Core Competency & Competitive Advantage Unit Ill Anjali SinghResources Inputs into a firm’s value creation process Tangible or intangible Resources can be firm specific or otherwise Capabilities — Capacity to deploy the resources with a firm — Capability is a function of — Firm’s resources , application and organization — Internal systems and processes — Firm specific skill setCore Competency Distinctive Capability that provides a firm with a sustainable source of competitive advantage It should allow a firm to perform an activity in a superior manner compared to others Perform an activity that the firm cannot duplicate Core competence develop over a period of time