changing the face –

Pushkinsky cinema

COMPETITION TERMS and CONDITIONS

The Union of Architects of Russia (UAR), DuPont and Architizer.com in a cooperation with YEM,
RIBA and Karo Film announce an open competition of architectural ideas titled:

“changing the face – Pushkinsky cinema”

Contents
A. DESCRIPTION
A.1 Introduction
A.2 Aspiration
A.3 Objectives
A.4 Proposed Project
A.5 Location
A.6 Background
A.7 Special Requirements

B. REGISTRATION
B.1 Registration cost and procedure
B.2 Awards
B.3 Requirements
B.4 Schedule

C. SUBMITTING A PROPOSAL
C.1 Requirements
C.2 Project boards
C.3 Text description
C.4 additional Images

D. COMPETITION CONDITIONS
D.1 Eligibility
D.2 Organization
D.3 Anonymity
D.4 Questions
D.5 Downloads
D.6 Intellectual property
D.7 Exceptions

E. ASSESSMENT
E.1 Jury
E.2 Assessment criteria

F. NOTE
G. PRIVACY
 changing the face –
Pushkinsky cinema

A. DESCRIPTION

A.1 Introduction
The Union of Architects of Russia and DuPont announce an open competition of architectural
ideas:
“Changing the Face – Pushkinsky cinema”
Rebuilding the façade of an urban icon

The competition, jointly sponsored by the Union of Architects of Russia (UAR) and
DuPont, will be a single-phase event. Architizer (http://www.architizer.com) will be in charge of
running the competition, with UAR managing the judging and exhibition of the proposals.

The winning entry will receive a prize of €10,000, the two runners up will receive prizes of
€5,000 and €3,000 respectively. Comprehensive information on results of the competition will be
published on the web portal of the Union of Architects of Russia (UAR) (http://www.uar.ru),
Architizer, the Changing the Face website (changingtheface.com), and in socio-political media and
dedicated journals. In addition we hope to exhibit the competition entries in at least two exhibitions
to be held in Moscow and in a regional centre of Russia. The exhibition locations are currently to
be decided.

A.2 Aspiration
The main goal of the Competition is to rebuild the façade for the Pushkinsky Cinema
Hall. Participants will remake the marred exterior of the hall and bring it to a state befitting its
status as a pivotal venue of the Moscow International Film Festival, its position at the center of
Russia’s cultural life, and its status as a landmark of Pushkin Square, one of Moscow’s major
squares.

A.3 Objectives
Main objectives of the Competition:
- to solicit innovative architectural concepts for reconstructing the façade and outer
structure of the Pushkinsky Cinema Hall;
- to carry out the reconstruction using the most advanced and interesting materials and
technologies, including those by DuPont.
A.4 Proposed Project
The main goal of the project is to reconstruct the outer façade of the Pushkinsky Cinema
Hall. Alteration of the façade implies structural changes to the existing exterior walls, as well as
 changing the face –
Pushkinsky cinema

internal supports. The façade may be altered by using surface coating, by restoration, by applying
constructions of any type and size, or by using all the above together. Proposed solutions may go
beyond the building's walls as long as they stay within the premises. The building's interior must
remain within existing boundaries and cannot be modified or expanded using the building envelope
to be installed under the project. The building's framework must remain unaltered, however, when
necessary, additional supporting structures may be provided.
Each project should demonstrate a uniform and clear-cut concept of interaction between the
new look of the cinema hall and the historic city environment formed by Pushkin Square and the
adjacent streets, such as the Boulevard Ring, Tverskaya Street, B. Dmitrovka etc., and should
display how this new "look" is going to comply with the function of the nation's main cinema hall,
the "palace" of the Moscow International Film Festival.
Further technical information on the building (technical description, drawings, photographs,
etc.) is to be found after registration on the website of the Competition:
http://www.changingtheface.com.

A.5 Location
(Address: Pushkin Square, 2, metro stations: Chekhovskaya, Pushkinskaya, Tverskaya).
The Pushkinsky cinema hall is located at Pushkin Square, historically known as Strastnaya Square, in
the center of Moscow, at the junction of Tverskaya Street and the Boulevard Ring. This place is one
most favoured by Muscovites and visitors. The mini-park near the monument to A. S. Pushkin has
been a traditional venue for dates, business appointments, and friendly get-togethers.

A.6 Background
In the 16th century the Tver Gate of the White City stood at nearly the same spot that
the Pushkinsky cinema hall now occupies. Fifty years ago, in 1961, the nation's main cinema site,
the "palace" for the Moscow International Film Festivals (MIFF) was built at Pushkin Square. The
building has walk-around galleries and a balcony seamlessly blended into the layout of Pushkin
Square. "Russia" became the first multiplex wide-screen movie theatre in the USSR. The optimum
space-and-planning structure of the building proposed by architects is a logic continuation of
the functional and technological purpose of the facility. This project implemented by famous
Soviet architects Yu. N. Sheverdiayev, D. S. Solopov et al., strongly influenced all further
wide-screen movie theatre designs in the USSR.
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Pushkinsky cinema

Its current name the Pushkinsky cinema hall was received in 1997 after a
comprehensive overhaul that involved all interior parts of the building. The auditorium seating
2056 was equipped with state-of-the-art Dolby Digital sound system, and featured the
Cinemaccanica projection technology. Today the Pushkinsky is the 'first-night' cinema hall
within the largest cinema distributing chain Karo-Film: it is here that all new movies to be
distributed across the chain are viewed first.
For as long as 50 years the building at Pushkin Square has enjoyed the status of the
MIFF Palace. Annually, it hosts the Film Festival opening and closing ceremonies. Russian
and world movie stars upon parading along the red carpet running through Pushkin Square
park walk up the stairs to enter the Pushkinsky.
Unfortunately the cinema hall has not been well maintained. The building has been
marred by multiple annexes and lean-tos, as well as low quality façade materials which do not
meet today’s standards.

A.7 Special Requirements

There are no restrictions regarding materials to be used — any material will do. The only
requirement is using at least one DuPont product.
For information on the permitted DuPont products visit the following links:

www.changingtheface.com
or
www.construction.dupont.com

As an additional support, between 22 Feb and 4 March 2011 after the beginning of registration in
London, Istanbul, St. Petersburg, Ekaterinburg and Moscow a seminar is going to be run by an
architect specializing in DuPont products.
For more information visit the Competition's website.

B. REGISTRATION

B.1 Registration on Architizer

To register for the Competition the participant will need an account on Architizer. When the
participant signs up for the competition they will enter the necessary information as part of the
registration process. Participants already on Architizer can sign in to complete this part of the
registration.
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Pushkinsky cinema

Registration cost and payment

The registration cost is € 20, payment is processed through PayPal. During the registration
process the participant will be automatically directed to a PayPal page where payment
information will be processed. After entering their payment information the participant will be
redirected back to Architizer where they can download the competition materials.
.
B.2 Awards

The prizes are:

1st Prize: 10.000 (ten thousand) Euros

2nd Prize: 5.000 (five thousand) Euros
3rd Prize: 3.000 (three thousand) Euros
Honorable Mentions: no financial prize

B.3 Schedule
Competition notice 8 February 2011
Registration opening 8 February 2011
Seminars
22 Feb–4 March 2011

Registration closing 15 May 2011

Project submission deadline 15 May 2011
Project assessment Starting from 16 May 2011
Results notification (to be also published on the
Web) 7 June 2011 (TBC)
Awarding ceremony 7 June 2010 (TBC)

Project submission deadline

Projects are to be submitted on the project submission page on Architizer by May 15th 2011 (until
midnight local time). No projects will be accepted after the deadline.
Exhibition and publications
All the projects are going to be published, with award winning projects to be presented in greater
detail. We will endeavor to present all the projects at exhibitions in Moscow and other regional
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Pushkinsky cinema

centers of the Russian Federation.

C. SUBMITTING A PROPOSAL

C.1 Requirements

Applicants should submit their draft proposals through the Architizer Changing the Face
submission page. A valid submission must include:
− 1 (one) .pdf image file of the project boards (6MB maximum);
− 1 (one) .doc file with a description of the draft proposal, and their choice of DuPont materials in
English or Russian and English.
− maximum 3 (three) .jpg image files of renders, sections and diagrams are strongly recommended
(5MB maximum, each).

Filenames should correspond to the project name the participant has chosen for their submission
(e.g., light_tower.pdf, light_tower.doc, light_tower1.jpeg, light_tower2.jpeg).

C.2 Project Boards

The project must be presented as 1 (one) 3x4 digital image in landscape view. The way and means of
presentation the participants may choose at their discretion. The file must contain at least one
panoramic picture of the proposed project, and also a view of the project in perspective blended into
the surrounding cityscape. Furthermore, the file must comprise at least one vertical projection
picture, one side section picture, and a development plan. The project boards must also contain a
narrative description, in English, explaining the proposal. Of course, the proposal may also contain
any other drawings, images or texts, which the participants deem essential to complement and
explain their projects, and to emphasize the underlying concept. The proposals must be
technologically feasible, and reasonable enough. The participants with award winning projects may
be required to provide a detailed feasibility report.

C.3 Text description

The participants must include a document in .doc form titled with the name of their submission; this
file will include a brief description of the underlying concept of the proposal as well as the choice of
materials. This file may be in English or Russian and English. Each text in the image file must be in
English.
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Pushkinsky cinema

C.4 Additional Images

It is suggested that the participants upload at least 3 of the images included on the project boards in
jpg format. These can be renders, sections, diagrams and any other images that would be helpful to
illustrate the project. The maximum image size is 5MB. While participants are encouraged to upload
these images, they are not required and will not be considered in the judging.

D. TERMS AND CONDITIONS

D.1 Eligibility

The Competition is open to all: architects, engineers, industrial designers, artists and students
in Russia and abroad. Participation may be individual, shared or on behalf of a company. Groups of
participants may comprise scientists from various fields. Projects presentations will be in English,
with financial awards to be handed in Russia.

D.2 Organisation

The Competition is going to be arranged and coordinated by the Union of Architects of

Russia, DuPont and Architizer.com.

D.3 Anonymity

The Union of Architects of Russia undertakes to ensure impartiality of the Competition jury
through anonymity of all applicants until the final assessment phase. Each applicant will be
identified to the jury by an arbitrary number. All personal information uploaded during registration,
or currently available on Architizer will not be associated with the proposals until after the jury has
made their selection. To ensure anonymity the image files uploaded by the participants (.pdf and .jpg
files) must not contain any identification marks suggestive of the author's identity. Materials
uploaded for this competition will not be visible on the participant’s Architizer profile until after the
judging has concluded.
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Pushkinsky cinema

D.4 Questions and answers

Any questions may be e-mailed till 1 April 2011 to eu-info@dupont.com, the respective
answers are going to be answered within max 24 hours during working days. The questions and
answers document, collecting the questions and answers most relevant to the competition, will be
posted on the Architizer competition page at
http://www.architizer.com/en_us/competitions/changing-the-face/.

D.5 Downloads - Information for applicants

Information on the Competition can be downloaded from the Changing the Face competition page
on Architizer (www.architizer.com)
The following files will be available on that page:

Competition notice in .pdf format;

Architectural projects in .pdf format;
Photographs in .jpg format;
Technical design of the building.

Note: these files will be available to participants after they have completed the registration.

D.6 Intellectual Property

By entering the contest, contestants

(i) certify that the project submitted is their work of authorship and that it does not infringe any third-
party rights;

(ii) agree to assign to DuPont sufficient exploitation rights to the projects submitted for the
reproduction and distribution worldwide, in whole or in part, of such projects. In particular, intended
uses of the projects include (but are not limited to): printed (posters, books, albums, catalogues,
presentations, leaflets, advertisements, exhibitions) and electronic media (videos, TV programs, on-
line publications such as websites and galleries). Contestants retain their rights to commercially
exploit the project in any way as long as it does not conflict with DuPont's exploitation rights; and

(iii) agree to grant the Union of Architects of Russia, Architizer.com, YEM, RIBA and Karo Film
sufficient rights to receive the projects and send them to DuPont.
 changing the face –
Pushkinsky cinema

D.7 Exceptions

Second-degree relatives as well as all those having direct professional involvement with the
Jury shall not be eligible as participants.
The projects received upon expiry of the project submission deadline, as well as the project in
non-readable files shall be non-eligible.

The Jury shall be making decisions on all practical and procedural issues, which may arise
during the Competition. It shall also be fully responsible for compliance with the Competition terms
and conditions, and for its proper progress. All decisions made by the Jury in regard to the event shall
be final and indisputable.

Complete agreement with the Competition terms and conditions and the Competition
Notice, as well as with any results to be announced by the jury is a prerequisite to registration
and participation in the Competition.

E. ASSESSMENT

E.1 Jury
The Jury comprises Russian and foreign architects highly renowned for their architectural
projects, and for scientific and academic achievements, and includes DuPont representative.
The Union of Architects of Russian aims to form a jury of such members who would ensure
impartiality of the Competition owing to their personal work and achievements.

The Chairman of the jury is the UAR President Andrey Bokov (Russia).
The Jury members are:
- Sergey Skuratov (Russia)
- Aleksey Uchitel (Russia)
- Matthias Hollwich (USA)
- Marc Kushner (USA)
- Kerem Erginoğlu (Turkey)
- Corrado Tibaldi (Italy)
- Bryan Avery (UK)
 changing the face –
Pushkinsky cinema

E.2 Assessment criteria

- Originality and quality of an architectural project.
- Connection between the proposal and goals, and between general and special
terms and conditions of the Competition.
- Study of innovative composition solutions, and material combinations with due
consideration of the view of important buildings.
- Project feasibility.
- Clarity and quality of the project presentation (description).

F. NOTE
This Competition is an excellent opportunity for all architects, engineers and designers to
experiment, to try new ideas, to explore new areas of design, to propose one's own, individual
approach to considering the variants of reconstruction of a significant site in the Moscow cityscape,
namely the main cinema house of Russia, the "palace" of the Moscow International Film Festival,
and apply one's professional creative gift to refining the appearance of one of the most splendid
historic squares of the capital city.
Therefore, this Competition Notice sets the utmost openness and flexibility to the Competition in
order to lift any formalistic restrictions on the participating projects. The project authors are
permitted to interpret the base terms and conditions of the Competition individually, possibly going
beyond them, but, obviously, assuming the risk of having their projects assessed either as competent
and novel or as noncompliant and too pretentious. The contents and quality of each proposed project
will initially be assessed by the jury, and then reviewed by peers and a wider audience. The main
purpose of the Union of Architects of Russia was to make up the jury of the people who as panelists
could ensure impartiality of assessment while relying on their work and expertise.

The Union of Architects of Russia and DuPont greet all participants and wish them luck!

G. PRIVACY
DuPont is concerned about privacy issues and wants you to be familiar with how we collect, use and
disclose your personal information. DuPont de Nemours International Sàrl collects the personal
information submitted by you for this contest with the purposes of (i) undertaking the contest,
including, but not limited, to publishing the names of the winner(s) on any publications-whether
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Pushkinsky cinema

electronic or otherwise- about the contest (ii) communicating to you useful information about
DuPont's products and services.
Your personal information may be used by the DuPont group of
companies(http://www2.dupont.com/Our_Company/en_SG/subsidiaries/index.html) and selected
third parties for the same purposes. By clicking "I accept” after reading these terms and conditions,
you are indicating your consent not only to the rules of the contest, but also to receiving marketing
communications from DuPont and its subsidiaries, as well as to the transfer of your personal data (i)
by and between DuPont subsidiaries (ii) by and to selected third parties providing services for the
same purposes. You can exercise your rights of access, rectification, deletion or opposition to your
personal data before DuPont de Nemours International Sàrl by sending an email to
eu-info@dupont.com. You may also learn more about DuPont Privacy policy on this link
http://www2.dupont.com/Privacy/en_US/global_policy_english.html