Escolar Documentos
Profissional Documentos
Cultura Documentos
1. INTRODUCTION
3. HISTORY OF DRIPS
4. COMPANY PROFILE
5. AGENCY PROFILE
7. SURVEY ANALYSIS
ANNEXURES
Questionnaire
Bibliography
1
Chapter-1
INTRODUCTION
Introduction
Objectives
Methodology
Limitations
Chapter-2
MEANING OF IRRIGATION
Meaning
Historical background Meaning:
Ancient mechanical aids
Modern mechanical aids
Methods of irrigation
Irrigation through out the world
Chapter-3
HISTORICAL DEVELOPMENT OF DRIP IRRIGATION
Introduction
Water moment under drip irrigation
Types of Drip Irrigation
Advantages and Disadvantages of drip irrigation
Chapter-4
COMPANY PROFILE
Jain company produces different product which are as follows:
History of Jains
Chapter-5
PROFILE OF AKSHAYA ENTERPRISES
Growth and development
Services of Akshaya enterprises to jain irrigation system ltd
Capital structure
Current position of akshaya enterprises
Chapter-6
MARKETING MIX
Marketing mix
Product mix
Price mix
Promotion mix
Place or distribution mix
2
Chapter-7
SURVEY FINDINGS
Chapter-8
SUGGESTIONS AND CONCLUSION
Annexure
• Questionnaire
• Bibliography
3
Chapter-1
INTRODUCTION
Introduction
Objectives
Methodology
Limitations
4
Introduction
on many questions more than the executives can obtain from any
5
company and is concerned with marketing and other manufacturing
Objectives
irrigation in India.
in Shimoga taluk.
6
• To analyze the problems faced by the farmer while purchasing
irrigation system.
taluk”
whole.
Methodology
For the primary data, I have approached the former who are
7
spread on large area, the data has been collected o0n a random
with questionnaire.
For the secondary data the news paper and from net were
referred.
Limitations
subjective factors. Secondly, this study has carried out under time
constraint. Due to this we have drawn for inference with what ever
8
Chapter-2
MEANING OF IRRIGATION
Meaning
Methods of irrigation
9
Drip Irrigation Systems
10
The system installed at the farmer’s field is commissioned and training
imparted to the farmer, followed by regular after sales services.
11
country or abroad, irrespective of land, topography, soil, water and
other Agro climatic conditions.
• Jain Micro Irrigation System is made from high quality virgin raw
materials, using advanced machinery. It is durable, reliable and meets
International quality standards.
• Apple, grapes, banana, sugarcane, tea, coffee, cotton, mango, teak-
wood, vegetables, flowers... whatever may be your crop, we have a
suitable micro irrigation system for each of them. All the system
components are manufactured by us in our plant at Jalgaon, under
strict quality control norms at every stage of production.
• Jains have been exporting various components of Micro Irrigation
System to countries in Europe, America, Africa, South East, Middle
East and Far East Asia.
• Jain Micro Irrigation System means a technology developed for
farmers by a company who knows and understands the farmer and his
needs for four decades..
12
• Fertilizer and Chemical Treatment can be given through Micro
Irrigation System itself.
• Undulating terrains, Saline, Water logged, Sandy & Hilly lands can
also be brought under productive cultivation.
Meaning:
water management.
affecting yields
13
Irrigation can give better results than that of fitful rainfall,
Historical background
world parts of the ancient bailed of water at least 4,000 years ego,
and which strengthens the belief that irrigation preceded and made
. A bucket is hung on rope from the longer and thinner and counter
balanced (place on the rope to fill the bucket) after which the
counter balanced and drops and raised the bucket of water to this
areas or more can be placed one above the other for the higher lifts
14
peculate. The Egypt sakia (called apart or pension wheel in India)
attached to buckets spaces top a short distance apart, while half the
buckets are descending and filling the other half a rising full of
to the field each machine can irrigate from 5-12 acres depending on
the height of the lift). The most is genius of this old devices is the
about one or two feet in diameter, one end of this 10-15 feet
15
Modern mechanical aids
plants of all kinds was human and animal life relieved of almost all
the duty directly lifting water into the soil. Irrigation makes use of
such pumping plants in all sizes ranging from two H.P. engines into
Electric motors are now generally use for the larger pumping
liquid. Petroleum gas engine for smaller plants fordable plants are
-available for areas into several hundred areas. Usually the power
are preferred from lifting from open water, while turbine pumps are
use in wells of few feet to hundreds of feet in depth. The area flow
the that city is best for lifting large volume of water through low
16
designed by hydraulic engineers especially for the work which is to
accomplish.
irrigation systems, where the pipe is laid quickly over the ground
Methods of irrigation:
a) Surface irrigation
basins or furrows.
b) Sprinkler irrigation
17
Here water is jumped under pressure through the
c) Perfo-spray system
sprinklers.
method.
e) Drip irrigation:
18
Portable aluminum pipes are used in place of channels as in
case of gated pipes but here instead of gated pipes, water loss in
farm.
g) Surface of flooding:
shortages sharply.
such as,
of irrigation.
19
• The wastage of water by this method of irrigation is considerable
due to percolation.
this surface fairly quickly their by making the land either acidic
the total irrigated acre of the world had nearly tripled since 1900.
The largest acre were credited to china, India, the United States and
Pakistan. The total for all countries was about 320,000,000 acres,
irrigation and associated wastes control through out the world was
1950’s.
20
China
the first and largest of the 46 dam’s projects to control the floods of
Spain
acres Work axes also started to use the euro river or the early
25,00,000 acres.
Africa
the Aswan high dam project. The Nile water agreement (1959)
between Egypt and Sudan, for water storage related water project
21
increase by 75% the land under cultivation’s by the Sudan Geezer
board.
Italy
The Italy the flume Dora project was planned to affect the
Pakistan
1960 and construction of dams including the key shalom river dam,
India
22
storage capacity of more 6, 50,000 acres. It permit the eventually
The land and water using in India by the end of this decade is
given below:
1. LAND:
Geographical area 328.00 MHA
Total cultivated area 178.00MHA
Current total(gross) cropped area 17320.00MHA
Net cropped area 142.00MHA
Area shown more than once 32.20MHA
Gross irrigated area 59.60MHA
Area irrigated more than once 11.60MHA
2. WATER:
Total water resources potential 95MHA-100.00MHA
Utilizable water 65.00MHA
Current Utilization 61.10MHA
Anticipated share of irrigation 77.00MHA
Ultimate irrigation potential 113.00MHA
3. IRRIGATED POTENTIAL AREA
Total irrigation potential 113.00 MHA
Surface 73.00MHA
Ground water 40.00MHA
23
Chapter-3
Introduction
24
Introduction
system and this basic idea underlying drip irrigation can be traced to
open joints about 0.8 meters below the surface of the soil in effort
to combine irrigation and drainage as the water table rise and fall
during the year. The first work in drip irrigation was in the united
observed that large tree near a leaking faucet in the area, which
were not reached by the water from faucal. Thus this laid him to
25
irrigation in the 1940’s. The material needed to build a 10w
the rapid development of the plastic industry after world war IInd,
restricted the flow of water into the soil form a given discharge of 2
to 10 per hour.
success when they applied the Blass system in the desert area of
Negev and Arava. The conditions for agriculture in the areas were
26
organisation during November 1985 after a gap of 11 years in
from small holes or from nozzle like emitters places along a narrow,
flexible plastic tube laying on the ground. The holes or emitters are
wetted.
also arises due to the fact that over 80% of people live in rural
27
Further, the investment per hectare in irrigation project has
been rising enormously in the last 5-10 years. And it will continue
agriculture and bring more area irrigation, especially were most part
of the available water has already been used and where the cost of
water use will not minimize the hazards of water logging which
different fields. The object was to determine the shape and size of
28
different discharge rates. For different rates of discharge the wetted
pressure regulator. From the main feeder lines are run across field
and laterals are inserted on the same low density plastic pipes are
laid along the plant or tree rows with outlets or drippers inserted
also fitted. Usually 3.75 to 7.oo cm dia are used for main 2.50 to
3.75 cm are used commonly for sub mains in the drip system. For
laterals 6mm, 9mm, 12mm, 15mm and 18mm dia meter pipes are
becomes excessive, sub mains with control Valves are used to feed
29
laterals. Centrifugal pumps are the most ideal ones to supply water
from each outlet is achieved, the system should not be altered and
heavy soils, one outlet per tree may be enough and for lighter soils
Biwall:
are drilled by laser beam at intervals along the tube to give even and
forms and has been used in a variety of crops world wide different
30
the use of plastics in agriculture conveyed a meeting of the officials
institution.
farmers.
31
institution. Though this advanced method of irrigation became
value crops even with poor quantity water. Perhaps the main
factors limiting its large scale and fast adoption are the high initial
32
eliminated, deep percolation is reduced and irrigation uniformity
wheel rose are sufficiently dry so that tractor operation can occur
years and part of the cost is annual. Systems can easily be over
33
designed. Growers without experience may want to start with a
experience.
emitter.
34
Chapter-4
COMPANY PROFILE
History of Jains
35
COMPANY PROFILE
states through out India i.e. Andhra Pradesh, Chennai, Pune, Delhi,
Karnataka etc.
terms of quality.
• Jain sprinklers
• Jain PE pipes
36
• Micro irrigation
• Onion dehydration
system to suit any place, any crop through out the country. Its turn
37
production and manufacturing departments, marketing and
the product. There will be guarantee for the product and also there
executives.
History of Jains
The Routes:
38
vehicles and auto mobile accessories were established in quick
succession.
Story of success
Trading:
pipes and other farm equipments. In order to broad base the agri-
39
In time, we came to be recognized as reputable, trust worthy
P.V.C. Pipes:
fore front. This further helped us to expand the range to casing and
Micro-irrigations systems
40
introduce some high-tech concepts to Indian agriculture such as
company executives will reach the farmers and convince about the
Jain drip irrigation and survey the land of the farmers and fixes the
cost required per acres. For example, One areca nut costs Rs. 11-
30,000.
branches of the company are through out the country there will be
41
Jain has the different units throughout the country. The
42
Jains business is not only concerned to our country. It also
deals with other countries. It has a good name and reputation in the
Profile of Directors
Profile of Directors
43
Mr. Ajit B. Jain has been the Joint Managing Director of
the Company since 1994. He is a engineering graduate
from Dnyaneshwar University. He is director in charge of
drip irrigation division including guidance for extension
service and development of new applications and products.
He joined management of Company in 1984 and started his
training in production and maintenance in the pipe division.
During the period from 1985–1990, he was in charge of
establishing our new pipe production plant in Madhya
Pradesh. In 1991, he was appointed Director with the
overall responsibility of the pipe manufacturing plant at
Jalgaon, including production, maintenance and marketing.
44
sectors. In 2003 he was Secretary of the Department of
Agriculture and Cooperation in the Ministry of Agriculture in
New Delhi and was responsible for the formulation and
implementation of national policies and programmes for
agricultural development. In 2004, before joining the Food
and Agriculture Organization of the United Nations as its
Country Representative in the Philippines, he held the post
of Member Secretary, National Commission on Farmers,
established by the Government of India.
45
Chapter-5
CAPITAL STRUCTURE
46
Profile of Akshaya Enterprises
dealing with Jindal Pipes and Jindal sprinklers. But for various
Since he was a hard worker in the year 1995 itself he got the
field of irrigation to the Jain Company and after concerning his data
company in the year 2003-04 Mr. Ashith got award for the reaching
47
Rs. 1 crore 17 lakhs sales, which was highest sales of Jain company
district.
small and big farmers i.e. customers to the company and their by
district. The company is been grateful to the agent because they are
48
information required for planning the further production and
the company sends the products on obtaining the orders from the
agency and the nominal credit period for all the suppliers is only 30
days from the date of dispatch. The turn over of this year has
worker who are busy in field work. There is one engineer who
As the firm has been establish from more than 10 years, they
are giving a very good service to the customer. This firm is giving
49
such as Hassan, Chikmangalore etc. So Akshaya enterprises has
They are dealers for Jain irrigation systems for the following
products:-
• Jain PE pipes.
50
Chapter-6
MARKETING MIX
MARKETING MIX
PRODUCT MIX
PRICE MIX
PROMOTION MIX
51
MARKETING MIX
52
PRODUCT MIX
marketing activities. .
important for the firm to remain at the top and keep the cost of
53
Consumer goods can be categorized as convince goods,
shopping goods.
category are those goods they are not urgent and buyers can
BRANDING:
brand equity, brand loyalty and brand image for his marketing
54
combination of them which is intended to identify and to
differentiate
the products under the brand name “Jain” all the products
PACKING
55
and attractive container or wrapper for product packing ensures the
report purchase that in, why crores of rupees are spent on packing
and branding. Such huge expenditure is made for the simple reason
that packing and branding alone can sell products and source
EQUIPMENT
transportation, storage etc. But some parts like side outlet, top out
let and micro tubes are needed coverage because they are delicate in
nature.
56
PRICE MIX
• Pricing objective
• Competition
• Profitability
• Distribution channels
ltd are done after a careful and through investigation of the cost.
national level.
57
As far as the Akshaya Enterprises is concerned it does not
PROMOTION MIX
depends on:-
58
PROMOTIONAL ACTIVITIES BY AKSHAYA
ENTERPRISES
places in the cities which we can also finds those boards in Shimoga
agency.
easily buy it. If the brand preferred by the consumer is not easily
required.
59
DISTRIBUTIONS MIX OF JAIN IRRIGATION SYSTEM
have to be maintained.
the goods from the company of the customer and has to take the
60
Chapter-7
SURVEY FINDINGS
61
SURVEY FINDINGS
Introduction
62
flexible form of the data collection, use of structured and
enterprises, some of them are customers of the firm and others have
63
Finding of survey
1. Occupation
employee & 10% are professional remaining 10% are also included
in businessman.
64
Graph show Occupation
25
25
20
15
15
10
5 5
5
0
Former Employ ee Prof es s io nal Bus ines s ma n
65
2. Annual Income
66
Graph shows Annual Income
45000 above
14%
30000-45000
Below 15000
16%
48%
15000-30000
22%
67
3. Cultivated
20 acres above
16%
10-20 acres
10%
Below 5 acres
50%
5-10 acres
24%
68
4. Which method of irrigation do you use.
sprinkle irrigation.
Sprinkle irrigation
Flooding irrigation
24%
28%
Drip irrigation
48%
69
5. If drip then for which crop do you use?
Banana
26% Arecanut
32%
Coconut
20% M ango
22%
70
6. Which co irrigation you have adopted
17
18 16
16
14
12
9
10 8
8
0
Jain Premise Krishi Other
71
7. If it Jain then for what reason
Advertisement
20% Reasonable
30%
Easy availability
18%
Quality
32%
72
8. How do you come to know about premise irrigation?
18 17
16
14 13
12 11
10 9
0
Advertisement Friends Sales man Any others
73
9. Do you think drip irrigation is easy to maintain
irrigation.
No
38%
Yes
62%
74
10. If yes how is the product
Unsatisfactory
26% Excellent
30%
Satisfactory
44%
75
11. Do you think drip irrigation better than other irrigation
method?
No
26%
Yes
74%
76
12. If yes about what is the reason?
From the above the tables 98% of respondent are like reason
less use of water and 20% of respondent to the reason of easy to
adopt. And 20% of consumes or respondent to the reasons of
increase in the yield and remaining 12% are respondent are reasons
to other.
50
45
40
35
30
25
20
15
10
0
Less use of w ater Easy to adopt Increase in the yield Other
77
13. Your opinion about the price of the product
From the above table shows 32% of respondent are tell price
is very high and 16% of respondent are tell prices low and 34% of
the product and 18% of respondent these price is competitive.
Competitive
18% Very high
32%
Reasonable
34% Low
16%
78
14. If yes, how is the product?
35
30
30
25
20
15
15
10
5
5
0
Excellent Satisfied Unsatisfied
79
15. Your opinion about the price of the product?
25
25
20
15
10 10
10
5
5
0
Very high Low Reasonable competitive
80
MAJOR FINDINGS OF SURVEY
81
CHAPTER-8
82
SUGGESTIONS AND CONCLUSION
83
Company can take up demonstration in rural area to orient the
farmers and to attract the prospective customers.
It has been observed from the survey findings, that the present
made better.
The agent must visit the farmer and guide the farmer in installing
information.
importance this will increase the sales as well as good will of the
firm.
84
As for as possible the order placed by different customer on
The agent must help the farmers in taking loan cum subsidy from
CONCLUSION
After collecting all the data field survey and suggestions these
the product the company and the agency have a good future. The
subsidies to the farmers but the officers who are responsible for
85
Government should scale down the customer duty of plastic items
like THERMO AND THEME SET which are the primary raw
86
Annexure
• Questionnaire
• Bibliography
87
QUESTIONAIRE
Dear Sir/madam:
1. Name:
2. Address:
3. Occupation:
a) Farmer [ ]
b) Employee [ ]
c) Professional [ ]
d) Businessman [ ]
4. Annual Income:
a) Below 15,000 [ ]
b) 15,000-30,000 [ ]
c) 30,000-45,000 [ ]
d) Above 45,000 [ ]
5. Cultivated land:
88
a) Below 5 acres [ ]
b) 5-10 acres [ ]
c) 10-20 acres [ ]
d) 20 acres [ ]
6. Which method of irrigation do you use?
a) Flooding irrigation [ ]
b) Drip Irrigation [ ]
c) Sprinkler irrigation [ ]
7. If drip irrigation then for which crop do use?
a) Arecanut [ ]
b) Mango [ ]
c) Coconut [ ]
d) Banana [ ]
8. Which co irrigation you have adopted?
a) Jain [ ]
b) Premier [ ]
c) Krishi [ ]
d) Other [ ]
9. How do you come top know about premier irrigation system?
a) Advertisement [ ]
b) Friends [ ]
c) Salesman [ ]
d) Any other [ ]
89
10. Do you think drip irrigation better than other irriation
method?
a) Yes [ ] b) No [ ]
11. If yes what is the reason?
a) Less use of water [ ]
b) Easy to adopt [ ]
c) Increase in the yield [ ]
d) Other [ ]
12. Do you think drip irrigation is easy to maintain?
a) Yes [ ] b) No [ ]
90
b) Bad [ ]
c) Best [ ]
17. Suggestions:
------------------------------------------------------------
Date:
Place: Signature
91
BIBLIOGRAPHY
Encyclopedia Britannica
www.google.com
www.jain.com
92