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  • Attitude Formation & Change

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    ronshazz
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    Attitudes are learned Predisposition Attitudes have consistency Attitudes occur within a situation. Attitudes are formed by a person s experience with an object or relative information from various sources. The Cognitive Component Cognition means person s knowledge and perceptions These are acquired by a direct experience with the object. The Affective Component Emotions or feelings about a product or brand Evaluative in nature. The Conative Component Likelihood or tendency of a specific action or behavior

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    Attitude formation & Change

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    Attitudes are learned Predisposition Attitudes have consistency Attitudes occur within a situation. Attitudes are formed by a person s experience with an object or relative information from various sources. The Cognitive Component Cognition means person s knowledge and perceptions These are acquired by a direct experience with the object. The Affective Component Emotions or feelings about a product or brand Evaluative in nature. The Conative Component Likelihood or tendency of a specific action or behavior

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    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    16 visualizações7 páginas

    Attitude Formation & Change

    Enviado por

    ronshazz
    Attitudes are learned Predisposition Attitudes have consistency Attitudes occur within a situation. Attitudes are formed by a person s experience with an object or relative information from various sources. The Cognitive Component Cognition means person s knowledge and perceptions These are acquired by a direct experience with the object. The Affective Component Emotions or feelings about a product or brand Evaluative in nature. The Conative Component Likelihood or tendency of a specific action or behavior

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 7

    Attitude formation & Change

    Meaning & Definition

    Attributes
    ‡ ‡ ‡ ‡ The attitude object Attitudes are learned Predisposition Attitudes have consistency Attitudes occur within a situation

    Conation Cognition

    Affect

    Tricomponent Model

    The Cognitive Component


    ‡ Cognition means person s knowledge and perceptions ‡ These are acquired by a direct experience with the object or relative information from various sources ‡ This knowledge or perception becomes beliefs.

    The Affective Component


    ‡ Emotions or feelings about a product or brand ‡ Evaluative in nature

    The Conative Component


    ‡ Likelihood or tendency of a specific action or behavior. ‡ May include behavior itself. ‡ Treated as an expression of the consumer s intentions to buy.

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