Ayrshire Seo Company

Search
Engine
Optimisation

More Leads
And More
Business
 Ayrshire Seo Company

 Fact 1; “85% – 96% of all local customers research a

business online before contacting or buying from them.”
 Fact 2; “Print Circulation is down 7 million in the last 25

years, while in the last 5 years online news publication is

up 30 million.”
 Fact 3; “In 2010 traditional media advertising is down by

the following numbers: Newspaper: 18.7% , Television:

10.1% , Radio: 11.7% and Magazine: 14.8%.”
 However, online advertising is up by 9.2% and mobile

advertising by 18.1%.
Ayrshire Seo Company

Advantages of Online Advertising v Offline Advertising

All online advertising is trackable and targeted – you know if it

is effective or not. Whereas with offline ads, the advertising
generally is broadly targeted, not trackable, and more expensive!

Facebook, LinkedIn, Twitter, and Myspace – in that order, have

been found to be very effective marketing tools by businesses this
year. In fact Dell released figures stating that they have made an
extra $3 Million since 2007 just from twitter posts.
Ayrshire Seo Company

Advantage of having an SEO Optimised Website

According to Outsell’s online marketing study, of current

marketing tools, websites generate the highest ROI (Return on
Investment) followed by conferences and exhibitions.

Cross-media marketing efforts (e.g. combining offline and online

advertising) have been found to be the most effective. 78% of
businesses combine two or three marketing methods to
maximise effectiveness.
Ayrshire Seo Company

Overview of our services for Local Businesses

Internet Marketing Consultation
  Internet Marketing Strategy consultation
 Ongoing Web Design consultation
 
Market Identification Research  
 Keyword research
 Competition research
 Opportunity Analysis and Reporting

Copywriting
 Website copy
 Sales pages
 Squeeze pages
 Email marketing copy
 Press releases
 Articles
Ayrshire Seo Company

Overview of our services for Local Businesses (Cont)

Web Design and Development

 Website consultation
 Website creation
 Sales page design
 Lead Capture page design
 Lead capture implementation on existing pages
 E-commerce site development

Design and Print Media

 Logo design
 Business Card design
 Corporate Identity Kit
 Flyers and Brochures
 Book and Ebook Covers
 Postcards

Customised Internet Marketing Strategy

 We can take any of the aforementioned services and combine them into a customised strategy to fit the needs of your business.
Ayrshire Seo Company

In Conclusion

Truth is in the 21st Century as the owner of any type of business whether it be a
small, medium or large business you need a strong web presence to survive. Print
is all but dead and ineffective as well as being way too expensive for small and
medium sized businesses these days.

The old traditional method of advertising in the Yellow Pages is way overrated,
and who even picks up a Yellow Pages to search for businesses anymore? Almost
all local or national business searches by the majority of consumers start with a
search on Google, Bing or Yahoo. And if your business is not on the first page of
these search engines for the key phrases your target audience is searching for,
then your business might as well not exist because in the search results you don’t.
 Ayrshire Seo Company
A Working Example
Scenario: You are the owner of a restaurant that has special discount nights and special recipe
nights throughout the year. Question is how to promote these special events to your customers
effectively and grab the attention of prospective new customers.

Existing thinking is you would post flyers around your restaurant in the hope that your customers
would make note of the dates and book a table and then remember to turn up on the night. To
attract new customers you would probably advertise in the local press and local radio.

A more cost effective and friendlier way would be to use your Website integrated with Online
Social Media like Facebook and Twitter. Get your customers to “LIKE” your Facebook Fanpage
via your website or join your Twitter Feed then when you run a special event just post notice of the
event to Facebook and Twitter and your customers will instantly receive notifications on their PC,
Laptop or their Mobile Smartphones. Simply offer your customers an incentive of a one off
discount if they join your Twitter Feed or “LIKE” your Facebook Fanpage. Same with prospective
new customers you will be able to prospect them via your SEO optimised website via another
incentivised offer of a one off discount to firstly get them to come to your restaurant in the first
place and then to get them on one of your two social media feeds. As the meerkat would say
“Simples”.
Ayrshire Seo Company

The last example could easily be modified and

expanded upon for almost any business, retail, beauty
spas, lawyers, dentists, insurance, real estate, etc, the
list goes on and on.
With a little imagination coupled with good business
sense you can have your customers avidly watching
out for your next Tweet or Facebook update…
Ayrshire Seo Company

Discover what Ayrshire Seo Company can do for your business by contacting
us via the website, email, snail mail or telephone for a FREE, no obligation
Internet Marketing Consultation where we can discuss the right strategy to put
your business on the map in your local area, custom designed to build your
business and increase your profitability through proven online marketing plans
designed for your own specific business needs.

The consultation process will normally last around an hour, you can expect that
we will have done some market research prior to the meeting looking at your
competitors, keyword research and general wants and needs of your customer.

From this information we can suggest the services that we can provide tailored
to maximising you ROI for using our services to dominate your competitors.
Ayrshire Seo Company

Contact Details For a FREE CONSULTATION:

Consultant: Steven Jackson

Website: www.AyrshireSeoCompany.co.uk
Email: sales@ayrshireseocompany.co.uk
Address: Ayrshire Seo Company, 5 Campsie Avenue, Irvine,
Ayrshire, KA11 1JF.
Telephone: 01294-221975
Mobile: 0740-312-4434