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Submitted By : Animesh Bose Vipul Singh Rajput Kousik Ghosh Abhishek Das Animesh Kotal Gyana ranjan Sahoo

Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship.

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Customer Strategy Customer Analysis Customer Segmentation Customer Relationship Marketing Customer Surveys Retention Strategies Customer Experience Management

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1. Keep your Current Customer DataBase. 2. Maintain Customer Information. 3. Build Sales Through Referrals. 4. Become a Consultant/Adviser. 5. Improve Communication. 6. Become a Leader in the Industry. 7. Create a Positive Work Environment.

Keeping in mind the pace at which technology is changing today, any company which is a step ahead of others because of some web product or service will not be able to hold on to that advantage for long. The key to stability in today's dynamic marketplace is forging long-term relationships with the customers.

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