Content The content is The content is The content is The content lacks

written clearly written with a vague in a clear point of

and concisely logical conveying a view and logical
with a logical progression of point of view sequence of
progression of ideas and and does not information.
ideas and supporting create a strong
supporting information. sense of
information. purpose.

Text The fonts are Sometimes the Overall The text is

Elements easy-to-read and fonts are easy-to- readability is extremely
point size varies read, but in a few difficult with difficult to read
appropriately for places the use of lengthy with long blocks
headings and fonts, italics, paragraphs, too of text and small
text. bold, long many different point size of
paragraphs, color fonts, dark or fonts,
The background or busy busy inappropriate
and colors background background, contrasting
enhance the detracts and does overuse of bold colors, poor use
readability of not enhance or lack of of headings,
text. readability. appropriate subheadings,
indentations of indentations, or
text. bold formatting.
Matters of The text is The text is clearly Spelling, Errors in spelling,
Correctness written with no written with little punctuation, and capitalization,
errors in or no editing grammar errors punctuation,
grammar, required for distract or usage and
capitalization, grammar, impair grammar
punctuation, and punctuation, and readability. repeatedly
spelling. spelling. distract the reader
(3 or 4 errors) and major editing
(1-2 errors) and revision is
required.

(more than 5
errors)