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Rainer Zinow

Senior Vice President, OnDemand Strategy

Rainer Zinow is senior vice president in charge of determining the strategy for on-demand
solutions including SAP® Business ByDesign™ and the Line of Business OnDemand solutions at
SAP. In his role Zinow is responsible for driving strategic business planning in close alignment
with the corporate strategy group, solution management, solution marketing and the field.

Prior to this role, he oversaw the portfolio of the three SAP SME solutions: SAP® Business All-in-
One, SAP Business ByDesign, and SAP® Business One.

In 1991, Zinow joined SAP as a member of the SAP® R/3® coordination group developing data
migration tools from SAP® R/2® to SAP R/3. From 1992 until 1996, he was responsible for
establishing the SAP and IBM competence center and for managing the relationship between
both companies. Parallel to that, he served as executive assistant to then SAP CEO Dietmar
Hopp. From 1996 until 1999, he was in charge of SAP’s education line of business. In 2000,
Zinow rejoined SAP’s development organization as product manager within the CRM
organization. In 2004, he joined SAP’s new strategic initiative for small and midsize enterprises
known today as SAP Business ByDesign. Until 2008, he had responsibility for the newly
developed knowledge transfer concept.

Zinow started his professional career in 1987 with a small software company working as a
system analyst and software developer.

Rainer Zinow holds an MBA from the University of Mannheim in Germany. In addition to that,
Zinow completed postgraduate studies at the Européen d'Administration des Affaires (INSEAD)
in Fontainebleau, France, and at the International Institute for Management Development in
Lausanne, Switzerland.