PREFACE

Mobile telephony adoption is on the rise and recent technological innovations have dramatically enhanced

the capabilities of the wireless telephone. Leveraging the power of these new capabilities, various

business sectors are working together to offer a wide array of services. Each sector is looking for the next

"killer application," yet we are still learning about people's information and communication needs while

"on the go."

The goal of this two-months training is to bring together an international group of 5-8 practitioners and

researchers from various sectors of the mobile communications industry. We will discuss the following

topic areas and, prior to the workshop; invite participants to identify specific issues that they feel are

particularly relevant and timely.

I myself have for a long time deeply interested in studying consumer trends & behavior towards

mobile industry.

I know that even in the areas in which I have a little knowledge, I do not know enough. There are

new tasks in these areas for which I am not yet equipped with tested, proven approaches and tools. New

areas of challenge and new technology problems has arisen, where I have done 7 little work so far and

where I have so far only ignorance rather than even a modicum of knowledge.

This project attempts to identify and define areas related to consumer behavior regarding new

connection services. It also attempts to develop at least first approach to these areas, to think through

policies, principles, and practices to accomplish the new tasks and to satisfy the customer needs. By this

practical training I am able to equip the manager with the understanding, the thinking, the knowledge, and

the skills for todays and also for tomorrow’s market exigency.
 Initially I was just having the bookish knowledge about all Marketing policies, practices and

functions, but after joining this organization, I got most of the practical knowledge. I have come to know,

what actually happens in the organizations.

Though it is not possible to have the information of all the spheres in market, in such a very short

period, but I tried to get more and more about all functions and practices applied in practical working, I

have particularly stresses on.

This is the boom time for mobile industry. Youths are having keen flair for mobile

communication.

Now the mobile communications are the fastest growing industry. We can reach to anyone,

anywhere across world through mobile connectivity. Just look in the areas they’re in; health, education,

banking, insurance, travel, couriers, manufacturing, entertainment, government, computer helpdesks- the

list goes on market is going on global, & so the need of communication is emerging day by day…
 EXECUTIVE SUMMARY

Airtelcomes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom

conglomerate, Bharti Enterprises.

Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently

introduced National Long Distance. Bharti also manufactures and exports telephone terminals and

cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also

the first company to export its products to the USA. Bharti is the leading cellular service provider, with a

footprint in 15 states covering all four metros and more than 7 million satisfied customers

Bharti Tele-Ventures believes that the demand for mobile services in India will continue to grow rapidly

as a result of the following factors:

⇏        Lower tariffs and handset prices over time;

⇏        Growth in pre-paid customer category;

⇏        Greater economic growth and continued development of India's economy;

⇏         Higher quality mobile networks and services; and

⇏         Greater variety and usage of value added services

COMPANY PROFILE
 Airtelcomes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom

conglomerate, Bharti Enterprises.

Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently

introduced National Long Distance. Bharti also manufactures and exports telephone terminals and

cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also

the first company to export its products to the USA. Bharti is the leading cellular service provider, with a

footprint in 15 states covering all four metros and more than 7 million satisfied customers.

VISION:

To make mobile communications a way of life and be the customers' first choice.

MISSION:

We will meet the mobile communication needs of our customers through:

•Error-free service delivery

•Innovative products and services

• Cost efficiency

• Unified Messaging Solutions

CORE VALUE:

We will delight our customer with our simplicity, speed & innovation.

We will honours our commitment.

We will follow the highest standard of professional integrity & behaviour.

We will respect individual, build winning teams and lead by example.

We will create a fun filled and friendly workplace.

AIRTELMOBILE COMMUNICATIONS LIMITED

Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting

investments in telecommunications services. Its subsidiaries operate telecom services

across India. Bharti Tele-Ventures is India's leading private sector provider of

telecommunications services based on a strong customer base consisting of 7.42 million

total customers, which constitute, 6.76 million mobile and 657,000 fixed line customers,

as of April 30, 2004.

Bharti Tele-Ventures vision for its mobile business is “To make mobile communications

a way of life and be the customers first choice”.

The mission is to meet the mobile communication needs of the customer through 1) error

free service 2) Innovative products and services and 3) cost efficiency. The Company’s

strategic objective is to consolidate its leadership position amongst the mobile service

providers in India.
The Indian mobile market, according to the COAI, has increased from approximately 1.2

million subscribers as of March 31, 1999 to approximately 29.21 million subscribers as

of June 30, 2004.

Despite this rapid growth, the mobile penetration rate in India, at approximately 2.8% as

of June 30, 2004, is significantly lower than the average mobile penetration rate in other

Asian and international markets.

The number of mobile subscribers in India is expected to show rapid growth over the

next four years. By 2006 it is projected at 50 million by COAI and 44 million by Gartner.

Bharti Tele-Ventures believes that the demand for mobile services in India will continue

to grow rapidly as a result of the following factors:

⇏        Lower tariffs and handset prices over time;

⇏        Growth in pre-paid customer category;

⇏        Greater economic growth and continued development of India's economy;

⇏         Higher quality mobile networks and services; and

⇏         Greater variety and usage of value added services.

Bharti Tele-Ventures, through its subsidiary has the licenses to provide GSM services in

all the twenty-two telecom circles in India. It proposes to consolidate all its subsidiaries

providing mobile services under Bharti Cellular Limited.  

As of June 30, 2004, approximately 92% of India's total mobile subscriber market resided

in the Company's sixteen mobile circles, which collectively covered only 56% of India's

land mass.

AIRTELDISTRIBUTION SYSTEM

DISTRIBUTION SYSTEM

A proper distribution system is very important for every company because now a days the
customer wants full service without any pain. Airtelhas a deep penetration in the market
of prepaid cards, coupons, easy recharge and postpaid cards. I also seen in the market the
happy faces of customers and retailers of Airtelbecause of the easy availability of
Airtelcards and coupons.

BENEFITS OF GOOD DISTRIBUTION SYSTEM

1. Easy availability
2. Satisfied customers
3. Competitive advantage
4. Better market reputation
5. Saves time

DISTRIBUTION SYSTEM OF AIRTEL

1. Organisation (C&FA's)
2. Distributor
3. Retailer
4. Custome

HRM DEPARTMENT:

HR Mission Statement

“To lead the organization in enhancing its human capital and creating a winning
environment where everyone enjoys contributing to the best of one’s ability.”
Airtel will achieve this by:

 Inspiring and motivating its people.

 Developing its people to strive for higher standards.
 Driving an open minded and enterprising corporate culture where people through
leadership at all levels dare to dream, dare to try, dare to fail and dare to succeed.
 Attracting and recruiting the best talent

Airtel has a very defined and well structured department and its various policies of keeping each
employee productive part of the organization are intoned with the corporate world’s requirement.

Employees in the company are largely committed to their organization and have shown progress in the
company. Employees are satisfied with the HR department of AirtelGSM Company.

Humans are the basic tool for having competitive edge in the market for most of the organizations and
Airtel is one of these. Airtel has one of the best HR systems in India that gives it an edge over its
competitors.

HR DEPARTMENT SECTIONS:

HR department of Airtel has three sections.

 Employee services

o Payroll information
 o Leave and medical record
o Final settlements and provident fund
o Policies and procedures
o Employees record and recreation

 OD and Effectiveness

o Training plan
o Talent management
o Performance management
o Employees retentation
o Orientation employee communication

 Staffing and compensation

o Staffing plan and HR budgeting

o Management trainee and internship program
o Interviewing and selection
o Headhunters
o Compensation, benefits and incentive

HR Strategies:

Human resource department is putting its efforts towards nurturing a winning corporate
culture and building organizational capabilities by ensuring that its people at all levels are
both able and willing to perform at consistently exceptional levels. At AIRTEL the people
have been empowered to a large degree by minimizing out dated rules /regulations and
plan to further eliminate the bureaucratic barriers to capitalize on their ingenuity and
talent.
HR strategy refers to the specific human resource management course of actions that a
company pursues to achieve its objectives.

But how these strategies/policies/practices are formulated and implemented at

Airtel. There is a whole process behind this.

The top team continues to play its role in providing the guidance and support to people at
all levels. The HR (people’s) function ensures that it leads the transformational change by
nurturing a climate, which would help in converting the huge potential at disposal of the
company into world-class performance.

The active and effective role played by HR in people development at different levels
organizational, departmental and individual is considered in AIRTEL to be one of the most
critical factors leading to the development of a winning corporate culture. The effort
continues to be directed towards developing the skills of the shop floor employees,
improving competencies of Business Support Officers (BSOs), and enhancing the
leadership qualities of managers.

Like most big organizations, the development of HR Strategies is also done in

accordance with company’s mission. First, Strategic planners analyze what actually is the
prevalent culture of the organization, what are the strengths, weaknesses, opportunities,
threats (SWOT analysis) of business and its market, and on the basis of all the above
analysis, company’s strategic plan is established. In the end HR strategies are formulated
in accordance with this overall business’/companies’ strategic plans.

Based on these HR strategies, HR policies and practices are also formed and implemented.
Any abrupt change in the market requires the organization to follow this analysis in order
to be successful. That why organizations continuously keeps on updating their strategies
and policies.
Whole system for development of HR strategies/policies/practices is as below:

Mobilink’s Competitive Environment

Economic, Political, Demographic, Competitive and Technological Trends

Company’s Strategic Situation Company’s Strategic Plan

Company’s Internal
Strengths and Weaknesses

Organizational Performance Company’s HR strategies

Formulation of HR policies Formulation of HR practices

HR Practices at Airtel:

These are few of the HR practices that I have learned from my resource person.

 Planning
 Recruitment
 Selection
 Training & Development
  Compensation
 Performance Appraisal System
 Occupational Health and Safety measures
 Career Planning and Development
 Research and Development
 Reward Management
 Employee Relations

Planning:

After the emergence of new telecom companies, market has become much more
competitive and employees are less loyal to the company. Whenever they get any
opportunity better than the existing job, they just opt for that. Which is there right,
however Airtel is aware of this fact and that’s why they do not have any formal strategy for
succession planning. They do consider the people from inside but proper succession
planning is not practiced in Airtel these days. When they entered into the market they used
to have strategy regarding this matter.

But now due to market trends they have transformed there new strategies.
According to the management it’s not useful to invest a lot in the employee at a larger
extent. They do develop employees for there career planning but no formal succession
planning is practiced.

Recruitment and Selection:

In AIRTEL, the activity to fill a vacancy or a new job starts with the requirement communicated
by the respective managers to the HR department. The HR department then looks for the
possibilities of internal and external recruitment.

 Internal Recruitment:

In AIRTEL, internal recruitment is done for the managers of the higher grade and directors.
When a position is vacant, the HR department views the past performance of the people working
at lower levels than the vacant position and chooses the right person who is promoted to that
position.

At the manager and director level, the internal recruitment process is mostly carried out but when
managerial position is vacant and a suitable person is not available for the desired post from with
in the organization then external recruitment is carried out.
  External Recruitment:

For external recruitment in AIRTEL, the line managers are required to make a requisition form
for the job in which they have to mention their need taking in account the budget for
establishment and salaries for the position of Management, Business Support Officers and
Workers. Role profile for the specified job is also prepared matching up the requirement and the
grade of the job. Training period is also specified on the requisition form.

The requisition form along with the role profile is sent by the line manager to the functional
director for his approval and then forwarded to HR Manager. The HR manager confirms the
availability of budgets required for establishment, salaries and cost of advertisement for the job.
After all this, the requisition form along with the job profile and the budget forecast is sent to the
HR Director for his final approval.

After approval from the HR director the HR manager and the line manager work hand in hand to
prepare job and person specifications for advertising or giving to the head hunters.

The sources that AIRTEL uses to attract applicants are:

 Inviting applications through advertisement
 Recommendations from the head hunters
 Applications obtained from the data bank of AIRTEL where direct applications are
received from time to time.

After a substantial amount of applications have been received, the line and the HR managers
again work together to shortlist the applications. This is done by carefully going through all the
application and by giving different weightage to the following criteria:
 Quality of early schooling
 Grade obtained
 Extra Curricular activities
 Overseas travel and education
 Age
 Target University
 Relevant experience

The HR Department then issue call letters to the short listed candidates along with blank
application forms by Date, time and venue for the preliminary interview is advised and
candidates are asked to bring along completed application forms. A two-member panel of HR
and line management carries out competency-based interviews focusing on functional skills and
managerial and supervisory skills.

After the preliminary interview is cleared people applying for different jobs are tested in
different ways. The following management competencies are assessed by a panel of cross
functional assessors In the case of management selection:
 Communication skills
  Resource management
 Rational decision making
 Influencing
 Creative thinking
 Business development

The HR department is responsible for overall administration of the assessment centre including
training of the assessors.
.
The HR department provides details of remuneration package and terms and
conditions of service. The HR department also prepares appointment letter, service
agreement and finalizes other documentation for service record.
Measures to improve competences and employee Skills:

In order to make its human resource productive and efficient, Airtel aggressively work in
developing its human resource capital through international and local trainings as well as
structured employee ‘well-being’ programs, making it one of the most sought after
companies to work for in India. Airtel conducts several training program in order to
improve the competencies and skills of employees.

 Orientation:

Airtel has a very well organized and well established HR department that practices all the HR strategies
which are beneficial for the organization. As other departments are well established and operational for
there matters, HR department is empowered to develop and plan what so ever is required for the
company.

Orientation and induction is required for employee familiarization with the organization and Airtel is
well aware of this fact. Affiliation with organization is only possible if the employees are informed about
each and everything. When the employee is hired he get proper orientation and that orientation may
exceed to few months until he get the feeling of affiliation and get to know the organization well.

 Training:
Training is a planned effort by a company to facilitate employees learning of job-related
competencies. These competencies include knowledge, skills or behaviors that are critical
for the successful job performance.

At AIRTEL, there is a continuous assessment of the technical and managerial skills. For
the further enhancement of these skills formal training programmes offered at all levels.
The employees are provided with opportunities to put these skills into practice, in
preparation for the move to a managerial role.

Training is viewed at AIRTEL as a way of creating intellectual capital. Employees are

expected to acquire new skills and knowledge, apply them on job and share this
information with other employees. The training is cross-functional for sharing of skills.

The employee are trained periodically either locally or abroad according to preplanned
schedules. The objective of such training is to upgrade the capabilities of employees.

If an employee attends an overseas training then he/she has to serve the company for a
certain period after the date of completion of training subject to the cost and duration of
training itself. In case an employee leaves the company during this period he/she will have
to pay the amount specified at that point in time.

Training Methods

 On Job Training
 Special Training Sessions
 Team Building
 Problem Based
 Refresher Courses

Types of Training in Airtel:

On a general basis the training done in Airtel can be divided into two categories:

• Soft skill training

• Technical Training

Soft Skill Training:

Helping your employees develop a stronger base of knowledge on topics that affect their personal
lives can make them more productive and less distracted in their jobs. Soft skill development courses
in areas like personal finance and childcare can help your team better manage the most important
areas in their personal lives.

This may include the following things for e.g.

• Conflict management training

• People management training

• Communication skills

• Anger management

• Time management training

• Teamwork training etc

Technical Training:

This type of training has direct effect on the job of the employee. Specific skills are focused and
developed accordingly. The engineering trainings of Airtel are also included with this along with

• Customer Services training

• Sales related training

• Marketing and technology training etc.

All these types of training are done to enhance the employees job skills at the level he is at.

Training programs leads to:

 Leadership
 Influencing
  Creative Problem Solving

Performance Appraisal:
Reviewing performance and taking positive steps to develop employees further is a key function of
management and is a major component in ensuring the success of the company through effective
employee performance.

A review is about ensuring people know what levels of performance are expected of them and then taking
action to ensure they are trained and developed to perform effectively.

Objectives of Performance Appraisals

 To measure the work performance

 To motivate and assist employees in improving their performance
 And achieving there professional goals
 To identify employees with high potentials for advancements
 To identify employees training and development needs
 To provide a solid path for career planning for each individual
Appraisal Policy:

The intent of these appraisals is to review current job performance and responsibilities, set goals and
discuss further opportunities with reference to past performance at Airtel.

Performance Review:

At AIRTEL a review is intended to be an open and frank discussion between an employee and their Team
Leader/Manager. Generally there are two elements: first is the element in which discussion takes place
over the strengths and areas which need to be developed as displayed by the job holder over the past 12
months. The performance is of course judged comparing the performance against the core indicators of
Job. The second element is concerned with discussing the training needs/inputs activities that are
considered to be appropriate to help the jobholder overcome some of development areas discussed in the
review and also those activities that are deemed appropriate to build upon their current strengths.

Appraisal categories

% Of total numbers of
employees which can be
Appraisal category Definition of category rated in this category

1.expert Indicates exceptional 15%

performance

2.very Good Indicate performance that 10%

consistently meets the
requirements of the
position,” very good”
indicates the individual is
on track for advancements

3. Good Indicated performance that 8%

requires improvement (i.e.
meet requirements without
initiative or advancement)

4. Basic Performance to be 5%
improved (hardly meets
 requirements)

Sources of Performance Appraisal:

At AIRTEL the primary sources of performance appraisal are the managers and secondary sources are
employees themselves. Though the peers also give their opinion but it usually does not have any
weightage unless a conflict arises between the manager and the employee.

Feedback:
Workers at AIRTEL are informed of their performance and given the opportunity to express their opinion
over their own level of performance against each competence. This serves the following two main
purposes:

 It enables the reviewer to redefine whether the initial assessment was correct, as circumstances may
exist that the reviewer is unaware of.
 By asking the worker what he sees to be his own strengths and development areas often help to
reduce negative responses and makes planning training needs/inputs activities easier if the person is
able to express for himself the areas in which he feels he can improve.
CAREER PLANNING & DEVELOPMENT:
Airtel faces much competition in the telecom industry so now they are focusing on career
Management of their employees in which they enable the employees to better understand and develop
their career skills and interests and to use these skills and interests most effectively both within the
company and after they leave the firm. Career planning is the deliberate process through which someone
becomes aware of personal skills, interests knowledge, motivation, and other characteristics; acquires
information about other opportunities and choices; identifies career related goals and establishes action
plans to attain specific goals. Career development is the lifelong series of activities (such as workshops)
that contributes to a person career exploration, establishment, and success ad fulfillment.

Airtel gives promotion to their employees on the performance basis. The Airtel HR department
develops the employee’s career development plans in which the HR department predicts the next logical
step for their employees within five years.

Importance of Career planning in today’s competitive world is as important as any other HR function.
Retaining your valuable Human resource today is one of the biggest challenges that organizations are
facing. So, HR needs to come up with new strategies. Career planning and development is one of the
basic tool and strategy organizations are using for retaining their employees. This function actually makes
employees feel that they are important to the organization and Airtel wants them to be at the top in their
careers.

However, at Airtel this function is not fully performed or we should say this function is not performed
satisfactorily. There are some policies on these but those are not recognized that well. One point of policy
is found along with the compensation other with the recruitment. There should have been separate head
for these policies.

As far as the practices are concerned, all the employees were reluctant to talk about this during our
interview. However, what we analyzed is that career development is practiced but not that openly.
Specially, in case if some employee is considering of joining the competitor’s firm. If such is a case then
organization has discipline policies for that even.

Promotion Policies

The new company structure is in five layers, comprising associates, specialists,

managers, directors and chief officers------in that order starting from the bottom and
working towards the top rung of the ladder.

Until approved otherwise, it would be mandatory for the employees to spend the following
maximum period at each level before a promotion to the next level depending upon
availability of a slot:

Associate 3-4 years

Specialist 3-4 years

Manager 2-3 years

Director According to the president decision

Chiefs According to the president decision

However, employees who may not get a chance of promotion due to the non availability of
an existing slot, will be compensated by being “moved over” with in the new salary range
specified by the company

Reward System:

AIRTEL considers its employees not just as a cost but also as a resource in which the
company has invested from which it expects valuable returns. Pay policies and programs
are one of the most important human resource tools for encouraging desired employee
behaviors. The advantage of paying above the market average is the ability to attract and
retain the top talent available, which can translate into highly effective and productive
work force.

The incentive schemes and incentive objective have been clearly communicated to all
individuals and weekly progress report is also communicated to all concerned.

Compensation and benefit plans:

Airtel has a separate department for compensation. That department deals in staffing and compensation
planning. First of all this department has all the information regarding who is being employed and how it
is performing. What so ever promises are made to the employees, they know that. So it’s easy for them to
design compensation plans because they know every employee which is being hired.

Compensation and benefit plans are particularly based on performance. If performance is

up to the standards of Airtel and the employee has good conducts he is rewarded. After performance
evaluation, results are rechecked and matched with the standards. Based on that, proper compensation
plans are designed.
Salary policy

The company will pay salaries of the employees as fallows

o All new employees have to open bank accounts in specified banks prescribed by the company so
that their salary will be credited at the end of each month.
o After opening account with the bank employees should forward his account number to HR.
o Upon termination of services the employee will receive his salary within 15 days up to the time of
date of his last working day.
o Upon resignation the employee will be paid his dues during a maximum period of 15 days from
the date he left the job.
Promotions

Promotions are also reward management technique to motivate employees. In AIRTEL

promotions are based on the merit and seniority (experience) basis. The one who performs
well consistently over time gets reward in the form of promotion.

Bonuses
The employee may receive 1 to 3 month bonus subject to evaluation of accomplished
objectives.
In Airtel the reward system is based on the individual performance and individual employee
performance is judged for the reward. The manager of respective departments recommends a
candidate from his section for the reward purpose to HR.

Reward Categories at Airtel

Intrinsic and Extrinsic rewards include:

 Smart/Quality work
 Exceptional performance in a project
 Targets achievements
 Special assignments
 Medical care
 Life insurance
 Vacations
 Relocation
 Credit advance policy provident policy/advance against provident fund and a capping of gratuity
 Recreation
 Club Policy Travel
 Education assistance policy
  Mobile phone
 Business mobile phone policy
 Official Blackberry Policy
 Life insurance
 Medical entitlement

Health & Safety Policies

The safety of employees is everyone’s responsibility. Accidents, precaution and efficient work go hand
in hand. All levels of employees have a primary responsibility for the safety and well being of all of us.

Therefore, interest in practicing safety prevention must be encouraged by:

a) Setting good examples.

b) Acting upon safety records.
c) Reviewing safety programs.
d) Holding personal interviews or group conferences.
e) Starting activities that will stimulate and maintain employee’s interests.

No phase of operation of administration is of greater importance than accident prevention. It is the policy
of the Company to provide and maintain safe and healthy working conditions and to follow operating
practices that safeguard all employees and result in safe working conditions and efficient operations.
Proper First Aid Kit will be available at all Airtel Offices including remote locations.

There is no need for such measures at Airtel as maximum jobs do not expose you to the health hazards
and are not such that require safety measures. However, there is a tendency of being safe in every human
and that shows when you visit some Airtel officer to meet someone of a high designation level. You need
to fulfill various safety measures.
Employee Relations:

It is the company policy to ensure that the required standards of performance and conduct
are maintained. The disciplinary procedure is intended only as a statement of Company
policy and management guidelines. It does not form part of the contract of employment or
otherwise have contractual effect.

Discipline Procedure:

 Warning may be addressed to the employees verbally and in written through

their immediate supervisor. The warning shall refer to the contraventions
committed by the employee and will serve to remind the employees the he/she
abide by the company rules and regulations in performing his/her work, and
that this contravention should not be repeated in future.
 A written letter may be addressed to the employee describing the contravention
committed. The employee will also be notified that a higher penalty may be
inflicted on him in the contravention is repeated in future. The warning letter
may be registered in the employees personal file .issuance of written warning can
be recommended by the respective supervisor and HOD. It will be issued by the
HR department after approval of VP HR.
 Deduction from the salary will be an amount of employee salary depending on
the type offence and decision taken accordingly.
 The employee may be suspended from performing his or her duties for a period
of time as conveyed in written.
 Unauthorized absence of more then two times in Six month can result in
termination of employment.
  An employee who is absent from the job with out satisfactory explanation is
considered to be an unauthorized unpaid absence.
 Discrimination, intimidation and harassment based on sex, race, religion, age,
color, disability, sexual orientation and cultural background is prohibited at the
workplace.

The Head of Department should maintain direct control of all disciplinary records. A copy of all records
must be placed on the employee's personal file in the Human Resources Department.

All warnings will remain upon the employee's personal file indefinitely, but will normally be disregarded
for disciplinary purposes after the following periods:

 Stage 1 - Verbal warning: 03 months

 Stage 2 - Written warning: 06 months

 Stage 3 - Final written warning: 12 months

 Stage 4 - Dismissal

These time periods may however be extended in appropriate circumstances taking into account the nature
of the offence.

The time period will commence from the date of the letter/memorandum confirming the warning, even
though any specified time for improvement has expired.

Penalties:
Employee’s services may be terminated in following cases

Insubordination
Willful failure to carry out reasonable orders including the performing of job assigned by
supervisor.
Dishonesty
Falsification of any official company records will subject to the termination without prior
notice.
Violation of Safety Rule
Failure is refusal to conform to safety practices or the misuse of safety device.
Violence
Causing a disturbance on company property resulting from fighting.
Profanity or Indecent Conduct
The use of profane language or engaging in immoral conduct.
Intoxication
Coming to work under the influence of drugs or bringing drugs into the facility.
Willful Damage to Property
Careless spoilage, destruction of company property or material.
One Day Absenteeism
Unauthorized absence from work for one day without notifying employer.
Misrepresentation
Deliberate misrepresentation of past history or other important matters.
Accepting Money or Gift
Taking advantage of one’s positions to accept money or gift is against the rules of
company.

Motivation:
As we know AIRTEL is highly aware of how to motivate its employees in the best way. This can be
judged by the enthusiasm and good spirit that people show in performing their jobs. There is a well-
devised system that AIRTEL follows for the purpose of motivation. It includes both financial and non-
financial rewards along with the major Motivators and Dissatisfies.

The company recognizes the importance of making people drive towards their goals and the basic step
towards this is made through recognizing the value of importance that the company gives to its
employees. AIRTEL has a set of financial rewards, medical, dental, vision and life insurance, retirement
plan, educational refund assistance, paid vacation days, family and work life balance benefits and profit
sharing plan, Annual bonus opportunities, company cars etc. other ways in which employees are
motivated are:

 Employees are safe in knowing that they will be rewarded for any exceptional work. This reward is
not only monetary. It is accompanied by the employee being given recognition and greater
empowerment.
 Employees are given a very beautiful and healthy work environment. Special attention is given to
make the physical environment most productive. This is why AIRTEL offices are considered to be
the most well decorated and organized.
 As we know AIRTEL has a desire to promote the high achievers from with in the company. Positions
are given on merit and are transparent and fair in nature. There is no special treatment. Therefore each
employee knows that he can aim for the top and actually get there. This has proved to be a great
source of motivation for the employees of AIRTEL.

Motivational factors:
Airtel is a leading telecom company and all the employees working there feel pride in affiliating them
with the organization. It’s the biggest intangible motivational factor. Affiliating with organization,
employees are self motivated to work and loyalty comes from within. However they have other factors
too. They believe in praising the good work done by employees and reward them on that. Reward may be
tangible or intangible. They also arrange parties in which star performers are highlighted. Also they have
informal meetings after performance evaluation and supervisors, subordinates, colleagues talk about there
success and are motivated through intrinsic factors. Delegation of authority and empowerment re the tools
which they use to motivate employees and that is how they keep up the good work.

SWOT Analysis:
Strengths:
1. AIRTEL has the latest employee training and development approaches. Therefore it can adapt to
all sorts of change and bring immediate improvement in work practices whenever the need arises.
2. AIRTEL hires only the most highly qualified and exceptionally intelligent and energetic people.
This result in lesser HR problems as people are willing to change, take constructive criticism and
focus on personal and professional development by focusing solely on achieving their work.
3. AIRTEL believes in making people realize their full potential and capabilities which is why jobs
are designed to be challenging and goals are made to be achievable yet competitive. This results
in a high level of motivation and job satisfaction for the employees and automatically promotes a
healthy work environment.
4. The company has a very well balanced and realistic incentive program. It also focuses on giving
additional benefits to its employees apart from the basic remuneration. This results in employees
giving their “Heart and Soul” in working for their employer.
5. The HR practices of AIRTEL greatly enhance its image as a company that wants to contribute
towards the society in every possible way. As the main focus is on developing better people not
just better employees.
There may be various other strengths of the HR practices and management system of AIRTEL, only
the most important have been discussed above.
 Weaknesses:
1. AIRTEL has a trend of maintaining long working relations with employees and sticking with the
same people as long as it is productive. Most of these people are promoted from with in the
company to form the middle and upper management. This results in loss of creativity that can be
recognized by external recruitment for these core managerial positions.
2. The employees are supposed to work at late night without being paid additionally. This creates
mental tension.
3. CV’s are not properly entertained
4. Certain non financial rewards such as “employee of the year” which is used as motivation tool are
not properly communicated to the employees regarding their importance.
5. The most common complaint that is heard by the employees is the biasness of immediate bosses.
That creates a sense of concern with in the employees.

Opportunities:
1. The company can discover great potential through the future graduates as every generation is
being taught in more effective manner that leads to better growth. Being a leading company in the
employment rankings of India AIRTEL can recruit the “cream of graduates” every year and
utilize their improved knowledge and abilities.
2. There is an opportunity to create the best image of the company in the mind of customers by
adding the value added services.
3. With the expansion in the company business in India, the HR department can be expended in
order to manage diversity of workforce.

Threats:
1. Due to entering of new companies in cellular industry the competition has been enhanced.
Like other areas HR departments is facing the threat of employees switching from Airtel to
other companies.
2. The skilled and qualified workers are being attracted by the other cellular phone &
multinational companies.

CONCLUSION:
To conclude Airtel has a strong HR system. That is the reason we didn’t found much
discrepancies in what management says, what policies state and what employees say. 90
% of the times they were same. There are some minor discrepancies but they are
adjustable with little effort.

Recommendations:
To establish core competence and to bring competitiveness,

Airtel should implement numerous effective plans to improve the performance of its various
departments. Supervisors must manage employee performance well in order for Airtel to
accomplish its mission and achieve its goals.

Following are some recommendations for Airtel, which we

Personally feel can be useful for the organization, its employees and the customers.

Effective Performance Management

Performance management is one of the most important parts of a Supervisor’s or team leader’s
job. Developing skills in performance Management is wise investments that will help Airtel
achieve its Goals.

Managing employee performance includes:

 Planning work and setting expectations

 Monitoring and measuring performance
 Developing the capacity to perform
 Periodically rating performance in a summary fashion
 Recognizing and rewarding good performance

Practicing good performance management requires proficiency in certain competencies.

Competencies are observable, measurable Patterns of skills, knowledge, abilities, behaviors and
other Characteristics that an individual needs to perform work roles or Occupational functions
successfully. Performance management Competencies that all supervisors (and team leaders) at
Airtel Should develop and demonstrate include:

Communication

Establishing and maintaining effective communications with each Employee not only requires

good oral and written communications Skills, but it also includes the ability to establish good

working Relationships. To communicate effectively with employees, Supervisors must establish

an environment that promotes an open Door atmosphere, the sharing of ideas, and employee

involvement in decision making processes.

Setting Goals

Setting long and short-term goals with employees gives focus to Employee efforts. When goal
setting is done correctly, employees strive to accomplish those goals and feel confident in
achieving them. When goal setting is done poorly,

work does not progress as desired. Knowing how to set goals effectively is an important part of
Performance management. To do this well, supervisors need to be able to clarify expectations and
to set realistic standards and targets.

Measuring Employee Performance

Credible measures of performance that employees understand and accept are critical for achieving
high level performance. Measuring employee accomplishments, using both qualitative and
quantitative measures, provides the information that supervisors and employees need in order to
monitor performance.

Giving Feed Back

Feedback should inform, enlighten, and suggest improvements to employees regarding their

performance. Supervisors should describe specific work related behavior or results they observe

as close to the event as possible.

Coaching & Developing

Using their coaching skills, supervisors evaluate and address the developmental needs of their
employees and help them select diverse experiences to gain necessary skills. Supervisors and
employees create development plans that might include training, new assignment, job
enrichment, self study or work details.
 BIBLIOGRAPHY

BOOKS
Marketing Management by Philip Kotler 9th Edition

Principal & Practice of Management by L.M. Prasad, 4th Edition.

REFRENCES
AIRTEL’s reports
Books & magazine on mobile communication

WEBSITES & SEARCH ENGINE

www.airtelworld.com
www.bhartiteleventures.com

www.researchandmarket.com

www.info-shop.com

www.smartmobs.com

www.yahoosearch.com