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  • Analysis of Strengths, Weaknesses in India's FMCG Sector

    Enviado por

    Dipankar Mallick
    148 visualizações1 página
    This document analyzes the fast-moving consumer goods (FMCG) sector in India. It identifies strengths such as low operational costs and established distribution networks, as well weaknesses like lower technology investment. Opportunities include an untapped rural market and rising incomes. Threats consist of potential replacement by imports if restrictions are lifted and a slowdown in rural demand.

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    Analysis of FMCG Sector

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    This document analyzes the fast-moving consumer goods (FMCG) sector in India. It identifies strengths such as low operational costs and established distribution networks, as well weaknesses like lower technology investment. Opportunities include an untapped rural market and rising incomes. Threats consist of potential replacement by imports if restrictions are lifted and a slowdown in rural demand.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    148 visualizações1 página

    Analysis of Strengths, Weaknesses in India's FMCG Sector

    Enviado por

    Dipankar Mallick
    This document analyzes the fast-moving consumer goods (FMCG) sector in India. It identifies strengths such as low operational costs and established distribution networks, as well weaknesses like lower technology investment. Opportunities include an untapped rural market and rising incomes. Threats consist of potential replacement by imports if restrictions are lifted and a slowdown in rural demand.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    Analysis of FMCG Sector 

    Strengths:
    1. Low operational costs
    2. Presence of established distribution networks in both urban and rural
    areas
    3. Presence of well-known brands in FMCG sector

    Weaknesses:
    1. Lower scope of investing in technology and achieving economies of
    scale, especially in small sectors
    2. Low exports levels
    3. "Me-too" products, which illegally mimic the labels of the established
    brands. These products narrow the scope of FMCG products in rural and
    semi-urban market. 

    Opportunities:

    1. Untapped rural market


    2. Rising income levels, i.e. increase in purchasing power of consumers
    3. Large domestic market- a population of over one billion.
    4. Export potential
    5. High consumer goods spending 

    Threats: 
    1. Removal of import restrictions resulting in replacing of domestic brands
    2. Slowdown in rural demand
    Tax and regulatory structure 

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