Reinventing Cadbury

Introduction

•Began manufacturing operations in Mumbai in 1946

•CIL was incorporated as subsidiary of Cadbury Schweppes in 1948 and was

known as Acdbury Fry (India)

•CDM was the 1st product to launch

•In 1960 shifted manufacturing base to Maharashture

•CIL launched range of products in 1960

•Lanuched Eclairs in 1972

•In 1982 Cadbury Fry was renamed as Hindustan Cocoa Products

Diversifications 1960
and Extensions

1982

1986
1984
1989
Cadbury Dairy Milk in Consumers Life

A Special Friend
 “Khanay Walo ko
Khanay ka Bahan Chaheye”

No Specific occasion is
required to eat CDM
 “Saath Rahay Har Pal”

CIL changed its 4 years old

highly successful “Excuses”
Campaign
(A question in corporate sector)
 Change in focus

A cadbury in every pocket

Life full of Cadbury

&
Cadbury full of life
 Reinventing the Brands

Launched new products

in 1998