GCSE Media

Production Coursework
Audience Research
 Know Your Audience

• Demographically :-

Gender
Age
Income
Hobbies/Interests
Use your Audience
Expectations of genre.
Expectations of form.
What would encourage them?
What would interest them?
Ideas for the film/trailer?
 Question?

• Use a variety of questions:-

• Quantitative
• Closed questions.
• Yes/No responses
• Offer options
• Easy to collate
• Numerical statistics.
 Quantitative
• Closed questions.
• Yes/No responses
• Offer options
• Easy to collate
• Numerical statistics.
 Qualitative
• Open questions
• Peoples opinions/ideas
• Deeper understanding
• Difficult to collate
 Audience Questionnaire

• A minimum of 15 questions.
• Each member of the group takes 5 copies of
the qu