Escolar Documentos
Profissional Documentos
Cultura Documentos
OF SURVEYS
MALE 8
FEMALE 17 NO.OF SURVEYS
18
16
14
12
10
8
6
4
2
MALE FEMALE
MAXIMUM USAGE
NO.OF SURVEYS
12
10
8
6
4
FEMALE 2
HOME CARE
O. OF CONSUMERS PERSONAL CARE
FOOD AND BEVERAGES
UP TO
RS.100000 MONTHLY EXPENDITURE
RS.100000 TO UP TO RS.10000
RS.300000
RS.10000 TO RS.20000
RS.300000 TO
RS.500000 RS.20000 TO RS.30000
RS.500000 TO RS.30000 AND ABOVE
RS.1000000
RS.1000000
AND ABOVE
NO. OF CONSUME
MAXIMUM USAGE FREQUENCY OF PURCHASE
NO.OF CONSUMERS
5 DAILY 0
9 ONCE 14
11 TWICE 7
THRICE 4
MUM USAGE
NO.OF CONSUMERS
16
MAXIMUM
14
USAGE
12 NO.OF
10 CONSUMERS
8
6
4
L CARE
FOOD AND BEVERAGES 2
O. OF CONSUMERS
NO.OF CONSUMERS
UP TO
RS.10000
16
RS.10000 TO
14
RS.20000
12
RS.20000 TO
RS.30000 10
RS.30000 AND 8
ABOVE 6
4
2
YES
NO
CAN'T SAY
ONSUMERS FEATURES NO.OF CONSUMERS
QUALITY 9
PRICE 7
BRAND 7
AVAILABILITY 2
NO.OF CONSUMERS
AVAILABILITY
QUALITY
NO.OF BRAND
CONSUMERS
PRICE
SOURCE OF INFORMATION
NO.OF CONSUMERS
ONSUMERS TELEVISION 10
NEWSPAPERS 2
HOARDINGS 5
OBSERVATION 3
FRIENDS 2
FAMILY 2
NSUMERS OTHERS 1
NO.OF CONSUMERS
NO.OF
CONSUMERS
10
8
NO.OF
6 CONSUMER
4
N'T SAY
2
TELEVISION
NEWSPAPERS
HOARDINGS
OBSERVATION
FRIENDS
FAMILY
OTHERS
TELEVISION
NEWSPAPERS
HOARDINGS
OBSERVATION
FRIENDS
FAMILY
OTHERS
RETAIL PREFERENCE
NO.OF CONSUMERS
UNORGANIZED 6
ORGANIZED 15
BOTH 4
NO.OF CONSUMERS
16
14
12
NO.OF
10
CONSUMERS
8
6
4
2
UNORGANIZED
ORGANIZED
BOTH
ORGANIZEDNO.OF
RETAIL
CONSUMERS
STORE
ONSUMERS BIG BAZAAR 5
D-MART 4
SHOPPERS STOP 7
LIFESTYLE 4
RELIANCE FRESH 2
STAR BAZAAR 0
MORE 1
OTHERS 2
7
6
5
NO.OF
NO.OF 4 CONSUMERS
CONSUMERS
3
2
1
BIG BAZAAR
D-MART
SHOPPERS STOP
LIFESTYLE
RELIANCE FRESH
STAR BAZAAR
MORE
OTHERS
S
BIG BAZAAR
D-MART
SHOPPERS STOP
LIFESTYLE
RELIANCE FRESH
STAR BAZAAR
MORE
OTHERS
S
APPARELSNO.OF
AND FOOTWEAR
CONSUMERS
BRANDED 7 NO.OF CONSUMERS
UNBRANDED 8
BOTH 10
10
8
NO.OF
6 CONSUME
4
BRANDED
UNBRANDED
BOTH
EMERGENCYNO.OF
PURCHASE
CONSUMERS NO.OF CONSUMERS
ROADSIDE VENDORS
8
KIRANAS 6
RETAIL STORES 11
ROADSIDE VENDORS
RETAIL ST
KIRANAS
RS
NO.OF
CONSUMERS
MERS
NO.OF
CONSUMERS
MERS
RETAIL STORES