FOOD RETAIL IN

INDIA
RELIANCE FRESH
VS
FOOD BAZAAR
vs
BASIS OF DIFFERENCE FOOD BAZAAR RELIANCE FRESH

Shop -in - shop (SIS) format Neighbourhood store format –

ACCESSIBILITY with big bazaar, stand alone found in markets or localities
formats – in malls , metro near to the customer
stations etc.

NUMBER OF STORES 173 Food Bazaar stores in 73 453 stores till date in 45 cities
cities and 65 rural areas.
Focuses on overall health care Focuses on food items.
FOCUS of customer, example – soaps.
Food bazaar’s ‘TASTY Reliance fresh ‘RELIANCE
PRIVATE BRAND TREAT’ is not easily visible in SELECT’ is easily visible in
stores. stores.

Co-branded with ICICI Card with a bar code & a

CARD TYPE magnetic strip

TAG LINE ( Positioning) Ab Ghar Chalana Kitna 'Aapki Khushi Hamari

Aasaan Khushi'
MEMBERSHIP CARDS

RELIANCE FRESH

FOOD BAZAAR
 BENEFITS  4 point per Rs. 100
 EMI facility with no
charge
 Priority payment
counters for card holders
 Special preview day
during annual sale
CONSUMER Majority expect discounts
PRECEPTION & not perceive credit as
important benefit, able to
reduce their grocery
expenditure
EMPLOYEE High
INTERACTION
LEADS Leads in terms of product
display at its stores, due to its
clear sectional marking and
displays.
Custom made deals
 Bonus points accruals
Add-on cards for family
members
 Free home delivery
 Cash-off vouchers
 Earning of 1 point
 Validity for reward
points-2years
Location convenient, cost
saving, good ambience,
benefits expected: gifts,
vouchers, greater discount
Low
Leads in terms of pricing,
especially due to its integrated
back end operations and better
sourcing.
Which one is
better??