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 INTRODUCTION
WHY INDIA?
 Difficulties, mostly related to access to land, for
producing and/or sourcing steady volumes of
commercial bananas at a reasonably cost.
 To have sourcing sites close to the markets (reduce food
miles):
- India Geographic's situation is ideal for supplying
the Middle East markets.
- Malaysia future banana production would
supply China, Singapore and neighboring
countries as well as the local market.
 India is the world͛s largest
producer of bananas, accounting
for about 23% of global output,
about two times the share of the
next country, Brazil.
 Currently the country has more
than 350,000 hectares cultivated
with bananas and produced 11
million of metric tones in 2,008.
 ÷







Metric Tones - Million

12.0

10.0

8.0

6.0

4.0

2.0

0.0
 87% of the Bananas in INDIA are
produced in four States:

MAHARASHTRA ʹ 102,000 hectares 31%

TAMIL NADU ʹ 85,000 hectares (26%),

GUJARAT ʹ 60,000 hectares (20%)

KARNATAKA ʹ 33,000 hectares (10%È

Main Banana
Production Areas in
India

Maharastra ʹ 31%

Tamil Nadu ʹ 26%

Gujarat ʹ 20%

Karnataka ʹ 10%

Rest of States ʹ 13%

BANANA EXPORTING FROM
INDIA

16,662 metric tones were exported

from India in 2,008. This represents
only 0.15% of total Country production
 



O 2005-2007
INDIA BANANA EXPORTS - TONES

COUNTRY 2006 2007 2008

à.

 

477 2
284 5
265

à 


1
060 670 1
11



 746 46 1
012

KW
 72 611 16

Q

 552 0 784


565 281 22

TOTAL MIDDLE EAST 9,135 6,679 11,918

O Oà  5
276 4
76 4
744
TOTAL EXPORTS 14,411 11,475 16,662
 NAVSARI (GUJARAT)
 SITE FACTS
 NAVSARI is located in Gujarat State in the West
of India. The area is dedicated mainly to
agriculture (bananas, rice, cotton, corn and
sugar cane).
 Gujarat State has 60,000 hectares (20% of India
total banana area) under banana cultivation.
 Small Farmers ( 1 ʹ 5 hectares).
 Distance to Port (Mumbai) = 260 km
 DESAI (Packer & ExporterÈ
 Packing Facility: A good packing house with a capacity to
pack 2 containers per day.
 Transportation of fruit to Packing House: The bananas are
transported in hands on tractor hauled wagons over foam
pads.
 Fruit Quality: The fruit being packed was of good
exportable quality.
 Carton box quality: The quality of the carton boxes is
poor.
 Farms: Well maintained farms. All agricultural practices
required to produce export bananas are carried out. It is
noticeable that no Sigatoka spot is present.
DESAI PACKING HOUSE
RUIT TRANSPORTATION TO PACKING HOUSE
EXPORT QUALITY BANANAS
ëELL MAINTAINED BANANA ARM
 JALGAON (MAHARASHTRA)
 SITE FACTS:
 JALGAON is located in the Maharashtra State in
the West of India. The area is also dedicated
mainly to agriculture
(bananas, rice, cotton, corn and sugar cane).
 Maharshtra State is the largest banana
producer in India, with 102,000 hectares (31% of
India total banana area) planted with bananas.
 Small Farmers ( 1 ʹ 5 hectares).
 Distance to Port (Mumbai) = 380 km
 CROWN PRODUCTS PVT. LTD
(Packer & Exporter)
 This Company is a subsidiary of ALLOHA AL
HANDASEA of Iraq. All the bananas they packed
in India are exported to Iraq. They claimed that
they can supply all the bananas needed by
MAFC.
 Packing House: Good and modern Packing
House. No photos were allowed.
 Transportation of fruit to Packing House: By
truck in plastic crates.
 Fruit Quality: Good quality.
 Carton box quality: Good and strong boxes.
EXPORT QUALITY BANANAS - JALGAON

Vacuum packed in ͞Banavac͟

 TENI (TAMIL NADU)
SITE FACTSß
 Teni is located in Tamil Nadu State in the
South of India. This State is the second
largest banana area in India, with 85,000
hectares (26% of India total banana area).
 Small Farmers ( 1 ʹ 5 hectares).
 Distance to Ports:
( Madras or Tuticorin) = 240 km; (Kochi) =
480 km
 TENI OVERVIEW
 Packing Facilities: As all bananas in the area are
actually sell to the local market there are no
packing houses in place. However, some exports
have been occasionally done, packing the boxes
in temporary set ups in the farms.

 Farms: Basic agricultural practices are

performed. The bunches are of good size and
quality. However, as currently they produce only
for local market they are not being protected
with plastic sleeves.
BANANA ARM - TENI
EXPORT QUALITY BANANAS TENI
BANANA PACKING - TENI
BANANA PACKING - TENI
 KARNAKATA STATE
SITE FACTS:
 The State of Karnataka has 33,000 hectares (10% of India total
banana area). AS in the other States, the bananas are being sold
in the local markets, but some exports to the Middle East have
been made.

 SAFAL, a subsidiary unit of MOTHER DAIRY FRUIT & VEGETABLE

PVT. LTD. has a large modern complex in Bengalore where this
company centralizes the fruit production bought by them in the
State (bananas, mangoes, guava and papaya mainly). The
mangoes and guavas are industrialized in pulp concentrate, and
the bananas are ripened in their ripening rooms and distributed to
the market. They also produce banana pulp concentrate.
 KARNAKATA STATE
 The bananas are transported from the farms to this
center in plastic creates. The quality of the fruit is
very poor and non suitable for export.

 Due to time limitation and long distances to the

production sites we were not able to visit the banana
farms.

 Distance to Port (Mumbai): 850 km.

 Distance to Port ( New Mangalore Port): 360 km.
 Distance to Port (Kochi ): 550 km
 BANANA COST STRUCTURE IN INDIA

COST PER KILOGRAM COST PER 13 KG BOX

Rs USD $ RM Rs USD $ RM


 
 


 8.00 0.17 0.58 104.00 2.17 7.58


O O 4.62 0.10 0. 4 60.00 1.25 4. 8


K  
O 1.00 0.02 0.07 1 .00 0.27 0.5


O
O O O - à 540 
O 
  1. 0 0.0 0.0 16.0 0. 5 1.2
O 
  Oà  - usd 150 
O 
  0. 5 0.01 0.0 4.55 0.0 0.

TOTAL OB COST 15.27 0.32 1.11 198.45 4.13 14.47

  O   
-à 1
800 
O 
  4.30 0.09 0.31 55.90 1.16 4.08

TOTAL COST 19.57 0.41 1.43 254.35 5.30 18.55

HARVESTING SEASON O
BANANAS IN INDIA
sting sson o nns is
ong th tts. his should 
tn into onsidtion to ssu 
-ound suppl.
PORT FACILITIES
 MUMBAI PORT
Located the Mid-West coast
of India is the most
appropriate port facility for
exporting bananas from
Gujarat and Maharastra.
In addition to its closeness to
the Middle East
Countries, this is a modern
port equipped with all the
necessary equipment for
handling reefer containers.
It has 2 Gantry Cranes
(Portainers), 3 Container
Stacking Cranes (Trastainers)
and 208 reefer plug points.
The Container Docks can
berth 5 vessels.
INDIA GATEWAY
TERMINAL
(KOCHI)

Located in the South-West

coast of India would be the
port facilities for exporting
bananas from Tamil Nadu,
Karnataka and Andhra
Pradesh States.

This port is dedicated

exclusively to Container
handling and shipping.
 NEWMANGALORE PORT
It is a modern all-weather Port situated at
Mangalore, Karnataka State on the West coast,
South of India, 190 miles North of Kochin Port.

It would be an option for exporting bananas from

Tamil Nadu, Karnataka and Andhra Pradesh States.

It has all the facilities and equipment for reefer

container handling.
 DAYS AT SEA TO MIDDLE EAST PORTS

TOß JEDDAH TOß DUBAI TOß DOHA TOß BAHRAIN

DAYS NAUT. DAYS NAUT. DAYS NAUT. DAYS NAUT.

AT SEA MILES AT SEA MILES AT SEA MILES AT SEA MILES

ROMß MUMBAI 7 2
5 3.5 1
122 4 1
00 4.6 1
52

ROMß KOCHI 7.6 2

544 4.8 1
58 5.3 1
776 5.4 1
828

ROMß NEë BANGALORE 6.8 2

286 4.3 1
4 6 4.8 1
56 4.9 1
64

ROMß MADRAS 10
4 7 2
455 8 2
6 1 8 2
678

ROMß KLANG-MALAYSIA 13 4
124 10
2 11
411 11
488
 CONCLUSIONS
 Bananas of exportable quality can be sourced
from India.
 Mumbai, Kochi and Newmangalore Ports have
all the facilities for handling and shipping Reefer
Containers to the Middle East Countries.
 All other logistic needs (reefer containers, carton
boxes, etc.) are in place. No problems are
expected.
 The Operational cost of RM 1.43 per Kg is
competitive.
 OPTIONS FOR MAFC SOURCING
BANANAS FROM INDIA
1. To buy packed bananas from any of the
established packers. This option is applicable
for the States of Gujarat, Maharastra and
Karnataka, where there are Packing Houses in
operation.
2. To negotiate a partnership with any of the
established packers.
3. To negotiate a business partnership with a
local entity(ies) to establish our own Packing
House and contract the banana supply directly
from a selected group of growers.
RECOMMENDED
STRATEGIES
 IMMEDIATE ACTIONS

To initiate operations by buying packed

bananas from any of the established packers,
for a limited period of time, negotiating a
purchase price that allows MAFC to break
even or have a small profit. During this
period MAFC would be able to learn about
the banana business details in India and to
make a full assessment and planning to
implement the second phase of the Project.
 SHORT TO MID TERM ACTIONS
A) To establish MAFC own packing House and to get
contract farmers to supply the bananas. By doing
this, MAFC would not have to depend on a third
party and the cost that it implies. As
mentioned above, this could be done in
conjunction with some local (Indian) partner.
Rainbow Group representatives expressed
their interest in this partnership.
OR

B) To negotiate a partnership with any of the

established packers.