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Profile- Wills Lifestyle

INDIAN APPAREL INDUSTRY
Overview
The Indian Apparel Industry is segmented into two sectors:
•Domestic & Export segments

India is very strong in niche segment and short-run fashion garments

READY-MADE GARMENT INDUSTRY

The Domestic RMG industry is highly fragmented with a few players in organized sector. This degree of fragmentation can be attributed to
the erstwhile government policies. Small and unorganized local players largely dominate the domestic RMG Market. The domestic market
worth Euro 13.64 billion can further be segmented into:
¬ –Men’s wear segment
¬ –Women’s wear segment
¬ –Kid’s wear segment

Over the last TEN years, ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle
chain of exclusive specialty stores. It has been providing the Indian consumer a truly 'International Shopping Experience' through world-
class ambience, customer facilitation and clearly differentiated product presentation. These stores have established themselves as preferred
shopping destinations in the prime shopping districts across the country. ITC believes in the philosophy of 'Enjoy the Change' - the change
that comes through
With its brands, ITC aspires to build a dominant presence in the apparel market through a robust portfolio of offerings.
Wills Lifestyle, as a fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening
wear & fashion accessories, Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products for men and women and
Fiama Di Wills – a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, created
by the leading fashion designers of the country.
ITC also initiated a foray into the popular segment with its men's wear brand, John Players, in 2002. In 2006, With a distinctive presence
across segments at the premium end, ITC has...

http://www.itcportal.com/itc-business/fmcg/lifestyle-retailing.aspx

ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through itsWills Lifestyle chain
of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work
wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills - an exclusive
range of fine fragrances and bath & body care products and Fiama Di Wills - a range of premium shampoos and shower
gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the
country.

With a distinctive presence across segments at the premium end, ITC has also established John Playersas a brand that
offers a complete fashion wardrobe to the male youth of today. With its brands, ITC is committed to build a dominant
presence in the apparel market through a robust portfolio of offerings.
http://www.willslifestyle.com/Season21/profile.html
About Wills Lifestyle
ITC's Wills Lifestyle presents a complete fashion wardrobe that complements every facet of your personality at work, when you are relaxed,
while you party and for those special occasions. Discover a tempting range of designer wear, work wear, relaxed wear, evening wear and
fashion accessories.

Wills Signature
Presenting an exquisite line of designer wear, that brings to you the magic of fashion's grandest celebration - Wills Lifestyle India Fashion
Week.

Wills Classic
Showcasing the epitome of new age luxury. Featuring the finest shirts, crafted in Italy. Complemented by exquisite suits and jackets, made by
European master craftsmen. Experience a new language of charming sophistication this season.

Wills Sport
Vibrant designs create magic in breezy fabrics. Racy stripes and enchanting details add charm to the purest linen and cotton.

Wills Clublife
Evening wear inspired by the allure and intrigue of the dark. Sensuous fabrics and seductive patterns add to the magical enchantment.
Charm in style.

Fashion Accessories
Wills Lifestyle offers the customer a complete wardrobe of fashion apparel and accessories. This season a wider choice of accessories will be
offered across ties, cuff links, socks, caps, hand bags, wallets, belts and eyewear.

Essenza Di Wills
Enjoy an exclusive range of fine fragrances and bath and body care products for men and women.

Fiama Di Wills
Fiama Di Wills range of premium shampoos and shower gels, combine the goodness of gentle exotic naturals and power of effective science to
give you gentle and effective care.

Our Stores
Wills Lifestyle is a chain of exclusive specialty stores providing a truly international shopping experience through world-class ambience,
customer facilitation and clearly differentiated product presentation. Our stores have established themselves as preferred shopping
destinations in the prime shopping districts across the country. At Wills Lifestyle, customers can browse at leisure, and shop in a relaxed and
pleasing atmosphere. Every Wills Lifestyle store offers an international retailing ambience, reflecting the most contemporary trends in store
design, thereby creating a splendid backdrop for the premium offering.

Our Milestones
The brand has created a distinctive identity in the premium western wear market. In the past it has been declared"The Most Admired
Women's wear Brand of the Year" and the "Most Admired Exclusive Retail Chain of the Year" at the Images Fashion Awards. This year, it has
been declared the "Most Admired Fashion Brand of the Year - Fashion Forward". Wills Lifestyle has also been accredited as a Superbrand by
the Superbrand Council of India. Club Wills, the loyalty program of Wills Lifestyle has also won the award for "Customer and Brand Loyalty
in the Retail Sector (Large Format Stores) at the recently concluded 2nd Loyalty Summit.

Looking Ahead
As the country's most admired fashion brand, Wills Lifestyle looks forward to an exciting tomorrow of change. Our customers will enjoy the
coming up of more exclusive Wills Lifestyle stores in the emerging premium mall catchments.
http://www.du.ac.in/fileadmin/DU/DUCorner/Notice_ITC.pdf
LIFESTYLE RETAILING BUSINESS DIVISION

ITC’s Lifestyle Retailing Business Division has established a nationwide

retailing presence through its Wills Lifestyle chain of exclusive specialty

stores. providing the Indian consumer a truly 'International Shopping

Experience' through world-class ambience, customer facilitation and clearly

differentiated product presentation.

Wills Lifestyle offers a tempting choice of -

Wills Classic - work wear,

Wills Sport - relaxed wear,

Wills Clublife - evening wear & fashion accessories,

Wills Signature - designer wear , created by the leading fashion

designers of the country.

Essenza Di Wills – an exclusive range of fine fragrances and bath &

body care products

Fiama Di Wills – a range of premium shampoos and shower gels.

To capture the higher grounds the company also associated with the

country’s most exclusive & prestigious fashion event – WILLS INDIA

FASHION WEEK .

Apart from the wills lifestyle in the premium segment , ITC has also forayed

its presence in the youth or the popular segment with JOHN PLAYERS &

MISS PLAYERS.

John Players offers a complete and vibrant wardrobe targeting the Indian

male youth , which is now more confident & aspires for more with the

enhanced fashion awareness . Brand ambassador for john players is –

Hrithik roshan
The launch of Miss Players has added to ITC’s youthful portfolio. The range

which spans trendy ,funky ,smart dresses along with a whole range of cool

fashion accessories designed in appropriation with the young Indian women

mindset & the brand ambassador of this brand is – Amrita rao.