PRINCIPLE OF MARKETING

ASSIGNMENT 2

(DUE DATE 11 FEBRUARY 2011)

NAME : NAUFAL MUSADDIQ BIN HAJI GHAZALI

STUDENT ID : 01-201007-00489

CLASS CODE : D 0284

LECTURER : MOHD SHAHBANI MOHAMMAD

ASSIGNMENT NO : 2
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Promotion

Age : 18 and above

Gender : Male and Female

Family life cycle : Single, Married, Unmarried couple and Older

Religion : Muslim, Hindu, Buddha and Kristian

Benefits : Fast service, Eccomodation

Income : 800 and above

Age : 12 and above

Gender : Male and Female

Family life cycle : Single, Student and Married

Religion : Muslim, Hindu, Buddha and Kristian

Benefits : Super saver maxis to maxis RM3 got 60 minutes

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CLASSIC

Age : 12 and above

Gender : Male and Female

Family life cycle : Young, Single and Married

Income : 800 and above

Occupation : Clerical, Students, Technical, and Managers

Race : Asian, Hispanic, Black and White

Generation : Baby boomer, Generation X and Millennial