Questionnaire 1. Are you interested in advertisement?

Yes No

2. Is advertisement a better media for publicity

Yes No

3. Do you think the idea of advertisement is suitable for selling

Yes No

4. What is the first company that comes to mind when you think of footwear brands? .................. 5. Are you aware of lunar products
Yes No

6. How familiar are you with lunar?

I have never heard of them I have h eard of them but never buy their products I buy their products occasionally I buy their products on a regular basis

7. Through which media do you notice the lunar advertisement

Television Newspaper Radio Others

8. hat is your opinion about lunar advertisement Very good

Good Average Poor

9. What is the major merit you find in lunar advertisement Better quality
easily understandable others

10. Do you think the quality of advertisement is improving

Yes No

11. Have you ever purchased any product of lunar

Yes No

12. Do you remember any advertisement of lunar

Yes No

13. Do you think the benefit described in the advertisement is believable

Yes No

14. By viewing the advertisement of lunar will you consider it for purchase
Yes No

15. Do you think advertisement of lunar is much better than other advertisement of product in
this category Strongly agree Somewhat agree Somewhat disagree

16. What is the reason for purchasing lunar products

High quality Lower price Better advertisement Any other

17. Will you purchase lunar products again

Definitely Probably Not