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Artist: TBA

Client: Agribank

To: Regan Mwazi

Title: Purchasing of a brochure stand


What is the Brand? (the relationship between client and consumer)

Agribank advance money to persons or financial intermediaries to promote


agriculture and activities related to agriculture.
What is the Problem?
The Ministry of Agriculture, Water and Forestry is hosting an
Agricultural Investment Conference and as part of their programme
they would be an exhibitions and Agribank being a co-sponsor would
also be taking part.
Who are we speaking to? (target market)
• Conference Delegates from agro-sector, research & development etc
• Stakeholders
• Investors
What are we saying?
• Financing vast opportunity in the Agricultural Industry
What do we expect the target market to do? (outcome)
• To know where to go for financing
What is the Strategy?
• Brand awareness
Creative Considerations and Sizes:
• NA
Budget/Production:
• Production is to commence on Monday afternoon please.
Costs Deadline:
Production cost approved

Studio deadline:
N/A
Uatavi 9/09/10

client agency date

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