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  • Brand Feed Innovation 2010

    Enviado por

    loaz
    38 visualizações49 páginas
    Inspiring innovation the future of RTDs innovation programme for bringing new premix drinks to market. Spider charts Ideation workshop Big ideas Personalisation - Random is the new order. 8 Principles of Innovation curiosity play intuition collaboration diversity failure courage.

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    Inspiring innovation the future of RTDs innovation programme for bringing new premix drinks to market. Spider charts Ideation workshop Big ideas Personalisation - Random is the new order. 8 Principles of Innovation curiosity play intuition collaboration diversity failure courage.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    38 visualizações49 páginas

    Brand Feed Innovation 2010

    Enviado por

    loaz
    Inspiring innovation the future of RTDs innovation programme for bringing new premix drinks to market. Spider charts Ideation workshop Big ideas Personalisation - Random is the new order. 8 Principles of Innovation curiosity play intuition collaboration diversity failure courage.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 49

    Inspiring innovation

    The future of RTDs


    Innovation programme for bringing new premix drinks to market

    Spider charts

    Innova&ons

    Innova&ons

    Innova&ons

    Innova&ons

    Innova&ons

    Ideation workshop

    Big ideas
    Personalisation Random is the new order Personalisation Custom built Premiumisation Cool luxury Premiumisation New connoisseur

    Ideation
    Territory and concept development

    The 8 Principles of Innovation

    Curiosity

    Play

    Intuition

    Collaboration

    Diversity

    Failure

    Courage

    Momentum

    Momentum

    Momentum

    Momentum

    Momentum

    Momentum

    Momentum

    Momentum

    Momentum

    Keep your head in the clouds and your feet on the ground.

    Question & answer session

    Thank you
    Mike Staniford Executive Creative Director mike.staniford@landor.com www.landor.com/brandfeed

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