Services Marketing

Assignment 1
November 2010
Assignment No: 1

Assignment Title: Retailing. Weight 10%

Student Name: Arjun Anil Student Register No:A8222410

Degree: lllrd BBA Semester: VI

Instructor’s Comments:

Criteria for marking - Plan Max Marks Remarks

Marks Obtained

Ability to understand and

present the uniqueness of 10
the chosen service

Discussion on marketing challenges

10

Identifying the strategies used by the 10

company to deal with those challenges

Analysis of the Services

Marketing Mix 30

Identifying the Target Segment

10

Report Format 10
Referencing
5

Total 100
 ASSIGNMENT
ON
Retailing

Retailing on Big Bazaar

  The unique features and characteristics of big bazaar

Big Bazaar is different from other malls because of its cool features. The most important is its
cheap and affordable budgets which attract to visit there almost daily. It has competitive rates on
all the product ranges whether it is of cheap budget or on the expensive one. Its bomb detection
check in the entrance of the mall and the very high security that prevents any threat and to
control the crowd. It has infrastructure and a multi story building and this mall has many
locations spreaded all over the country.

 Marketing challenges arise because of the uniqueness

One of the marketing challenges on retailing of bazaar big because of its uniqueness is cheap
price and communicating and maintaining a consistent image.

 Strategies are adopted by big bazaar to deal with those challenges

One of the main strategies adopted by this company is satisfying the customers by providing
good quality goods at cheap price and many offers are given by them in every special occasions
like bumper sale ,diwali dhamaaka ,special less in bulk purchase ,lucky draws every month
,Summer bonanza collections ,buy on get one free ,Christmas special offers and many more
attractive offers are given frequently them to attract consumers but their products are so good
that there is no more flaunting off needed since there market good will is great so there is no
need to tell more.

 Dealing with the demand and supply

Big bazaar deals with demand and supply by:

 Shift of employees day by day.

 They will store up the products.
 It works every day to meet the demand of the customers.
 They provide all branded products.

 The service product mix of big bazaar

The main services offering by this company are:

  Different kinds of products
 Cheap rates for products
 Giving offers
 Lucky draws
 Buy one get one free

 Service brands
Big bazaar deals with all known brands.
 Product lines of the company:
 Food items
 Electronic goods
 clothes
 furniture and furnishing
 sandals
 Makeup accessories
 Pricing strategies of this company are:
 Based on promotion
 Based on consumption
 Based on quality needed
 Based on captive product
 Based on value

 Service product distribution of Big bazaar

The service product distribution of this company is based on products and services.
Which means this company is giving proper service product distribution at the same time.
Without products they cannot do their works properly.

 Target segment and service promotion

 Big bazaar’s target segments are all kinds of people who are earning. And for service
promotion they are using advertisements through internet, newspaper, flex, television etc.

 Marketing communication mix

Marketing communication mix of big bazaar is based on advertising through internet, and
under corporate design, its interior decoration, equipments and employees uniforms are
the main ways of communication.

 People

People play an important role in this service. Because this service is performed by people for
different income classes of customers. They are free to choose their own branded products
according to their incomes. And also this company is having lots of employees and they are
ready to satisfy the customers at any cost.

 Process

In this process there are lots of steps involved. Most of the steps are related with customers. They
can select their own products according to their own needs and there are lots of employees to
help them. If they are satisfied they will tell to their friends and it will leads to lots of customers
to them. And they will last for a long period of time.

 Physical evidence

Here the physical evidence will attract the customers. Each product is placed in different
floors and also in that each brands are having each points. Employees are having
uniforms and they are neat and hygiene.