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Presented by: Prajisha Pillai

Gaurav Puri
Kanwar Sharma
Mayank Bajaj
Pankaj Manshani
Anish Sidi
 ]
]verview of LG

 
 

The company was originally established in 1958 as Gold
Star, producing radios, TVs, refrigerators, washing
machines, and air conditioners. The LG Group was a
merger of two Korean companies, Lucky and Gold Star,
from which the abbreviation of LG was derived. The
current "Life's Good" slogan is a acronym. Before the
corporate name change to LG, household products were
sold under the brand name of Lucky, while electronic
products were sold under the brand name of Gold Star.
In January 2009 LG was able to buy the domain name,
LG.com, placing it among the companies who own their
two letter brand's domain name.
° 

LG͛s vision is to deliver innovative digital products and

services that make our customers͛ lives better and easierͶ
easierͶ
happier, evenͶ
evenͶthrough increased functionality and fun.
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LG͛s brand identity focuses on self-
self-expression and a
promise of satisfaction to its customers.
 Ô 


Gstablished In : Jan 1997
Managing Director : Mr. Moon B. Shin
Corporate Office : Plot no51, Udyog Vihar, Surajpur Kasna Road,
Greater Noida (UP)
Corporate Website : http://www.lg.com
Number of Gmployees: 3000+

Source: company website

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Plasma Display Panels, LCD TVs, LGD LCD TVs, Colour TVs, Audios, Home Theatre
System, DVD Recorder/Player, BluRay Players
 



Refrigerators, Washing Machines, Microwave Ovens, Vacuum Cleaners, Air
Purifiers

Split AC, Window AC, Commercial AC͛s
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LCD monitors, CRT monitors, Network Monitors, Graphic Monitor, Optical
Storage Devices, LGD Projectors, NAS (Network attached Storage) and Digital
signage


Smart Phones, Color Screen GSM Handsets, Camera Phones, Touch Screen
Phones, 3G Phones, Multimedia Phones, Dual SIM Phones, CDMA Phones
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Ôrom its early beginnings LG Computers has prided
itself with providing high quality services and
outstanding customer support to both home and
business users alike

The computers of LG are in this category as there

are many competitors in the market with low prices,
attractive features, new tech. eg could be like dell.
Which has the biggest market share in the country.
  
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t eir str g relative arket s are(+) c s e
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appr xi ately ets t.
 


 


 

LG aimed to increase its global
market share in LCD TVs to 15 percent
this year from 11 percent last year by
boosting unit sales by 54 percent.
LG Display expects to spend between
4.5 trillion won ($3.90 billion) and 5
trillion won this year.
confirmed its 2010 sales target for
liquid crystal display (LCD) TVs at 25
million units
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Profits and cash generation should be high.
Because of the low growth, investment which are
needed should be low.
Cash cows are often the stars of yesterday, they
are the foundation of yesterday.



 
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¢n its fiscal second quarter, LG re orted
handset sales were down 30.8% y- y-o-y, for a
120 billion (won) loss, and it re orted an
overall net rofit decline of 33% in the
quarter com ared with last year.
¢t͛s because of the stiff com etition from
Samsung.
Because of the struggling market share LG͛s
mobile division CE] Narm Yong has resigned
from his ost after serving 3 years.
And during this eriod LG mobile share fell
30%.
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