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Luis Murguia

Senior Vice President Ecosystem and Channels, SAP

Europe, Middle East and Africa (EMEA)
Luis Murguia is senior vice president Ecosystem and Channels, for Europe, Middle East and Africa (EMEA)
at SAP. In this position, he is working to drive sales activities targeting small businesses, midsize
companies and large enterprises in close cooperation with the SAP partner ecosystem. Jointly with
various partner types from resellers to service partners, Murguia is focused on continuing to increase the
volume business in EMEA, further expand the SAP ecosystem and co-innovation activities in the EMEA
region and work closely with partners to approach customers of all sizes in a successful way.

In his previous role at SAP Murguia was senior vice president of SME for EMEA. Prior to that, he was
leading the SME business in Latin America.

Luis Murguia has more than 20 years of experience in the information technology business, across
multiple countries in Latin America. Prior to joining SAP, he managed the Latin American operations at
Macromedia, where he was responsible for the channels organization, the enterprise sales team, and
marketing programs. Prior to this, he held various corporate sales, channel, marketing, and senior
management positions at Hewlett-Packard, Sun Microsystems, and Sybase, both at the country and
regional level.

Luis Murguia holds an electrical engineering degree from the Instituto Tecnologico de Buenos Aires, and a
master’s degree in engineering management from Stanford University.