CASE STUDY

BRIEF.......
 Cement industry (Gujarat Ambuja Cement Ltd currently Ambuja
Cement Ltd )
 Price –main differentiator traditionally
 GACL –first cement company to differentiate on the basis of speed of delivery
and operational excellence
 How can Market leadership and Cost leadership can be achieved using logistics?
 Importance of enhancing brand value.
 Information is key to success- fusion of IT with Logistics.
 Use of sophisticated tools (EDE, MRP,etc) to ensure timely and accurate
processing of orders
 Use of internet for ordering raw materials
 Use of multi modal transportation system(MMTS)
 Use of internet for communication with warehouse
 SIPOC MODEL
BUSINESS SIPOC TECHNICAL SIPOC
S- Coal mines, limestone S- Bag suppliers, Machine and tools
mines, gypsum and iron ore providers, advertisement co’s,
suppliers. network service providers.

I- Gypsum, limestone. coal, iron ore I- Packaging material, machines and

tools, computer network

P- Conversion of raw material into P- Packaging , warehousing,

cement. transportation, documentation,
marketing, ads, IT-processes.

O- Cement O- Cement

C- Construction co’s, contractors, C- Construction co’s, contractors,

builders, individuals builders, individuals
RAW MATERIAL
SUPPLIER

SUPPLY CHAIN
MANAGEMENT

CONSTANT Success- fusion of IT with

INNOVATING Logistics.
PROCESS

DISTRIBUTION
MANAGEMENT

CUSTOMER