HISTORY & INTRODUCTION STAGE

Orginatedin swizz in1872,whenjuliusmaggitook over his fathers mill. Swiss Public Welfare Society asked JuliusMaggito create a vegetable food product thatwould be quick toprepare and easy to digest. mergedwithin1947,latermaggiintrodu ced in indiain 1980

GROWTH STAGE
During1990s salesofmaggideclined,duetotop raman. To improve sales, in 1997 NIL introduce magginoodles. Maintainleadership..

MARKET PENETRATION
Promotional campaigns in school. Advertisement strategiesfocusingonkids. New product innovation according to theneedofconsumers-vegatta. Availability in diff.packages-50,100 gms

MATURITY STAGE
In 2003-knoor annapurna.

At Rs 5 ,two chicken & two vegetarian.

Declining sales growth.

Saturated markets.

Extending product line .

Stylistic product changes

COMPARING PRICES
Reduced the cost of 2min noodles.

Noodles(masala)-20;

Veg.atta-25;

Curry-20;

Soup-10;

MARKET SHARE
In 2005 Maggibrand worth was 3.7 billionfrom1.7 billion market worthin2003.

MaggiNoodle is Market leader with around80% market share in Noodles/Pasta .

MaggiSauce is market leaderwith almost 37%of market share in 2005 in1.8 billionmarketof India.

COMPETITORS
Maggiiscompeting with

Heinz Sauces andKetchup,KnoorSoups,KissinSau cesandKetchup,TopRamen,Sunfe astPastaincorresponding categories of productsandvariants .