Escolar Documentos
Profissional Documentos
Cultura Documentos
Project submitted in partial fulfillment of the requirements for the award of the degree of
BANGALORE UNIVERSITY
Submitted by:
UMANANDA.H
Prof. H.S.MURTHY
2009-2011.
1
DECLARATION
This has not been submitted in part or full towards any other Degree or Diploma to
any University or Institution. I also declare that all information, data and input which I have
used and referred to in this report are meant only for academic purpose and will not be
parted with or used for any commercial or other purpose.
Date: UMANANDA.H
Place: Bangalore Reg No: 09JQCMA077
2
CERTIFICATE BY THE GUIDE
Certified that this project entitled “Organization Study in Karnataka Soaps and
Detergents. Ltd.” submitted in partial fulfillment for the award of MBA Degree of
Bangalore University was carried out by UMANANDA.H, Reg No: 09JQCMA077 under
my guidance. This has not been submitted to any other University or institution for the
award of any degree/diploma/certificate.
3
COLLEGE CERTIFICATE
4
ACKNOWLEDGEMENT
I would like to convey my regards to our Lecturers for their co-operation and best
guidance in carrying out the project work successfully.
UMANANDA.H
5
CONTENTS
S PARTICULARS PAGE NO
NO
1 CHAPTER 1
Industry Profile 7
Company Profile 10
List of Competitors 13
Vision and Mission 12
Product profile 20
Area of Operation 24
Ownership Pattern 24
Work Flow Model 25
Structure of Organization 27
2 CHAPTER 2
McKinsey’S 7S Framework 31
Functional departments 32
3 CHAPTER 3
SWOT Analysis 60
4 CHAPTER 4
Findings and Possible suggestions 62
5 Bibliography 63
6 Annexure 64
LIST OF CHARTS
6
Sl. NO PERTICULARS PAGE NO
INDUSTRY PROFILE:
7
Soap is one of the commodities which have become an indispensable part of the life of
modern world. Since it is non durable consumer goods, there is a large market for it. The
whole soap industry is experiencing changes due to innumerable reasons such as
government relations environment and energy problems increase in cost of raw material etc.
The changing technology and ever existing desire by the individual and the organization to
produce a better product at a more economical rate has also acted as catalyst for the dynamic
process of change.
More and more soap manufacturers are trying to capture a commanding market share by
introducing and maintaining acceptable products. The soap industry in India faces a cut
throat competition while multinational companies dominate the market. They are also facing
severe threat from dynamic and enterprising new entrance especially during 1991-92.
If we look back into the history of soaps & detergents, mankind knew about soaps nearly
2000 years back i.e. in 70 A.D. when Mr. Elder accidentally discovered the soap, when
roasted meat over flowed on the glow in ashes. This lump like product was soap & had
foaming & cleansing character. In 1192 A.D. the first commercial batch of soaps was made
& marketed by M/s Bristol soap market in London, from there in 1662A.D. the first patent
for making soap was taken in London. The world consumption of soap in 1884A.D. was
said to be 2 lakh tonnes p.a.
8
Soap manufacturing was started in North America. Some American companies with well
known names were started 200 years ago. During middle age soap was made at various
places in Italy, France, England & other countries. France became famous & many small
factories were established there.
In India the first soap industry was established by North West soap company in1897 at
Meerat following the Swadeshi movement. From 1905 onwards few more factories were
setup.
They are,
• Mysore soap factory at Bangalore
• Godrej soap at Bombay
• Bengal chemicals
• Tata oil mills
• 1930 lever brothers company
The Indian soap industry continued to flourish very well until 1967-68, but began to
stagnate & soon it started to recover & experienced a short upswing in 1974. This increase
in demand can be attributed due to;
1. Growth of population.
2. Income & consumption increase.
3. Increase in urbanization.
4. Growth in degree of personal hygiene.
Soap manufacture has 2 classifications, organized and unorganized sectors. KSDL comes
under organized sector.
PRESENT STATUS:
9
Market scenario:
India is the ideal market for cleaning products. The country’s per capita consumption of
detergent powders & bars stands at 1.6kg & soaps at543Gm. Hindustan liver, which towers
over the cleaning business, sells in all over the cleaning business but the tiniest of Indian
settlements.
The 7.4lacks tons per annum soap market in India is crawling along at 4%. The hope lies in
raising Rupee worth, the potential for which is high because the Indian soap market is
pseudo in nature & it is amazingly complex being segmented not only on the basis of price
benefits, but even a range of emotions within that outlining framework.
Soap industry faces some problems in case of raw materials. The major ingredients are soap
ash, linear alkyl, benzene& sodium. Tripoli phosphate poses number of serious problems in
terms of availability. The demand supply gap for vegetable oil is 1.5 to 2 lacks tons & is met
through imports. In recent times, caustic soda and soap ashes in the cheaper varieties of
soaps are quite high.
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COMPANY PROFILE:
HISTORY:-
India is a rich land of forest; ivory, silk, sandal; precious gems are magical charms of
centuries. The most enchanting perfumes of the world got their exotic spell with a twist of
sandal. The world’s richest sandalwood resource is from one isolated stretch of forests land
in South India that is Karnataka.
The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore
sandal soaps, is well known as Fragrant Ambassador of India & Sandalwood oil is infact
known as “Liquid Gold”.
This situation gave rise to start of an industry, which produces value added products i.e., of
Sandalwood oil. His Highness Maharaja of Mysore created this situation as an opportunity
by sowing the seed of the Government Sandalwood Oil Factory, which is the present
KS&DL. The project was shaped with the engineering skills and expertise of the top level.
Late Sir M.Visvesvaraya, the great Engineer who was the man behind the project.
Today’s famous Mysore sandal soaps credit goes to late Sri Sosale Garalapuri Shastri who
incorporated the process of soap making using Sandalwood oil. He was an eminent scientist
in the field working at the Tata Institute, Bangalore. He was sent to England to master the
fine aspects of soap manufacturing.
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1957, where the present plant is located. The plant occupies an area of 39 acres (covering
Soaps, Detergents and Fatty Acid divisions), on the Bangalore – Pune Highway, easily
accessible by transport services and communication. Another sandal wood oil division was
established during the year 1944 at Shimoga, which stopped its operations in the year 2000
for want of Natural Sandalwood.
This factory started at a moderate scale in year 1916. The first product was washing soap in
addition to the toilet soap in the year 1918. The toilet soap of the company was made up of
sandal wood oil.
In 1950 Government decided to expand the factory in two stages. The first stage of
expansion was done to increase the output to 700 tons per year and was completed in the
year 1952 in the old premises.
The next stage of expansion was implemented in 1954 to meet growing demand for Mysore
sandal soap and for this purpose Government of India sanctioned license to manufacture
1500 tons of Soaps and 75 tons of glycerin per year. The expansion project worth of Rs.21
lacks includes the shifting of the factory to a newly laid industrial suburban of Bangalore.
The factory started functioning in this new premise [i.e., present one] from 1 st July 1957.
From this year onwards till date the factory had never looked back, it has achieved growth
and development in production scales and profits.
The industry has 2 more divisions one at Shimoga and another at Mysore where sandal
wood oil is extracted. The Mysore division started functioning from 1917 and only during
1984 manufacturing of perfumed and premiere quality Agarbathies at was started. Right
from the first log of sandalwood that rolled into the boiler room in 1916, the company has
been single – minded pursuit of excellence. The project took shape with the engineering
skills and expertise of top-level team under the leadership of Sir. M.Visvesvaraya, Prof.
Watson and Dr.Sudborough. Like this soap factory was started as a small unit and now it
has grown up to a giant size.
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RENAMING: -
On 1st October 1980, the Government Soap Factory was renamed as “Karnataka Soaps and
Detergent Limited” The Company was registered as a public limited company. Today
Company produces varieties of products in the toilet soaps, detergent, Agarbathies and
Cosmetics.
VISION STATEMENT:-
Keeping pace with globalization, global trends and the state’s policy for
using technology in every aspect of governance.
Ensuring global presence of Mysore Sandal products while leveraging its
unique strengths to take advantage of the current technology scenario by
intelligent and selective diversification.
Secure all assistance and prime status from Government of India, all
technology alliances.
Making all out efforts to achieve reasonable profits.
Most importantly to earn the invaluable foreign exchange, both to the state
and to the country.
13
MISSION STATEMENT:-
• To serve the National economy.
• To attain self-reliance.
• To promote purity & quality products
• To maintain the Brand loyalty of its customers.
• To build upon the reputation of Mysore sandal soap based on pure sandal oil.
The “SHARABHA”
The carving on the cover is the sharabha, the trademark of KS & DL.
The sharabha is a mythological creation from the “puranas” which has a body of a
lion and head of elephant, which embodies the combined virtues of wisdom and strength. It
is adopted as an official emblem of KS& DL to symbolize the philosophy of the company.
The sharabha thus symbolized a power that removes imperfections and impurities.
The maharaja of Mysore as his official emblem adopted it. And soon took its pride of place
14
as the symbol of the Government Soap Factory of quality that reflects a standard of
excellence of Karnataka Soaps and Detergent Limited.
SLOGAN:-
KS & DL has a long tradition of maintaining the highest quality standard, right from the
selection of raw materials to processing and packing of the
end product. The reasons why its products are much in demand globally and are exported
regularly to UAE, Beharen, Saudi-Arabia, Kuwait, Qatar, South America. The entire toilet
soaps of KS & DL are made from raw materials of vegetable origin and are totally free from
animal fats.
POLICY OF KS&DL:-
Seek purchase of goods and services from environment responsible suppliers.
Communicate its environment policy and best practices to all its employees’
implications.
Set targets and monitor progress through internal and external audits.
Reuse and recycle materials wherever possible and minimize energy consumption
and waste.
15
selling agent, for marketing its products.
1975 – Rs.4 Crores synthetic detergent plant was installed
based on Italian technology by Ballestra SPA.
1980 - On 1st October 1980 the Government Soap Factory was
converted into a public sector enterprise and renamed as
“Karnataka Soaps & Detergents Limited”.
1981 – a) Production capacity increased to 6000 tons,
b) Rs.5 Crores Fatty Acid Plant was installed.
1984 – Manufacturing of premium quality of Agarbathies at Mysore
division.
1985 – Production capacity was raised to 26,000 M.Tons Per Annum.
A large variety of toilet soaps at attractive shapes, colors and
fragrances introduced to meet the varieties & tastes of
consumers.
1992 – The company was registered with the Board for Industries
and Financial Reconstruction (BIFR), New Delhi in December
for rehabilitation, as the company suffered losses
continuously since 1980 at its net worth fully eroded.
1996 – The BIFR approved the rehabilitation scheme in September &
the Company stated making Profits.
1999 – ISO-9002 Certificate for quality assurance in production,
installation and Servicing.
2000 – ISO-14001 certificate pertaining to environmental
management system.
2003 – The entire carried forward loss of Rs.98 Crores wiped out
and in May BIFR, declared the company to be out of its
Purview. The Company is making profit continuously,
It is only State Public Sector unit that has come out of BIFR.
2004 – The ISO-9002 was upgraded to ISO-9001-2004, Quality Systems.
2006-07
16
PRESENT STATUS OF THE COMPANY
The company is mainly dependent on southern market. The product availability in retail
outlets particularly for Mysore sandal soap is almost comparable to any other similar
industries products in the premium segment in the south. Whereas in other parts like Eastern
& Northern markets penetration of KSDL product is relatively poor, which depends on the
company’s distribution structure, stockiest and field personnel strength.
With increased trust on distribution, the company does not foresee any problems to achieve
the projected sales through the redistribution package.
Further, the policy of Indian Government also sees the public sector enterprises enter the
industry in a large way there by making the products available to the consumers at
reasonable prices.
Being located in the centre of southern part of India the Government Soap Factory
claims preferential treatment for expansion programmed in view of availability of exotic
natural Sandalwood oil.
AN ISO-9001 COMPANY: -
KS & DL with a tradition of excellence of over eight decades is committed to customer
delight, through total quality management and continuous improvement through the
involvement of all employees. KS&DL has got ISO 9002 certificate.
To improve the quality management system and to facilitate TQM in the process of soap
and detergent, the management took decision to obtain ISO-9002 by end of March 1999.
Accordingly action plan was drawn and a committee was set up for the purpose during
October 1998 with a mission statement.
The company gives initial training including conducting employee’s awareness programme,
document quality manual and quality system procurement.
In this direction company obtained the guidance from Consultancies, Bangalore and Bureau
of Indian Standards, Bangalore. Accordingly, company standards registered for ISO 9002
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by the end of March to the Bureau of Indian Standards. Obtained the certificate by the end
of March 1999 itself.
This is to project in the national and international market and also to improve quality
of products offered to the consumers with the assurance of quality in the message.
The Company got itself upgraded to ISO-9001-2004, Quality Systems in the year
2004-05.
ISO-14001:-
The company is located in the heart of the Bangalore city. The management of the company
took a decision to get the ISO-14001 and become model to other public sector for the
techniques used and also to other Government units to spread the message of maintenance
of environment.
ISO-14001 and ISO-9001 will facilitate to improve the corporate brands in the global
market and it will help the company to improve the profits, year after year on long-term
basis. The environment management system adopted in the company through this motive as
follows:
Conservation of energy
Conservation of Surrounding
Conservation of resources.
Equipped with latest technology and backed by full-fledged quality control and
R&D support, KS&DL is marching confidentially ahead in the new millennium. The
Company is developing new products to meet the changing preferences of its customers.
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and Detergents limited (KS&DL) is the true inheritor of this golden legacy of India.
Continuing the tradition of excellence for over eight decades, using only the best Grade
sandal wood oil in its product range, KS&DL today is one of the largest producers of Sandal
wood oil and sandal wood soaps in the world.
TOILET SOAPS
NAME OF THE PRODUCT UNITS OF GRAMS
Mysore Sandal Soap 75, 125
Mysore Sandal Classic Soap 75
Mysore Sandal Gold Soap 75, 125
Mysore Sandal Baby Soap 75
Mysore Special Sandal Soap 75
Mysore Rose Soap 100
Mysore Sandal Herbal Care Soap 100, 125
Mysore Jasmine Soap 100
Wave Soap 100
Mysore lavender Soap 150
Mysore Sandal bath tablet 150
Mysore Sandal classic bath tablet 150
Mysore Jasmine bath tablet 150
Mysore Special Sandal tablet 150
Mysore Sandal rose tablet 150
Mysore Sandal Guest tablet 17
GIFT RANGE
SBT
SJR
06 IN 01
19
GOLD SIXER
DETERGENTS
TALCUM POWDERS
AGARBATHIES
20
Suprabhatha
Mysore Jasmine
Parijata
Sir M.V.100
Bodhisattva
Venkateshwara
Durga
Ayyappa
Alif Laila
Meditation
PRODUCT PROFILE-
KS&DL is the true inheritor of golden legacy of India. Continuing the tradition of
excellence for over eight decades, using only the best East Indian grade Sandalwood oil
& Sandalwood soaps in the world. The products produced at KS&DL are the Soaps,
Detergents, Agarbathies and Sandalwood oil.
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d. Three-In-One Gift Pack –(SJR) 3Tabs (150gm Each)
22
h. Mysore Sandal Gold sixer 6 Tabs (125gm Each)
DETERGENTS:
KS&DL also manufactures high quality detergents applying the latest spray drying
technology with well balanced formulation of active matters & other builders; they provide
the ultimate washing powder.
AGARBATHIS:
1. Mysore Sandal premium 8. Mysore sandal
2. Mysore Rose 9.Nagachampa
3. Suprabath 10.Mysore Jasmine
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4. Parijata 11.Bodhisattva
5. Venkateshwar 12.Durga
6. Ayyappa 13.Alif Laila
7. Chandhana
SANDALWOOD OIL:
In 5ml, 10ml,20ml, 100ml,500ml,2kg,5kg,20kg,and 25kg packing.
POWDERS:
1. Mysore Sandal Talk: Cooling & Healing, Fragrant freshness, Net. Wt 20gm, 60gm,
300gm and 1kg.
2. Mysore Sandal Baby Powder: Tender loving care for baby…& Mummy. Net wt
100-400gms.
AREA OF OPERATION:
GLOBAL FAVOURITES FOR THEIR NATURAL GOODNESS:
KS&DL has a long tradition of maintaining the highest quality standards, right from the
selection of raw materials to processing and packaging of the end product. The reason why
its products are much in demand globally & are exported regularly to UAE, Bahrain, /Saudi
Arabia, Kuwait, Qatar, South East Asian countries as well as North America & South
America. The sandalwood oil, of course, is much sought after by the leading perfume
houses of the world. All the toilet soaps of KS&DL are made from oils & fats of vegetable
origin & totally free from Mr. the document close the document had me out show auctions
what can I do what can I do and as exit animal fat.
OWNERSHIP PATTERN:
“Wholly owned by Government of Karnataka”.
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COMPETITORS INFORMATION AND THEIR MARKET
SHARE:
HUL 70%
Godrej 4%
Procter & gamble 10%
KSDL 11%
Others 5%
PRESENT STATUS:
1. The company has entered into shampoo, dish wash, detergent bar & room refresher.
2. The company is striving to develop new perfumes for soaps detergents, agarbathies
& shampoo.
3. The company wants to improve the existing products in terms of quality.
INFRASTRUCTURAL FACILITIES:
1. Canteen facility
2. Library
3. Car stand
4. Waiting room
WORK FLOW MODEL:
SILOS
Soaps Noodles
Container Mixer
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Simplex Plodder
It becomes NOODLES
Milling
Duplex plodder
Cutting Machine
Stamping Machine
Wrapping machine
ACHIEVEMENTS/AWARD:
1. Government of Karnataka
Dept of Industries and commerce
State Export Promotion Advisory Board. “EXPORT AWARD” 1974-75
2. Detergent Plant
M/s Chemical Bombay have given 1st price for the year 1980-81
3. Geographical Indication GI-2005
4. ISO 9001-2000 in the year 1999
5. ISO 14001-2004 in the year 2000
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• Introduction of anti-bacteria, herbal transparent soap, made out of 33 essential oil
based perfume, Aloe Vera, Vitamin-E etc as additive and suitable for all types of
skin and all seasons.
• Improvement in existing products Mysore Sandal classic improved moisturizers &
skin conditions.
• Introduction of sandalwood powder in 50gms, 100gms to meet the growing demand
for religious purpose.
• Introduction of new higher powered detergent powder for institutional sales in bulk
packaging.
• To attain market leadership.
• Introduction of new trade schemes to increase sales.
• Aggressive advertisement and publicity as part of sales promotion.
• Reduction in distribution expenses.
• Cost-reduction in all areas.
• Instant decision making in certain procurement activities.
• Timely introduction and implementation of market driven decisions.
• Ensuring effective internal control.
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STRUCTURE OF ORGANISATION:
A. BASIS OF DEPARTMENTATION
KS&DL is a manufacturing concern of moderately large size. It facilitates effective
utilization of manpower and resources and it is a simple, economical and reasonable
organization pattern.
B. LEVELS OF ORGANISATION
The organization of KS&DL consists of 4 levels, they are
TOP LEVEL consisting of BOD’s and M.D
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C .ORGANIZATION CHART OF KS&DL
KS&DL is Functional type of organization. Under this type of organization men with
special abilities in a specialized function are employed. The hierarchy is represented as
follows.
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KS&DL AT GLANCE:-
Incorporated Name - Karnataka Soaps and Detergents Limited.
Address -
Karnataka Soaps and Detergents Limited
Bangalore Pune High Way
Post Box No.5531, Rajajinagar,
Bangalore – 560 055
Ph: 080-3377691/3370469/23371103 to 06
22376922 to 24
Email : Mysorsandal @ vsnl.com
Website : www.mysoresandal.com
Renamed - 1980
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Process know how - The facility is a pioneer in the
Manufactures of various soaps and
technology Imported from Italy.
- At Mysore
Sandal wood Oil
Agarbathies
- At Shimoga
Duty Paid Godown
31
McKinsey’s 7S Framework
32
FUNCTIONAL DEPARTMENTS OF KS&DL
Human Resources Department
Production Department
Marketing Department
Finance\Accounts Department
Stores Department
Welfare Department
Maintenance Department
Materials Department
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HUMAN RESOURCE DEPARTMENT:
MANAGING DIRECTOR
ASST.GEN.MGR
[HRD]
MGR [HRD]
FIRST AID
CANTEEN
TIME OFFICE OFFICER
[HR
VMO LWO
JR. OFFICER
ASST.MGR
SR.ASST.
JR.OFFICERS SENIOR ASSTS JR.OFFICER
ATTENDER
Cooks
Helpers
34
01 M.D Managing Director
02 Asst.Gen.Mgr Assistant General Manager [HRD]
03 Mgr [HRD] Manager [HRD]
04 Asst.Mgr [Canteen] Assistant Manager [Canteen]
05 LWO Labour Welfare Officer
06 VMO Visiting Medical Officer
07 Officer [HRD] Officer [HRD]
08 Jr.Officer [HRD] Junior Officer [HRD]
09 Sr.Asst.s Senior Assistants
10 Attainder Attainder
11 Cooks Cooks
12 Helpers Helpers
Luther Gulick highlighted “POSDCORB” which stands for planning organizing, staffing,
Directing, Coordinating, Reporting & Budgeting is the part of personnel management.
36
First Shift 6.00am to 2.00pm
Second Shift 2.00pm to 10.00pm
Third Shift 10.00pm to 6.00am
General Shift 7.30am to 3.30pm
The lunch time is from 12.00pm to 12.30pm. Every Sunday is rest day for the
employees. No allowance is paid to the first shift workers; a sum of Rs.25 and Rs.35 per day
is paid to workers for second and third shift respectively.
2. Washing Allowance: The company provides two sets of uniform once in a year.
For this a washing allowance of Rs.50 per month is paid to every worker.
• Sick Leave (SL): Workman who avails sick leave exceeding 3 days at a
time should produce medical certificate from Doctor. 15 days of sick leave is given
for an employee per year and it can be encashed.
6. Family Travel Allowance: This allowance is paid at the rate of Rs.500 per
employee per year who has put a minimum three years of service.
37
7. Canteen Facilities: All employees are provided with canteen facility at highly
subsided rate.
8. Annual Bonus: It is agreed to pay the profit sharing bonus in terms of the
provisions payments of Bonus Act 1965.
10. House Building Advance (HBA), House Repair Advance, House Purchase
Advance: KS&DL has agreed to provide subsidy on the loan amount secured by
the employee from HDFC or any recognized financial institutions viz., co-
operative banks, scheduled
banks etc., If the interest payable by the employee exceeds 7% then he shall be
eligible for interest subsidy to be borne by the company not exceeding 5%.
11. Festival and National Holidays: Number of paid holidays in the company is 10
festival holidays and 3 national holidays per calendar year. 2 holidays will be
treated as restricted festival holidays to be selected by the employees from the list
of holidays to be notified by the company for this purpose.
12. Death Relief Fund: Rs.30,000 will be paid to the nominee in case of death of an
employee.
13. Memento to retiring employee: Rs.2,500 will be paid as memento to retiring
employees.
38
15. Postponement of Increment: Postponement of the annual increment
automatically in respect of the employees who are absent without pay
corresponding to the period apart from taking disciplinary action as per provisions
of standing orders
39
PAY SCALE OF UNIONSED CADRE EMPLOYEES
W.E.F. 01.05.2008 TO 30.04.2013
Group
Revised Pay Scale
SI.NO
01 I 5140-110-5690-140-6390-170-7240-200-8240
02 II 5250-110-5690-140-6390-170-7240-200-8240-240-9440
03 III 5690-140-6390-170-7240-200-8240-240-9440-280-10840
04 IV 5970-140-6390-170-7240-200-8240-240-9440-280-
10840-330-12490
05 V 6110-140-6390-170-7240-200-8240-240-9440-280-
10840-330-12490-400-14490
06 VI 6390-170-7240-200-8240-240-9440-280-10840-330-
12490-400-14490-500-15990
07 VII 7240-200-8240-240-9440-280-10840-330-12490-400-
14490-500-17990
08 VIII 8240-240-9440-280-10840-330-12490-400-14490-500-
17990-600-19190
40
PAY SCALE OF OFFICERS
W.E.F. 01.07.2008
41
3. Standing orders applicable to Unionized Cadre employees.
4. KS&DL Conduct and Disciplinary Action Rules 1984 for Junior Officers and above.
5. Medical Attendance Rules.
6. Leave Rules with encashment benefit.
7. LTC / FTA.
8. Conveyance Allowance.
9. Education Advance.
10. Festival Advance.
11. TA / DA Rules.
12. HBA / Interest Subsidy.
13. Delegation of Powers.
14. Probationer’s Rules.
15. Annual Increment.
16. Incentive for adopting small family norms.
PROMOTION
In the company the Promotional Policy has twin objectives because the career planning
is also included.
The promotional policies for the officers divided into two categories. They are
Career Development Plan (CDP) and Vacancy Based Selection (VBS).
42
• Selection: Is done through staff selection committee.
• Mode of selection: Is done through interview conducted by Staff Selection
Committee once in a quarter.
• Final selection: Of the maximum of 100 marks earmarked for selection 70
marks is allotted to the performance in the present
grade and the remaining 30 marks are allotted to the performance in the VIVA
during the interview by the Staff Selection Committee. Out of the weight age,
the individual has to score a minimum of 35 from the 70 performance marks and
15 from the VIVA marks to get the final selection.
VACANCY BASED SELECTION: Officers from Grade-V and above come under
this plan. The promotion is effected only when there is a vacancy. The eligibility criteria
is a minimum of five years in the present grade and due weight age is given to
experience and qualification.
PRODUCTION DEPARTMENT:
KSDL has 3 main production plants:
Fatty Acid Plant
43
Soap Plant
Detergent Plant
Soap Plant:
The soap plant is one of the largest production plants in the country with an installed
capacity of 26,000 ton per annum.
KSDL’s soap plant has its uniqueness been in a position to process as many as ten different
varieties of soap simultaneously. The sophisticated plant from Italy has a wholly integrated
straight line facility that links up process sequence for higher productivity.
It is a stream line flow through right from raw material preparation to end of the line
collation with the built in facility for continuous fat bleaching & saponification. The
finishing touches are given or high tech universal wrapping machine. This high speed auto
wrapper has the capability to handle soaps of virtually & size or shape.
Detergent Plant:
It has installed capacity of 10,000 ton per annum. To produce spray dried, powder & a
syntax plant for detergent cakes & bars. It produces industrial detergent which is used in the
formulation of wettable pesticide powders for crop protection
44
General Manager
Senior Manager
Deputy Manager
Works Manager
Senior Engineer
Engineer
Workers
MARKETING DEPARTMENT:
45
The company main products are soaps & detergents which are sold in different parts of
India. There are depots at various places of the country which are controlled by seven
branches. The role of each branch is to ensure that sales activities coming under their
control.
Branch Depots
ORG: Operational Research Group report main source of marketing research private
agency which study the competitors consumer demand, market etc that generates the report.
CHAIRMEN
46
MD
GM(MKTG
DGM(MKTG)
AGM
AGM (Adv
(Adv &Soaps)
&Soaps) AGM(BB),
AGM(BB),
(CHE),(HYD)
(CHE),(HYD)
PM(Det&
PM(Det& M(MRIS)
M(MRIS) M
M (S)
(S)
PM(CFGS)
PM(CFGS)
Agb)
Agb)
AM AM AM AM
AM (S)
(S)
AM AM AM AM(A)
AM
(Mktg) (CFGS)
(CFGS) (Mktg)
(Mktg) (MRIS)
(MRIS)
Jr
Jr Officer
Officer Jr
Jr Officer
Officer Jr
Jr Officer
Officer Jr
Officer
Sr
Sr Asst
Asst Sr
Sr Asst
Asst Sr
Sr Asst
Asst Sr Asst
Jr
Jr Asst
Asst Jr
Jr Asst
Asst Jr
Jr Asst
Asst Jr Asst
Jr Asst
CHANNELS OF DISTRIBUTION:
47
KSDL manufactures their products i.e. soaps & detergents. After this sent to various
distribution points through agents. The stockiest sells to various retailers hence it reaches to
the consumer
CHANNEL DISTRIBUTION:
Manufacture (KSDL)
CFGS
C&FA (Godown)
RD's Stockiest
(Wholesalers)
Retailer
Consumers
As the company markets their products, it ensures that there is proper description of their
product & its distinct features. So that the consumer can be position to understand its
components.
EXPORTS:
KSDL export their products to different parts of world they are:
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DGM
Manager PA
Jr.Officer
Sr. Assistant
1. Marketing Mix : it is the policy adopted by the manufactures to get success in the
field of marketing
2. Product Policy: It includes both the turns of development & improvement produced
and existing products. This all totally done by KSDL both marketing & R & D
department.
3. Distribution Policy: The manufactured product of KSDL is supplier to the factory
depots. There are various depots in various states & stored there.
4. Sales & Promotion: the drawback is poor advertising & sales promotion.
5. Packing: Uses different materials for different products, card board boxes synthetic
covers.
6. Market Share: The KSDL production strategy is more expensive when compared to
other product. At present co, holding market share of 18% in south India & 8%
throughout India basis for premium soaps.
FINANCE:
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It is the life blood of every organization. It is concerned with managerial decision making.
This department is concerned with proper utilization of cash. It identifies the source of
finance where to borrow i.e. ICICI, IRBI, IDBI, Corporation bank etc.
It has abundant of function which can be enumerated as follows:
• Effective funds management which is inverted in beneficial projects.
• Decision making regarding fixing of cash account.
• Obtaining trade credit.
• Profit Maximization.
• Wealth Maximization.
• Preparation of cash budgets.
• Systematic approach to working capital management.
• Pricing of raw materials & valuation of stores.
• To protect financial interest of the company.
AUDIT DEPARTMENT:
KSDL audit wing is headed by interval auditor. Auditing is vital for the company as it
facilitates verifying of all the books of a/c by trial balance, it also comply with requirements
for central excise & income tax purposes.
After the Auditor’s monitor everything they give report which is helpful to the company.
COSTING:
When a company does costing it ensures proper fixation of selling price of the product, cost
control it also help in taking decision.
KSDL use process costing as the production mechanism is systematic it involves addition of
a lot of ingredient in the manufacturin
AM (PR&PF) PA to GM (F)
A/Cs CE
SR.Asst.
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Turnover for the last 5 years
YEARS Rs in Lacks
2004-05 10179.71
2005-06 11092.11
2006-07 11958.03
2007-08 14552.85
2008-09 16939.19
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PROFIT DETAILS FOR THE LAST 5 YEARS
YEARS PBT PAT
2004-05 -267.9 -267.9
2005-06 236.79 178.79
2006-07 433.57 358.56
2007-08 1179.35 1203.86
2008-09 1170.85 1168.14
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RESEARCH DEVELOPMENT & QUALITY CONTROL
KSDL its full fledged quality control & R&D single mindedly pursue quality enhancement.
Both departments are headed by highly qualified professionals, committed to developing
products that keep place with customers changing needs & perceptive.
When doing Research they have a target which they get benefits & it enables the company
to forecast the future.
AIMS:
• Product process development.
• Product process improvement.
• Cost reduction
• Alternative raw materials
• Slow moving & non moving inventory reduction
• Technical advice to the management.
0Quality plays a very important role in KSDL majority of the products are consumer goods.
So it must satisfy the consumer expectation.
KSDL as 2QC division
Raw material QC division
Production QC division
OBJECTIVES OF R&D:
• To improve the existing production
• To adopt new methods of product development
• To provide technical support for marketing department
• To make improvement in the process of production
• To administer & maintain technical library
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STORAGE DEPARTMENT:
In KSDL there are about 8 stores namely:
1. Packing Materials
2. Engineering Goods
3. Perfumery Stores
4. Oil & Fats Stores
5. Detergent finished goods stores
6. Fuel & Serviceable stores
These stores play a great role in maintaining of required stock. It also facilitates
maintenance of suitable store organization structure. It monitors the procedures of the
receipt. Materials are issued on the basis of FIFO.
Manager
Ast.Manager Officer
Jr. Assistant
Sr. Assistant 1
Sr. Assistant 2
KS&DL has well- managed stores department for each of the three divisions viz, soaps,
detergent & fatty acid division in the factory, there are separate miscellaneous stores
department for raw material, finished goods and tools.
Objectives;
• Assuring the availability of raw material at right quantity.
• Maintenance of economical and uninterrupted flow of production activities and
finally to ensure minimum blockage.
• Achieving maximum efficiency in production and sales with least investment in
inventory.
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WELFARE DEPARTMENT:
KSDL welfare department can be classified into 3 sections namely,
1. Statutory
2. voluntary
3. Non statutory
a) Statutory :
KSDL welfare association is based on employees contributions, interest carved.
• Canteen facility
• First aid
• Provident Fund
b) Voluntary benefit :
• workers education class conducted by the central board
• Inspection of fittings
• Dust nuisance
• Toxic gas nuisance
c) Mutual :
• Employees get 3 pair of uniform at every 2 years & a Pair of shoes for
every year
• Cultural Recreations
• Leave facilities
• Employees Co-operative society which give loan on credit
• Employees house building society.
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MAINTENANCE DEPARTMENT:
Effective maintenance is the goal of the company. The areas of maintenance are:
• Mechanical Maintenance
• Electrical Maintenance
• Civil Maintenance
DGM
Manager Manager
Contract based
employees
Jr.Officer Jr.Officer
Workers Workers
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Fitters&helpers Fitters&helpers
MATERIALS DEPARTMENT:
Materials are obtained at right time, right quality at right place from right source &at right
cost which leads smooth flow of production.
Objectives:
• Maintaining continuity of flow of materials
• Effective control of inventories
• Coordination
• Growth of the organization
• Maintaining ethical organization
It has been divided into 5 sections:
• Oil & fats section
• Perfumery & aromatically section
• Packing materials section
• Chemical section
• Miscellaneous & Engineering stores section
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METERIALS DEPARTMENT STRUCTURE
CHAIRMEN
MD
DGM(Materials
&stores)
MANAGER(Packing)
OFFICER
Sr. ASST(Perfumery) (Che/Oils)
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MANAGEMENT INFORMATION SYSTEMS DEPARTMENT:
A. Accounting System:
Financial statements are prepared under the historical cost convention on an accrual basis
and comply with the accounting standards refer to sec 211 (3c) of the companies Act 1956.
B. Costing System:
Process costing.
D. Remuneration System:
1. Time rate system is followed to employees.
2. Government fixes the remuneration to executives
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SWOT ANALYSIS
STRENGTHS
• The factory is located in the heart of the city & has all infrastructure facilities,
which helps in quick movement of raw materials & finished products. Due to
its proximity, habitation, movement of men and material are easy.
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WEAKNESS
• Excessive labor force has increased the operating cost.
• Low turn over resulting in low profits.
• Defective marketing strategy lacks effective advertising and publicity.
• Technology used for production is old and needs up gradation.
• R&D is not effective in reducing the cost of production.
• The large proportion of the target area is upper middle class and upper class people, it
has very few offers to lower middle class.
• Unskilled labor force hampering the growth.
OPPORTUNITIES:
1. The toilet soap and the detergents market is an ever expanding industry and a major
company like KS& DL with its manufacturing expertise can grab the market if it
reaches peak manufacturing capacity.
2. Company has a great opportunity to expand its market share by increasing exports.
3. At present it has Good raw material sources to enhance production.
THREATS:
1. Competition from other global leaders like HUL.
2. Government interference may reduce growth potential.
3. Company has the threat of facing shortage of raw materials like sandal wood.
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FINDINGS:
• It is a company wholly owned by government, so it has to follow the rules made
by the government.
• The company is under utilizing its capacity.
• Its production is based on old technology, which leads to more wastes in the
production process.
• Consumer awareness of its products is very less except for Mysore Sandal soap.
• Its products are not easily available outside Karnataka.
• There is mismatch in production & sales activity.
• Recruitment in the company has been stopped since 1988 due to excess labor
force and taking place only in some department like marketing.
KSDL has a wide variety of products but people are unaware of many products like
Agarbathi, Detergents, Baby soaps etc. as its marketing is very weak. So it should spend
both money and man power on advertising. They should also improve in building up the
strong marketing strategy in order to improve the distribution channels and could be able to
increase the sales other then the Mysore Sandal soap.
Thus the R&D should work effectively to introduce new products and can make the
company to earn more profits. The management should design Training and development
programs and Career Development programs and identify the skills and knowledge. The
company should follow the policy of right man for the right job. Since they are not doing
any recruitments from outside, options available for them is limited. So they have to appoint
well qualified innovative people to take the company forward.
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Books referred:-
1. Accounting for managers ,
Author: khan, jain and narang
3. Marketing management .
Author : [Philip Kotler]
Website
1.www.google.com
2.www.ksdl.in
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ANNUAL REPORT OF KSDL
Operational performance
Production :-
Total – Rs. 17,460.20 lakhs as against Rs. 14256.86 lakhs in the previous year
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PROFIT & LOSS ACCOUNT FOR THE YEAR
ENDED 31ST MARCH 2009
PARTICULARS AMOUNT
Rs. Rs.
INCOME
Sales 1,69,39,19,368
Less: Excise duty 16,02,15,837
Net sales 1,53,37,03,531
Other income 6,06,23,797
1,59,43,27,328
Increase/(-) Decrease in stock 7,03,74,213
1,66,47,01,541
EXPENDITURE
Materials Consumed 801928343
(include trading items)
Other Expenditure 73,44,42,910
Depreciation 39,69,038 1,54,03,40,291
Operating Profit /Loss 12,43,61,250
Less: Interest and Finance Charges 72,76,261
PROFIT BEFORE TAX 11,70,84,989
Less: Provision for Taxation
(i) Current Tax 1,85,00,000
(ii) Fringe Benefit Tax 21,28,828
Deferred Tax Asset 2,03,58,318
PROFIT AFTER TAX 11,68,14,479
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The Company earned EBIT (operating profit) of Rs. 4,80,05,540. The profit for the
year before tax (EBT) has been Rs.4,33,57,146. The Net Profit (after providing tax)
carried over to Balance Sheet was Rs. 1,50,70,294.
BALANCE SHEET AS ON 31ST MARCH 2009
SOURCES OF
FUND:
1. Share holders
Fund:
(a) Share Capital 31,82,21,000 31,82,21,000
APPLICATION
OF FUNDS:
1. Fixed Assets
4. Current assets
Loans &
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Advances
68
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