21-Dec-10

WELCOME TO
KF BIOPLANTS

INDIAN FLOWER MARKET

CURRENT SCENARIO

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FLORICULTURE AREA

LEADING STATES FOR GERBERA

CULTIVATION IN INDIA
Sr.No State % Share

1 Maharashtra 35

2 Karnataka 26

3 Gujarat 16

4 Uttarakhand 16

5 Others (Chattisgarh, North 7

East, A.P, M.P, W.B, H.P, T.N)

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ADAVANTAGES FOR GENEROUS

GROWTH OF FLORICULTURE IN INDIA

• Varied Climate range.

• No need of artificial lighting.
• No need heating of poly house
• Untapped fallow land of 240 million acre
• Competitive man power cost
• India being the pool of technically qualified
people to America and Russia

FLORICULTURE IN GUJARAT
•South Gujarat farmers are smelling profit in
floriculture. The horticulture scenario in the state has
metamorphosed from traditional open cultivation to
commercial and hi-tech cultivation of flowers.
•The proficient knack of educated farmers in the
region and the influx of new technology are
contributing to the increasing floriculture market not
only in the metros but also in the Middle East and
European countries.
•Hence, the state offers tremendous scope for
commercial floriculture.

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FLORICULTURE AREA

Area & Production under cut flower

crops in India & Gujarat
Area (Acre) Gerbera Rose

India 500 acre 650 acre

Gujarat acre 80 acre

Production India 50 Crore stems 44 crore

/year stems

Gujarat 8 Crore stems 5.50 crore

stems

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About KF Bioplants Pvt. Ltd

DEVELOPMENTS IN KF
• India’s largest plant bio-tech
company.
• Backed with 17 years of
experience.
• A perfect blend of smooth
functioning and
sophistication:-
1. 90000 sq ft state of the art
laboratory.
2. 22 fully monitored growth
rooms.
3. Completely controlled green
houses over 4 ha area.

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Our associates

Besides Florist de Kwakel, we have association with;

Carnation, Limonium & Alstroemeria: HilverdaKooij (Holland)

Zantedeschia: Sande (Holland)

Lilies: Zebo plants b.v. (Holland)

Gypsophila: Danziger (Israel)

Rananculus: Biancheri Creations (Italy)

Phalaenopsis: Floricultura (Holland)

Products
Gerbera Lilium

Carnation Gypsophila

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Products Zantedeschia
Limonium

Phalaenopsis Ranunculus

Products
Alstroemeria Strawberry

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WHAT KF OFFERS
 International tie up with DIFFERENT DUTCH COMPANIES,
giving us access to the finest in technology, raw materials
and processes.

 Growers receive complete end-end-to-

to-end solutions - from
planting to sales.
 Our field staff cover the length and breadth of the country,
providing expertise and technical assistance at every
stage.
 Farmers are provided on-on-line assistance as well,
comprising of guidance on cultivation practices, fertigation
programs, plant protection measures, post-
post-harvest
management and marketing of flowers.

WHAT KF OFFERS
 Best quality planting material for floriculture crops, fruit
crops etc.

 Wide range of products and respective varieties.

 Reliable market source.

 Customer friendly policies.

 Builds trust and relation with clients.

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KF BIOPLANTS
INFRASTRUCTURE

KF TISSUE CULTURE LABORATORY

• About 90,000 sq ft area
under laboratory.
• Made of puff panels
enabling to maintain
temperature and plant
quality inside.
• About 500 employees
performing the activities
of tissue culture.
• Resulting in to production
of more than 40 million
plants annually.

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KF GREEN HOUSES
• Fan & Pad system for
regulating temperature
and humidity.
• Rotating Energy Screen
to maintain optimum
light intensity.
• Automatic Bed Cooling
& Bed heating system.
• Automatic Fertigation
system to maintain
precise fertilizers
application.

KF COLD STORAGE FACILITY

• Basic Area – 162 sq
mt.
• Average Temperature
maintained – 2-2.5
degree Celsius.
• Capacity – 2.5 – 3
Million cuttings at
given time.

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PLANT TISSUE CULTURE

OPERATIONS IN THE
LABORATORY

STAGES IN GERBERA PLANT PRODUCTION

• STEP 1 – INITIATION

• STEP 2 - MULTIPLICATION

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STAGES IN GERBERA PLANT PRODUCTION

• STEP – 3 ROOTING

• STEP – 4 EX –AGAR PLANT

GERBERA HARDENED PLANTS

• Gerbera plants are
hardened in an area of
8000 sq mt fully
mechanized poly houses
comprised with automatic
fertigation, Energy
Screen, Bed heating and
cooling systems for the
production of premium
quality of hardened
plants.

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Market Development

MARKET DEVELOPEMENT
 Market Specification
- Colour
- Stem Thickness
- Bud size
-Vase life
 Selection of the variety
 Cultivation techniques
- greenhouses
- operation of the greenhouses
- bed preparation
-Pest and Disease Management
 Right harvesting stage
-distance of the market
- demand
 Post
Post--harvesting measures
- treatment for the vase life
- Cold chain facility as per the requirement
 Packing of Flowers.

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MAJOR FLOWER MARKETS & FLOWER

CONSUMPTION IN PERCENTAGE
Market Consumption
Mumbai 20
Delhi 20
Hyderabad 20
Bangalore 15
Pune 10
Ahmedabad 5
Kolkata 5
Indore 5

Average prices throughout the year

• Gerbera - Rs.2.5/-
• Carnation - Rs.3.5/-
• Anthurium - Rs.12/-
• Lilium - Rs.20/-
• Phalaenopsis- Rs. 25/-
• Rose - Rs.1.75/-

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GERBERA ECONOMICS (Area 2000 sq mt)

Input Sheet:
• Fixed Cost –
• Green House cost (Rs. 475/sq mt) = Rs. 957600/-
• Irrigation Systems and Others – Rs. 685000/-

• Recurring Cost:
• A – Planting Material
• No. of plants – 12000
• Cost of plant – Rs. 30/-
• Total Cost – Rs. 360000
• No of Flowers per plant per year – 43

• B. Bed Material – Rs.270000/-

• Soil Fumigation – Rs.24000/-

• Management Cost –
• Labour cost per year - Rs. 120000/-
• Fertilizers & Pesticides – Rs.120000/-
• Packaging & Transportation (516000 flowers @Rs.0.35/- Flower) = Rs. 180600/-

• Rate of Interest – 11%

• Subsidy Amount – Rs. 527244/-

Profitability Statement at current cost levels

Sr No Particulars Year 1 Year 2 Year 3
A. Income
Sales
Quantity of Flowers 516000 516000 516000
Rate Per Flower 2.5 2.5 2.5

Total Sales 1290000 1290000 1290000

a. Planting material 120000 120000 120000

b. Bed Preparation Cost 90000 90000 90000

c. Soil Sterlization 24000 0 0

Supervision of harvesting & packing

d. (Inflation by 10%) 120000 132000 145200

e. Fertilizer & Pesticides 120000 132000 145200

c. Packaging 180600 180600 180600
Total Expenses 654600 654600 681000
C. Profit before Depreciation and Interest 635400 635400 609000
D. Depreciation

- Green house (10%) 95760 95760 95760

- Irrigation System & other (20%) 137000 137000 137000

E. Interest (11% on bank loan) 129493 90645 64746

F. Profit after Interest and Depreciation 273147 311995 311494

H. Ratio's
- Net Profit Ratio = F/A 21% 24% 24%

- DSCR Ratio = C/(Interest + principal paid) 1.74114 1.94857 2.02873

Average DSCR Ratio 1.970938

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ABOUT GYPSOPHILA

INTRODUCTION
 Scientific Name – Gypsophila paniculata
 Family – Caryophyllaceae.
 Origin – Native of Eastern Europe.
 Valued among top ten cutflowers of the world.
 It is valued in cut flower industry as a filler for flower
bouquets.
 Flower stems are used commonly in sweet arrangements,
bouquets, trendy table arrangements.
 Light airy masses of small white or pink flowers make a
good contrast to large flowers in the bouquet.

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GYPSOPHILA ROOTED CUTTINGS

• 84 rooted cuttings are
packed in a carton.
• Cuttings are packed
after thorough
supervision.
• No compromise on
the quality of
cuttings.

KF GYPSOPHILA ASSORTMENT

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• Flower – Double
• Flower Size – Big
• Diameter – 0.8
0.8--1.0cm
• Yield – High

Stella Maris™

• Flower – Double
• Flower Size – Medium
• Diameter – 0.7
0.7--0.9 cm
• Yield - Medium

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• Flower – Double
• Flower Size – Small
• Diameter – 0.5 cm
• Yield - Medium

• Flower – Double
• Flower Size – Big
• Diameter – 0.9-
0.9-
1.1cm
• Yield - High

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• Flower – Semi –
Double – Double
• Flower Size –
Medium
• Diameter – 0.7 cm
• Yield - Medium

SOME TECHNICAL ASPECTS

WHILE CULTIVATING
GYPSOPHILA

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Varieties suitable for different

agro climatic areas of India
AREA WITH MAXIMUM AND MINIMUM TEMPERATURE, DAY LENGTH AND ALTITUDE

Temperate
Subtropical North - East
(Shimla, Ooty, Pune, Nashik,
(Bilaspur, (Sikkim Central India,
Mandi, Kodaikanal, Bangalore,
Hamirpur, and Gujarat Chattisgarh,
Area / Kullu, Manali Coonoor Satara and
Sundarnagar) Meghalaya) ALT: MP,
Season and Chamba) ALT: Kolhapur
ALT: ALT: (48 to 55 m) ALT:
ALT: (1800 to 2240 ALT:
(500 to 1980 (1496 to 1547 (291 to 536 m)
(1000 to 2205 m) (560 to 920 m)
m) m)
m)

Million Stars®
Million Stars® Million Stars® Million Stars® New Love™
Love™ New Love™
Love™ New Love™
Love™
Stella Maris™
Maris™
Varieties Stella Maris™
Maris™ Stella Maris™
Maris™ Stella Maris™
Maris™ Cassiopeia™
Cassiopeia™ Cassiopeia™
Cassiopeia™ Cassiopeia™
Cassiopeia™
My Pink™
Pink™
My Pink™
Pink™ My Pink™
Pink™ My Pink™
Pink™ Stella Maris™
Maris™ Stella Maris™
Maris™ Stella Maris™
Maris™
Cassiopeia™
Cassiopeia ™

September-
September-
October, when
When to monsoon rains September--October, when monsoon rains are over
September November December, when temperature are
plant are over and it and it is getting cooler. becoming milder, and skies are clearer.
is getting
cooler.

Plants may During Hot season, steps should be taken to

Depending on how low temperatures go, plants
stagnate in improve the micro-
micro-climate around the plants. This
may stagnate in Winter. Greenhouses should be
Remarks Winter. can be done by cultivating outdoors or opening
well isolated, and closed early each day to
Heating may structure, shading and using overhead irrigation
“capture” the heat.
be required. appropriately.

ARTIFICIAL LIGHTING
 Light plays an important role in the elongation of shoots
and flowering.
 Gypsophila requires a total of 16 hrs of day length.

Season Artificial lighting Interval

duration
Summer 3 hrs. 5 min ON, 10min OFF
Winter 5 hrs. 5 min ON, 10min OFF
Monsoon 4 hrs. 5 min ON, 10min OFF

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Artificial lighting

GA3TREATMENT
 GA3 application is essential to ensure a uniform
elongation of the shoots. It is a critical component
of the production process and hence utmost care to
be taken while preparing its solution.
 GA3 (150ppm) should be sprayed early in the
morning (i.e. before 8:00 am) or late in the evening
(i.e. after 5:00 pm). It should be sprayed in a
circular manner on the leaves of the plants and
individual plant should be treated. Generally, two
to three sprays of GA3 are required in one cycle.

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GRADING

 The harvested stems are graded in shade in lengths of

80, 70, 60 and 50 cm.
 Then the stems are bunched and 5 bunches of stems
(25 stems) are placed in one sleeve and placed in
opening room for opening of the flowers.

Flowers packed in sleeves

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GYPSOPHILA VISIT PICTURES

GYPSOPHILA ECONOMICS (Area 1008 sq mt)

Input Sheet:
• Fixed Cost –
• Green House cost (Rs. 475/sq mt) = Rs. 478800/-
• Irrigation Systems and Others – Rs. 150000/-

• Recurring Cost:
• A – Planting Material
• No. of plants – 5000
• Cost of plant – Rs. 40/-
• Total Cost – Rs. 200000
• No of Flowers per plant per year – 30

• B. Bed Material – Rs.93000/-

• Soil Fumigation – Rs.12000/-

• Management Cost (per year)–

• Labour cost - Rs. 72000/-
• Fertilizers & Pesticides – Rs. 50000/-
• Packaging & Transportation (15000 flowers @ 0.60 paise) = Rs.90000/-

• Rate of Interest – 11%

• Subsidy Amount – Rs. 215956/-

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Profitability Statement at current cost levels

Sr No Particulars Year 1 Year 2
A. Income
Sales
Quantity of Flowers 150000 150000

Rate Per Flower 4.5 4.5

Total Sales 675000 675000
B. Expenses
a. Planting material 100000 100000
b. Bed Preparation Cost 46500 46500
c. Soil Sterlization 12000 0
Supervision of harvesting & packing
d. (Inflation rate by 10%) 72000 79200
e. Fertilizer & Pesticides 50000 55000
c. Packaging 90000 90000
Total Expenses 370500 370700
C. Profit before Depreciation and Interest 304500 304300

D. Depreciation
- Green house (10%) 47880 47880
- Irrigation System & other (20%) 30000 30000
E. Interest (11% on bank Loan) 52293 39220
F. Profit after Interest and Depreciation 174327 187200
H. Ratio's
- Net Profit Ratio = F/A 26% 28%
- DSCR Ratio = C/(Interest + principal paid) 2.31514 2.56896

Average DSCR Ratio 2.574266106

Thank you!!

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