10-16 years old. The document also discusses using an effective marketing strategy of tracking the target audience as the characters age and introducing new elements to engage teenagers and adults.

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    Título original

    Anil Harry Potter

    Direitos autorais

    © Attribution Non-Commercial (BY-NC)

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    This document outlines a growth plan, including that the target audience for the Harry Potter novels and films is children aged 7-16, with the books targeting those 10-16 years old. The document also discusses using an effective marketing strategy of tracking the target audience as the characters age and introducing new elements to engage teenagers and adults.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    16 visualizações7 páginas

    Growth Plan: - Genre - Target Audience - Strategy

    Enviado por

    Mayuri Nair
    This document outlines a growth plan, including that the target audience for the Harry Potter novels and films is children aged 7-16, with the books targeting those 10-16 years old. The document also discusses using an effective marketing strategy of tracking the target audience as the characters age and introducing new elements to engage teenagers and adults.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 7

    Growth Plan

    • Genre
    • Target Audience
    • Strategy

    Anil Anayath
    • The Harry Potter
    novels fall within the
    genre of fantasy
    literature

    • A series of many
    genres, including
    fantasy and coming
    of age, it has many
    cultural meanings and
    references.

    Anil Anayath
    • According to J K
    Rowling, the main
    theme is “DEATH”,
    although it is primarily
    considered to be a
    work of children's
    literature. There are
    also many other
    themes in the series,
    such as love and
    prejudice.

    Anil Anayath
    Target Audience

     Children in the age-group of 7-16 years

    • For Movies: 7-12 years of age

    • For Books: 10-16 years of age

    Anil Anayath
    Effective Marketing Strategy
    • Tracking / Following the Target Audience

    Anil Anayath
    • As & when, characters grew old……..

    • Teenagers / Adults also started


    taking interest in reading the book
    “It plays on MAGIC”
    • It is released at a minute past midnight, and not
    at the usual 9:00am time

    Anil Anayath

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