Questionnaire by GAURAV

NAME-GAURAV KUMAR
CLASS-RS1003
R0LL NO-B34
Questionnaire for middle range

car Customers based on
first assighnment
THIS SURVEY IS BEING CONDUCTED FOR THE PURPOSE OF TO

KNOW THE CONSUMERS PREFRENCE TOWARDS THE MIDDLE
RANGE CARS IN INDIA.
Q1.Name of the customer - - - - - -
Q2.Age :
• 18-24
• 24-30
• 30-36
• ABOVE 36
Q3.WHICH CAR DO YOU OWN PRESENTLY ?

- - -
4.ANUAL HOUSEHOLD INCOME
• <I LAKH
• 1-3 LAKH
• 3-5 LAKH
• 5-10 LAKH
• >10 LAKH
Q5.WHAT IS THE PURPOSE OF YOUR CAR?
(RATE ON 5 POINT SCALE-5 BEING THE HIGHEST AND 1 BEING

THE
LOWEST )
a)OFFICE
1 2 3 4 5
Lowest - - - - - Highest
b)TRAVELLING
1 2 3 4 5
c)HOUSEHOLD
1 2 3 4 5
d)ADVENTURE
1 2 3 4 5
e)OTHER
1 2 3 4 5
PLEASE SPECIFY THE OTHER FACTOR-
- -
Q6.RATE THE KEY FACTORS WHICH AFFECTED YOUR BUYING

DECISION?
(5 BEING THE HIGHEST AND 1 BEING THE LOWEST )
a)MILEAGE
1 2 3 4 5
b)LOOKS
1 2 3 4 5
c)BRAND
1 2 3 4 5
d)SERVICE
1 2 3 4 5
e)PRICE
1 2 3 4 5
Q7.WHICH OF THE FOLLOWING INFLUENCES YOUR PURCHASE

DECISION?

THE
LOWEST )
a)FRIENDS
1 2 3 4 5
b)FAMILY
1 2 3 4 5
c)DEALER
1 2 3 4 5
d)ADVERTISEMENT
1 2 3 4 5
e)OTHER FACTORS
1 2 3 4 5
PLEASE SPECIFY THE OTHER FACTOR

Q8.WHICH OF THE FOLLOWING MEDIA ARE YOU MOST LIKELY TO
NOTICE AN
ADVERTISEMENT ?

THE
LOWEST )
a)TELEVISION
1 2 3 4 5
b)HOARDINGS
1 2 3 4 5
c)PRINT MEDIA
1 2 3 4 5
d)INTERNET
1 2 3 4 5
Lowest - - - - Highest
e)OTHERS
1 2 3 4 5
IF OTHERS PLEASE SPECIFY
Q9.WHICH BRAND NAME DO YOU FIND EASY TO RECALL?

THE
LOWEST )
a)MARUTI
1 2 3 4 5
b)TATA
1 2 3 4 5
c)HYUNDAI
1 2 3 4 5
d)FORD
1 2 3 4 5
e)TOYOTA
1 2 3 4 5
Q10.RATE THE CARS ON THE BASIS OF YOUR PREFERENCE?

THE
LOWEST )
a)MARUTI SWIFT
1 2 3 4 5
b)HYUNDAI i10
1 2 3 4 5
c)FORD FIGO
1 2 3 4 5
d)TOYOTA ETIOS
1 2 3 4 5
e)ANY OTHER
1 2 3 4 5
IF OTHER,PLEASE SPECIFY
Q11.RATE YOUR PERCEPTION ABOUT MIDDLE RANGE CARS ON THE

FOLLOWING FACTORS-

THE
LOWEST )
a)STYLE
1 2 3 4 5
b)POWER
1 2 3 4 5
c)PERFORMANCE
1 2 3 4 5
e)BRAND
1 2 3 4 5

Questionnaire by GAURAV

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NAME-GAURAV KUMAR

Questionnaire for middle range

THIS SURVEY IS BEING CONDUCTED FOR THE PURPOSE OF TO

Q1.Name of the customer - - - - - -

Q3.WHICH CAR DO YOU OWN PRESENTLY ?

Q5.WHAT IS THE PURPOSE OF YOUR CAR?

(RATE ON 5 POINT SCALE-5 BEING THE HIGHEST AND 1 BEING

PLEASE SPECIFY THE OTHER FACTOR-

Q6.RATE THE KEY FACTORS WHICH AFFECTED YOUR BUYING

Q7.WHICH OF THE FOLLOWING INFLUENCES YOUR PURCHASE

(RATE ON 5 POINT SCALE-5 BEING THE HIGHEST AND 1 BEING

PLEASE SPECIFY THE OTHER FACTOR

(RATE ON 5 POINT SCALE-5 BEING THE HIGHEST AND 1 BEING

IF OTHERS PLEASE SPECIFY

Q9.WHICH BRAND NAME DO YOU FIND EASY TO RECALL?

Q10.RATE THE CARS ON THE BASIS OF YOUR PREFERENCE?

(RATE ON 5 POINT SCALE-5 BEING THE HIGHEST AND 1 BEING

Q11.RATE YOUR PERCEPTION ABOUT MIDDLE RANGE CARS ON THE

(RATE ON 5 POINT SCALE-5 BEING THE HIGHEST AND 1 BEING

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