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NCAA Pack the House 2010 Marketing Plan

NCAA Pack the House 2010 Marketing Plan

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Publicado porKrista Scarbrough

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Published by: Krista Scarbrough on Apr 01, 2011
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04/01/2011

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NCAA ´Pack the Houseµ Challenge ² YouJam

Budget

Our total budget was around $50 in Cash, along with free advertising and give-aways. We believe grass roots marketing is the way to go with our women¶s basketball program to maximize efficiency for the lowest financial cost. Below is a detailed list of how we spent our budget to market this game.

‡ El Corral Book Store ‡ Email Blasts ‡ Social Media Updates ‡ Mustang Daily ‡ Grass Roots Marketing

$50 FREE FREE FREE FREE

‡In Game PA Reads at all home athletic events

NCAA ´Pack the Houseµ Challenge ² YouJam
Promotional Efforts YouJam:
Our 14th Annual YouJam event is on Saturday, January 8th, 2011 vs. UC Davis. YouJam is a non-profit event that is for and all about the kids of the Central Coast. Our goal is to provide a fun and excitement filled afternoon for the central coast youth. All youth are admitted in free and all high school teams who submitted a roster also get in free. Pre-Game Activities Starts 1 hour before tip-off behind Mott Gym in the Tent ‡Face Painting ‡Poster Making Station ‡Hand out rally towels ‡Games ± bean bag toss; Wii Sports, Wii Carnival Games, Rock Band ‡6 Man Booth ‡Free Textbook Raffle Booth In-Game Activities ‡Youth Game during halftime ‡T-shirt Toss ‡6 Man Booth ‡Free Textbook Raffle Booth Post-Game Activities ‡Autograph and photograph session with the team

NCAA ´Pack the Houseµ Challenge ² YouJam
Promotional Efforts Continued

Cal Poly Students In order to get more of the student population to attend the games, we offered a special promotion for students. Students get in free with their ID card to all Cal Poly Athletic Events, but we gave an extra incentive to win free books for spring semester at a women¶s basketball game. The students could sign up for the drawing at our NCAA ³Pack the House´ Challenge game, and the winner will be announced at our annual Pink Zone game. A ³Dorm Storm´ takes place around 2 hours before the game to encourage students to attend and participate. Flyers for the game as well as rally towels are handed out as promo materials.

NCAA ´Pack the Houseµ Challenge ² YouJam
Advertising Methods
Email Blasts: - Cal Poly Women¶s Basketball Boosters - Cal Poly Alumni - High School Coaches - Local Schools - Cal Poly Students - Cal Poly Faculty/ Staff Other: -Press release -PA announcements during home athletic events -KCPR Announcement Submitted for Thursday, Friday, Saturday (January 6-8) ³Join Cal Poly Basketball on Saturday, January 8th for the NCAA ³Pack the House´ competition! Help set NCAA and Cal Poly attendance records as women¶s basketball takes on UC Davis at 4pm in Mott Gym. There will be giveaways and prizes including FREE textbooks and rally towels. Admission is FREE with your Cal Poly student ID, general admission is $7, children 13 and under are FREE. More details at www.GoPoly.com´ - Facebook: updates on Cal Poly Athletics fan page and Women¶s Basketball fan page Thursday ± Saturday morning (January 6-8) -Game day posters will be delivered to housing communities and campus dining facilities Thursday, January 6. Flyers will also be handed during the ³Dorm Storm´ the day of the game.

NCAA ´Pack the Houseµ Challenge ² YouJam
Community Outreach
Girl Scouts, Boy Scouts of San Luis Obispo Contact established via e-mail, phone. Heavy promotion of give aways and contests, as well as free admission to the game for 13 and under. Local High Schools The following schools will be contacted either for the delivery of YouJam promotional materials, or for YouJam to be included in daily announcements or weekly newsletter. These schools were selected because of their cooperation in the past in the coordination of team visits: San Luis Obispo High School Morro Bay High School Local Elementary Schools The following schools will be contacted either for the delivery of YouJam promotional materials, or for YouJam to be included in daily announcements or weekly newsletter. Laguna Middle School Los Osos Middle School Hawthorne Elementary Pacheco Elementary Sinsheimer Elementary Bellevue Elementary Bishop¶s Peak Elementary

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