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AMANDEEP SINGH
INTRODUCTION
“Marketing channels are sets of
interdependent organizations
involved in the process of making a
product or service available for use
or consumption”
Philip Kotler
BASIC CHANNELS OF DISTRIBUTION
0 Level
MANUFACTUR
ER
CUSTOMER
BASIC CHANNELS OF DISTRIBUTION
1 Level
MANUFACTUR
ER
RETAILER
CUSTOMER
BASIC CHANNELS OF DISTRIBUTION
2 Level
MANUFACTUR
ER
WHOLESELLER
RETAILER
CUSTOMER
BASIC CHANNELS OF DISTRIBUTION
3 Level
MANUFACTUR
ER
WHOLESELLER
DEALER
RETAILER
CUSTOMER
BASIC CHANNELS OF DISTRIBUTION
Manufacturers/products
Agents/brokers
Wholesalers/distributors
Retailers Retailers