Integrated Marketing Communication

Presented To :
Sir . Sharjeel Khawaja

Presented By :
Waqas Sattar 1205
Bilawal Shabbir 1210
Ch. Awais Zahid 1211
Arham Javed 1215
 u

á
 Clothing and consumer goods manufacture.
a 

 1924(registered in 1949)
a 
 
 Adolf Dassler

 Herzogenaurach,Germany

 Worldwide.
  Stamminger (CEO, Adidas brand) ,
Igor Landau (Chairman of the supervisory board)

 Footwear, sportswear, sports equipments, toiletries.
  10.38 billion(2009)
á á 
 508 million(2009)
 aá 245 million(2009)

  39600(2009)
á www.adidas-group.com
 Company Introduction

-Adidas Inc. is a marketer of sports apparel and athletic shoes.

The German manufacturer ,through its marketing strategy which
rests on a favorable brand image, has evolved into a large
multinational enterprise.

Adidas Logo

-The shape of 3 stripes on the Adidas Logo represents mountain,

pointing out towards the challenges that are seen ahead and goals
that can be achieved.
 MISSION AND VISION OF ADIDAS
1. MISSION :--To be the best sports brand of the world.

VISION :--
1. Lead in all areas of sports industry.

2. Develop market and sports.

3. Be perceived as a leader.
Products
And Other sports accessories
 Promotional Mix

Adidas slogan:
³ Impossible is Nothing ´

Advertising commonly through the mass media.

Through the use of the internet.

Through TV. Websites, Vehicles.

Sponsorship of different games

 Tools which adidas using
D Advertising

D Sales Promotion

D Direct Marketing

Advantages

D i

 
 


D 


D i

  



 Tools which are not used by adidas

D Interactive Marketing

D Public Relations

D Personal Selling