FkOJEIO

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DCS
CCNCCFFENIES

Conceitos
Principais
Concorrentes
"A" "B" "C" "D" "E" "F" "G"
Produtos

Diferenciais com a
concorrncia
5 4 4 5 5 5 4
Marca 5 5 4 5 5 5 5
Embalagem 4 4 4 4 5 5 4
Variedade de
mercadorias
5 3 3 4 5 5 5
Qualidade 4 4 4 4 4 5 4
Preo

Financiamentos 3 3 3 3 4 4 3
Condies de
Pagamento
5 3 3 4 4 4 3
Nmero de Prestaes 3 3 3 3 3 3 3
Descontos 3 4 4 4 4 4 3
Promoo
Propaganda 2 2 2 2 3 3 2
Publicidade 2 2 2 2 3 3 2
Promoes 4 3 2 3 3 4 2
Praa
Lojas 5 4 3 5 4 4 4
Armazenamento 5 5 4 5 4 3 4
Distribuio/
Localizao
4 4 4 5 4 4 4
Estacionamento 5 4 4 4 3 3 3

Total 64 55 53 62 63 64 55
Mdia 4 3 3 4 4 4 3
6
Excelente
5
Muito
Bom
4
Bom
3
Regular
2
Ruim
1
Muito
Ruim

3. MlSS/C E VlS/C D/ EMFFES/
MI$$O DA EMFkE$A
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VI$O DA EMFkE$A
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cue cIenccm c :uc
cife(enIe:
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3. MlSS/C E VlS/C D/ EMFFES/
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Iccc c (ecicc cc munic|pic ce Jc(ccuc
cc Su|.
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pc( ccu:c cc: muccncc: ce fcIc(e: cue
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cc: ccnI(c|e:.
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.. FCI/IlVlD/DE DCS ESICCUES
C Gi(c ce e:Iccue muiIc impc(IcnIe pc(c c
cvc|icccc cc mcIe(ic|. pci: cI(cv: ce|e pcce-:e
cc|cu|c( c: e:Iccue: m|nimc e mcximc. c|m
ci::c. um incicccc( pc(c mc:I(c( ccmc cncc
:eu cinhei(c. :e e|e cncc :e mcvimenIcncc
Lc:IcnIe cu pcucc. cucnIc mci: ci(c um mcIe(ic|
Iive( mci: vcnIcjc:c pc(c c emp(e:c e|e :e(c.
pci: mcIe(ici: pc(ccc: (ep(e:enIcm cinhei(c
pc(ccc.
..7 MICDCS E CCNIFCLE DE ESICCUES
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cemcncc. civicincc-c: em c|c::e: ce mcic(. mcic e
menc( nece::iccce. De:Ic fc(mc :uc cc(ccIe(|:Iicc ce
cp|iccccc ccn:i:Ie nc c|c::ificcccc cc: p(ccuIc: ccnfc(me
:uc |uc(cIiviccce e cemcncc. civicincc-c: em c|c::e: ce
mcic(. mcic e menc( nece::iccce.
7. M/FKEIlNG
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LAYObI E EXFO$IO DO$
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8. GESI/C DE FESSC/S/FL/NC DE FH
C(ccncc(cmc


ADMNSTRADOR
VENDEDOR
NTERNO E
EXTERNO

MOTORSTA

OPERADOR DE
ESTOQUE
8.3 FL/NC
DE
C/FGCS
LANC DL CAkGC5 L 5ALkIC5
CA8CC nlvLL Su8nlvLL
AuMlnlS18AuC8
!unlC8
!1 !2 !3
8$ 130000 8$ 139000 8$ 168340
LLnC
1 2 3
8$ 178632 8$ 189372 8$ 200734
SLnlC8
S1 S2 S3
8$ 212778 8$ 223343 8$ 239077
vLnuLuC8 ln1L8nC
!unlC8
!1 !2 !3
8$ 70000 8$ 74200 8$ 78632
LLnC
1 2 3
8$ 83371 8$ 88373 8$ 93676
SLnlC8
S1 S2 S3
8$ 99296 8$ 103234 8$ 111369
vLnuLuC8 Lx1L8nC
!unlC8
!1 !2 !3
8$ 70000 8$ 74200 8$ 78632
LLnC
1 2 3
8$ 83371 8$ 88373 8$ 93676
SLnlC8
S1 S2 S3
8$ 99296 8$ 103234 8$ 111369
MC1C8lS1A
!unlC8
!1 !2 !3
8$ 80000 8$ 84800 8$ 89888
LLnC
1 2 3
8$ 93281 8$ 100998 8$ 107038
SLnlC8
S1 S2 S3
8$ 113482 8$ 120290 8$ 127308
CL8AuC8 uL LS1CCuL
!unlC8
!1 !2 !3
8$ 70000 8$ 74200 8$ 78632
LLnC
1 2 3
8$ 83371 8$ 88373 8$ 93676
SLnlC8
S1 S2 S3
8$ 99296 8$ 103234 8$ 111369
ZLLAuC8A
!unlC8
!1 !2 !3
8$ 63000 8$ 66780 8$ 70787
LLnC
1 2 3
8$ 73034 8$ 79336 8$ 84308
SLnlC8
S1 S2 S3
8$ 89367 8$ 94729 8$ 100412

8.4 FL/NC DE lNCENIlVCS
/ Mcu(c /c(cpecuc(ic pc::ui p|cnc ce
incenIivc: pc(c c: vencecc(e: cue (eceLem
:c|c(ic fixc men:c| e cincc ccnhcm ccmi::cc
:cL(e c: vencc: (ec|izccc: cue :cc pccc:
men:c|menIe nc me:mc cic cc pcccmenIc cc:
:c|c(ic:.
C vencecc( inIe(nc (eceLe 37 ce ccmi::cc
:cL(e c: vencc: cc: p(ccuIc: e c vencecc(
exIe(nc (eceLe 57 ce ccmi::cc :cL(e c: vencc:
ncc Iencc cue pccc( ce:pe:c: ccm ce:cc:Ie
ce cuIcmcve| cue c emp(e:c fc(nece e c
ccmLu:I|ve| IcmLm :encc pc( ccnIc cc
emp(e:c.
8.5 IFElN/MENICS
/ emp(e:c cfe(ece I(eincmenIc: ce ccc(cc ccm
c cc(cc cue c funcicnc(ic ce:empenhccc pe|c
funcicnc(ic. c: vencecc(e: exIe(nc: (eceLem
I(eincmenIc: :cL(e cIencimenIc cc c|ienIe e
I(eincmenIc: Icnicc: :cL(e c: p(ccuIc: cue c
emp(e:c cfe(ece cc me(cccc ccmc ccuLc:.
vccinc: e (ccce:.
Fc(c c cpe(ccc( ce e:Iccue c emp(e:c
cfe(ece(c I(eincmenIc: :cL(e c(mczenccem ce
p(ccuIc: pc(c pcce( cIimizc( c: e:pccc: nc
e:Iccue ce p(ccuIc:.
. GESI/C FlN/NCElF/
DESCRO DO NVESTMENTO VALOR TOTAL
(R$)
NVESTMENTO FXO 51.050,00
01 - Equipamentos 6.390,00
02 - Mveis/Utenslios 11.660,00
03 - Veculo 33.000,00
04 - Mveis/Utenslios 11.660,00
NVESTMENTOS PR OPERACONAS 16.250,00
NVESTMENTOS FNANCEROS 30.097,84
97.397,84
PAGAMENTO EQUIPAMENTOS E VECULO
VALOR TOTAL R$ 33.000,00 R$ 64.397,84
Quatidade de parcelas 48 24
Valor da parcela R$ 687,50 2683,243208
Taxa de juros mensal 0,99% 2,50%
Valor do Juro R$ 6,81 R$ 67,08
Parcela mensal R$ 694,31 R$ 2.750,32
Parcela trimestral R$ 2.082,92 R$ 8.250,97
Total da parcela mensal R$ 3.444,63
Total da parcela trimestral R$ 10.333,89
LSTA DE PREOS
Cdigo do Descrio do
Faixa de preo
Unidade de
Cond de
pagamento
Item Item ou famlia
Medida
1 Sementes
R$ 2,00 a R$ 10,00
KG a vista
2 Semente Grama
R$ 90,00 a R$ 250,00
KG a vista
3 Adubo organico
R$ 80,00 a R$ 130,00
SC a vista
4 Adubo quimico
R$ 40,00 a 80,00
SC a vista
5 Rao animal
R$ 2,70 a R$ 12,00
KG a vista
6 Vacinas
R$ 15,00 a R$ 35,00
Frasco a vista
7 Vitaminas
R$ 20,00 a 150,00
Frasco a vista
8 Sais minerais
R$ 10,00 a R$ 50,00
Frasco a vista
9 Fungicidas e inseticidas
R$ 150,00 a R$ 300,00
1L a 5L a vista
10 Herbicidas
R$ 12,00 a R$ 20,00
1L a 5L a vista
11
Arames R$ 200,00 a R$ 300,00
1000M a vista
12 Produtos diversos
R$ 1,00 a R$ 100,00
PC a vista
1,5 - FLUXO DE CAXA
1 Ano
DESCRO
1trimente 2trimestre 3trimestre 4trimestre TotaI Ano
RECETAS
113.233,78 121.756,75 128.165,00 128.165,00 491.320,53
DESPESAS
114.086,42 120.567,58 124.420,86 123.549,34 482.624,21
SALDO
(852,64) 1.189,17 3.744,14 4.615,66 8.696,32
PERCENTUAL -0,75% 0,98% 2,92% 3,60% 1,77%
2 Ano
DESCRO
1trimente 2trimestre 3trimestre 4trimestre TotaI Ano
RECETAS
118.895,47 125.466,45 132.251,60 132.251,60 508.865,12
DESPESAS
119.102,49 123.803,13 127.883,04 127.883,04 498.671,69
SALDO
(207,03) 1.663,33 4.368,56 4.368,56 10.193,43
PERCENTUAL -0,17% 1,33% 3,30% 3,30% 2,00%
3 Ano
DESCRO
1trimente 2trimestre 3trimestre 4trimestre TotaI Ano
RECETAS
125.064,41 132.994,44 140.186,70 140.186,70 538.432,24
DESPESAS
116.266,19 122.558,45 126.883,16 126.883,16 492.590,95
SALDO
8.798,23 10.435,99 13.303,54 13.303,54 45.841,29
PERCENTUAL 7,03% 7,85% 9,49% 9,49% 8,51%
TOTAL GERAL 7.738,56 13.288,48 21.416,24 22.287,76 64.731,04
ANALISE DO INVESTIMENTO
Anos Fluxo de Caixa Fluxo de Caixa Descontado
TAXA DE ATRATVDADE 12%
0
-97.397,84 -97.397,84
1
8696,32
7.764,57
2 10193,43
8.126,14
3
45841,29
32.628,92
4* 45841,29
29.132,97
5*
45841,29
26.011,58
TotaI 59.015,78 103.664,18
INICIAL -97.397,84
VPL R$ 6.266,34
TIR
13,99%
* Simulao considerando que o fluxo de caixa mantenha-se constante a partir
do quarto ano.
PAYBACK
Anos Fluxo de Caixa Saldo
0
-97.397,84
-97.397,84
1
8696,32 -88701,52
2 10193,43 -78508,09
3
45841,29 -32666,80
4 45841,29 13174,49
5
45841,29 59015,78
TotaI 59.015,78
PAYBACK
3 ANOS
-8,55 MESES
11. CCNSlDEF/CCES FlN/lS
/ cnc|i:e fincncei(c cc p(cjeIc cemcn:I(c cue c me:mc e
vicve|. pc(cue c VFL e mcic( cc cue ze(c. ccn:ice(cncc umc
Icxc ce cI(cIiviccce ce 17. c IlF IcmLm cemcn:I(c cue c
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F/Y8/CK. cue e ce cpenc: 3 cnc: e me:e:.
Fcce-:e cI(cv: ce um Lcm p|cnejcmenIc. c mci:
impc(IcnIe. ccm umc cnc|i:e (ec|i:Ic. ccn:I(ui( emp(e:c: ce
:uce::c me:mc em Iempc: ce cif|cei:. Fc(c i::c. c fuIu(c
emp(eencecc( ceve ccmp(eence( c: (ec(c: cc jccc cnIe:
ce jccc( e :e ccnvence(. c pc(Ii( ce cccc: ccnc(eIc:. cue hc
umc pc::iLi|iccce ce :uce::c nc fuIu(c emp(eencimenIc.
1. FEFEFENCl/S
hIIp://www.cnce.iLce.ccv.L(/:uLc|c::e.c:pCccSeccc=G&CccDivi:cc=4&CccG(upc=4&cccc|c::e=43-
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/M/F/L. J. L. A |mportnc|o do ormozenogem no |ogst|co. Di:pcn|ve| em:
hIIp://www.LiL|icIecc.:eL(ce.ccm.L(/Lc:/8DS.n:f/878//D/8415C35D55/F58/$Fi|e/3
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Ccmpu:. .
CUNH/. C(i:Iicnc J. C. /|meicc. FEFL/. Luiz /|Le(Ic: ln:IiIuIc ce e:Iucc cvcncccc:. In|c|ondo seu
propr|o negoc|o. F|c(icncpc|i:: {S(ie Emp(eencecc(i:mc: v. 1) l.E. / 17.
D/NI/S. S(cic 8cpIi:Ic: lSENSEE. Fcu|c FcLe(Ic: X/VlEF. Luiz Fe(ncnce: cc Si|vc. Logst|co de
moter|o|s. /pc:Ii|c cc Di:cip|inc nc E:cc|c ce /cmini:I(cccc.
Gi|. /nIcnic Cc(|c:. Gesto de pessoos: en|oque nos pope|s pro||ss|ono|s. Scc Fcu|c:/I|c:.1.
"uo||ts - kev|sto E|etrn|co - I$$N 1- 4280 - Vo|ume 4 - 2005 / nmero 1 D|spon|ve| em
hIIp://(evi:Ic.uepL.ecu.L(/incex.php/cuc|iIc:/c(Iic|e/view/43/35 cce::ccc em 15//11
M/FIlNS. FeI(cnic G.: /LI. Fcu|c F. C. Adm|n|stroo de Moter|o|s e kecursos
Fotr|mon|o|s. Scc Fcu|c: Sc(civc. 1.
SCUZ/. E. C.: Guimc(ce:. I. c. Empreendedor|smo o|m do p|ono de negoc|o. Scc Fcu|c:
/I|c:.5.
hIIp://www.infce:cc|c.ccm/ccmini:I(cccc_/ccmini:I(cccc-ce-ccmp(c:/
/ce::ccc em /5/11.