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By: Dian
Inda Sari
2008
COMPANY HISTORY
1984
At the age of 19 with $ 1,000 in start up capital Micheal Dell founded Dell Computer
with simple vision and business concept – that Personal computer could built to
order and sold directly to customer.
He believed that:
1. Bypassing distributors and retail dealers eliminated the markups of reseller.
2. Building to order greatly reduced the costs and risks associated with
carrying large stock of parts, components and finished goods.
1985
Dell build and design the first computer system
1988
Dell had raised $ 30 Million in it’s IPO. At this time his capital is $ 85 Million.
1998
Dell had a 12% share of PC market in US and became one of market leader in
computer business with Compaq and IBM until now.
Company Tour
Overview We Make Computing Easy. Like it
should be
Service and
Manufactured of Customized Support activities
PC’s Component Assembly of PC’s Purchase Provided to PC
By By PC Makers as By Users eithers by
Suppliers Orders from PC PC users PC Makers (via
Buyers come in Telephone, fax,
Email) ect.
OPERATIONS AND STRATEGY
- 3
Partnerships with Supplier
Dell believed it made much better sense for Dell Computer to
partner with reputable suppliers of PC parts and components
rather than to integrate backward and get into parts and
component manufacturing on its own.
The advantages:
5. Using name-brand component enhanced the quality and
performance of Dell PC’s.
6. Getting the volume of components it needed the overall
market supply.
7. It feasible to have some of supplier engineers assigned to
Dell product design team and for them to be treated as part
of Dell.
8. Dell’s long-run commitment to its suppliers laid the basis for
just-in-time delivery suppliers product to Dell assembly in
Texas, Ireland, Penang.
OPERATIONS AND STRATEGY
-4
Committed to Just-in-Time Inventory
Practices
www.dell.com
www.mhe.com
Other related sources of Dell Company.
The End