P. 1
Nehru Place

Nehru Place

|Views: 19|Likes:
Publicado porMrigank Vats

More info:

Published by: Mrigank Vats on Jul 29, 2011
Direitos Autorais:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/29/2011

pdf

text

original

Nehru Place: A New Media Market; Tripta Chandola — S A R A I

Page 1 of 5

Nehru Place: A New Media Market; Tripta Chandola
N eh r u P la ce, a t t h e fi st si h t , seem s li e a h u g e ji sa w p u zzle, w h i r g k g ch fa i led t o a m u se t h e ch i ld a t p la y a ft er a w h i le. T h e ch i ld a t p la y , p r eco ci u s a n d o i p a t i t , seem s t o h a ve i d u lg ed i t h e d a r k fa n t a si sh r o u d i g t h e i n o cen t m en n n es n n sleep . T h e b lo ck s b r ea k i g t h e m o n o t o n y o f t h e b a r r en la n d s, t h e d a r k a lley s n a n d i la t ed r o o f t o p s. B u i i g s i cest u o u sly w o ven i t o ea ch o t h er n ever so ld n n n k n o w i g w h er e t o st a r t a n d w h a t t o en d . A n d a s i o n a sa d i i i p u lse, t h e n f st c m p a t t er n i g i s ven a jo lt b y co n cr et e co r r i o r s o n ly t o feel t h e su r r ep t i i u s d t o b r ea t h e d o w n t h e n eck . So m eb o d y ' n a u sea i so m eo n e else' b r ea t h . T h e b lo ck s s s s b r ea k d o w n t o b u i i g s, b u i i g s i t o flo o r s a n d flo o r s i t o r o o m s, i d i d u a l ld n ld n n n n vi m a r k ed o u t sp a ces fo r p r i t e co n su m p t i n . O r i t h e o t h er w a y r o u n d ? T h i va o s s seem s t o h a ve p er p lex ed t h e cr ea t o r a lso . O r t h e i t er est w a s lo st , m i w a y . O r n d t h e ey e fo r t h e d et a i w a s m i n g . ls ssi T h e b lo ck s i t h em selves st a n d a s co m p let e u n i s. A t lea st t h ey seem . T h e n t la y er s, w h i ch m a k e t h e b lo ck , t h e flo o r s, a r e co n fu sed b u t co n st a n t . It i t h e s r o o m s, t h e ca r ved o u t p r i t e sp a ces, w h i va ch a r e st u ck t o g et h er i p r eca r i u s n o p er m a n en ce. T h e r o o m s a r e li ed u p i su ffo ca t ed sem b la n ce. T h e r o o m s seem n n li e o ld , d i t y , h a g g a r d , d r u n k en m en w h o h a ve t o , o n ce i a w h i k r n le, st r et ch t h ei n er vo u s h a n d s t o feel t h e fr o zen fi g er t i s o f so m eo n e, a n y o n e t o k n o w r n p t h ey a r e t h er e. T h a t t h ey ex i . O t h er w i t h ey seem t o b e su sp en d ed i t h ei st se n r o w n p er cep t i n s, i t h ei o w n r ea li i o n r t es. A R ea li y d i t ffi lt t o co m p r eh en d , cu o t h er w i se. T h i i t h e fi st i p r essi n w h i s s r m o ch N eh r u P la ce, a s a st r u ct u r a l m a m m o t h , h a d o n m y sen si i t i b li es. N eh r u P la ce st a n d s i fu ll ex p o su r e o f t h e co n t r a d i i n s i n ct o t r ep r esen t s b et w een t h e m a k e i i t h e m a r k et s i h a s a n d m em o r i t h a t t s, t es co n st r u ct s i . t M a r k i g s o n t h e sp a ce: t h e m a k e o f N eh r u P la ce n N eh r u P la ce w a s t o b e t h e b i g est o f a ll t h e 15 D i r i g st ct C en t r es p r o p o sed i n t h e 19 6 2 m a st er p la n . T h e 19 6 2 m a st er p la n o f D elh i w a s t h e fi st st ep t o w a r d s r ` o d er n p la n n i g i In d i ' a n d N eh r u P la ce w i h i s i a g i a t i n w a s t o d efi e m n n a t t m n o n t h e n ew u r b a n sp a ce a n d t h e n ew u r b a n co m m u n i y co n su m i g t h e sp a ce. t n T h e st r u ct u r es i t h e la y o u t a r e m a r k ed o u t a s u n i s w h i n t ch w o u ld a llo w fo r ` m m er ci l, so ci l a n d cu lt u r a l cu r r en t s a n d cr o ss cu r r en t s t o m eet , m er g e a n d co a a co a lesce. `The new complex will not merely be a centre of economic activity, where business and trade will be carried out or where a few offices goers and shoppers will meet. It will really be a focal point of cultural synthesis and crucible of intellectual ferment from which will radiate new ideas and new thoughts. On piazzas, Tamilians and Kashmiris, Punjabis and Gujratis, Biharis and Bengalis, will rub shoulders with one another, exchange glances, and make friends; in its coffee houses and restaurants, poets and writers will gather from all parts of India, bubbling with passion and poetry, and engaging in animated discussions; and on its theaters and community halls will appear musicians and artists from all States and regions, presenting different facets of our life and society. The new centre will truly be a confluence of our diversities, a cross-roads of

http://www.sarai.net/research/media-city/field-notes/media-markets/nehru-place/

29-07-2011

It w a s w i h t h ese u n d er st a n d i g s t h a t t h e co n cep t u a li t i n a n d t n za o i p lem en t a t i n o f t h e p la n t h a t ` eh r u P la ce' w a s p u t i t o p r a ct i m o N n ce. H e i st i r t m t n s ll fi h t i g h i ca se a g a i st g n s n N H P L fo r r em u n er a t i n s. T h e ld n a ccu m u la t i g d eb r i o f i s o w n m a k i g .net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . vo y eu r s a n d p o t en t i l i vest o r s i t o t h e sp a ce. O n d o m b o t h er d a y s. ` g n t Everyone is convinced that the one day this will become the Nehru Place of the yesteryear. n u n d er a st a i w a y s. T h e r ea l est a t e r a t es a r e st i g n ll o n e o f t h e h i h est i t h e ci y . In t h e p r esen t . n o r d co m m en t ed . Tripta Chandola — S A R A I Page 2 of 5 our country. Ir o n i lly . as there is no vote bank…no one is interested in working for its improvement. it just splashed very hot air on my face. A t t h a t t i e. a g i l w h o sells p ea n u t s o n t h e co r r i o r s. T h e i k n st n n vi lleg a l g en er a t o r set s clo g t h e co r r i o r s a n d m a k e t h e co n ver sa t i n s i p o ssi le. But when I used to stand in front of them from the outside. H e m a k es co n fi en t cla i s t o t h e t d m ` m a g i a t i n ' a n d t h e ` o st a lg i ' o f w h a t N eh r u P la ce w a s. A n d w i h i t h i r h et o r i t h e st r u ct u r a l la y o u t . m a k es t n s c t st sen se. who used to come to this place'. In n si a n n i s i i i l p h a se. i w a s st i d n t ll a n o ffi co m p lex . C a lli g o u t i t h e o b li o n . why pay so much extra for some more hot air? Now I know'. O w i g r o ld n n n n t o i s st r a t eg i p o si i n i g . K h a n ch a ch a ji set s u p a st a ll selli g sp a r e h a r d w a r e p a r t s . the place has been turned into a business slum and because it does not fall into the constituency of any of the politicians. t n t a ld n g o ver n m en t b o d i a n d t h e p u b li sect o r u n i s. 12 y ea r s b efo r e h e w a s left w i h o u t a jo b w h en t h e u n i w a s clo si g d o w n t t n r em i i n sces a b o u t t h e p er i d . T h e ch a r a ct er o f t h e co m p lex es c t w a s n o t co n so li a t ed a s a sh o p p i g co m p lex . i t n o t seem s li e r u m b li g i p a i a n d g r i k n n n ef. 19 72 ) . H e t o o k a p er m i fo r t h e p la ce a ft er h e lo st h i jo b a s r t s secu r i y p er so n n el fr o m t h e N H P L . B eca u se t h e m a k e i m a r r ed b y t h e m a r k et s i h a s. harbinger of cultural synthesis and national integration for which Pt. Had he been one he would have imagined or atleast implemented the center differently. Cold. I will leave something of mine behindt'. all these people just walking around like this…at that time. s n seem s li e t h e fo g h o r n i d i r ess. Nehru worked all his life' (J a g m o h a n . B u t i t er est i g ly . t h e n s t co r n er s a n d co n ver sa t i n s. This place needs to be cleaned up thoroughly to become what it was imagined to be'. ce A b d u l M a jeed . ` n Jagmohan was a bureaucrat and not a politician when he thought about Nehru Place. n a t st M r . That time you did not see the filth. R ep o r t o n N eh r u P la ce. D u r i g o n e o f t h e co n ver sa t i n s. t h e h a ll a ct ed li e a fu n ct i n a l b i t c t o n k o llb o a r d fo r t h e co m p lex a t t r a ct i g vi t o r s. T h e fi st o p er a t i n a l b u i i g i t h e co m p lex w a s t h e P a r a s C i em a h a ll.sarai. A n i Seh g a l. t h e sh i c t ft o f t h e co r p o r a t e h o u ses t o t h e d evelo p i g su b u r b s o f G u r g a o n a n d N o i a a t m u ch lo w er r ea l est a t e p r i n d ces. I have two shops and one of my sons is in South o I Africa but if I leave this place. I used to wonder. it was the office goers. . i s b r a zen b o i er o u sn ess. I was told they make the for room really cool. st i i n o n a ll st r i n g t o vi a cq u i e a leg i i a t e st a t u s w i h i t h e sp a ce. the most happening district center of the city'. ` a very long time I did not understand the logic of air conditioners. i p a r t s. m o st o f t h e b u i i g s w er e t a k en b y co r p o r a t e h o u ses. H o w ever . T h e clo su r e o f m a jo r P u b li sect o r u n i s. From the district center for the elite. w i h i t h e st ea d y flo w o f t h e cr o w d s a n d t h e co n ver sa t i n s. t h e d o w n fa ll o f t h e co m p lex i t h e p a st a n d t h e g lo r y o f t h e ca n m a r k et i t h e p r esen t i a sso ci t ed w i h t h e set t i g u p o f t h e ` n s a t n seco n d h a n d h a r d w a r e' m a r k et i t h e a r ea . It i t h e lo g i o f t h i p la ce w h i s c s ch w o r k s i co m p let e d efi n ce t o i s ex i en ce. o n o n o N eh r u P la ce o n d a y s t h er e i p o w er cu t . M o st o f t h e b u i i g s t h r ee flo o r s u p w a r d s la y a b a n d o n ed . T h e h a r d w a r e sh o p s fi st m a d e t h ei p r esen ce n r r felt i t h e ea r ly 8 0 ' w h en t h e co r p o r a t e b o d i a n d t h e g o ver n m en t u n i s n s es t w er e co m p u t er i n g t h ei p r o cesses. r em a r k ed o n e g en t lem a n w o r k i g a s a n n a ssi a n t ch a r t er ed a cco u n t a n t i a fi m . ` do not need to sit here. t h e P r esi en t o f t h e N eh r u P la ce W elfa r e a n d Im p r o vem en t l d A sso ci t i n . o in Everyday without fail. t h ey a ct ed m o r e li e ser vi zi r m k ce p r o vi er s t h a n ven d o r s a s t h ese ser vi d ces w er e ver y sp eci li a zed . t h e sh u t t i g d o w n o f t h e u n t i a t t h e O k h a la In d u st r i l a r ea a n d P a r k i g a r e n s a n co n st a n t ly li ed a s t h e m a i r ea so n fo r t h e ch a n g e i ch a r a ct er o f N eh r u st n n P la ce. the babus. w h i s ch i ver y r a m p a n t i t h e cen t er . t h e i t er sect i n s a n d t h e i t er a ct i n s. st n r http://www. a d d r essed b y m e a s K h a n ch a ch a ji w a s a n em p lo y ee o f N H P L fo r . t r i a o ed t o ex p la i t h ese. t h e p r eca r i u sly sw a y i g elect r i w i es n s t n o n c r a n d eer i i la t i n n a r r a t es a t a le o f n eg li en ce a n d a b u se. e so o g n n d esp i e a ll t h ese m en t i n ed fa ct o r s t h e r ea l est a t e p r i t o ces a t N eh r u P la ce h a ve n o t a n d d o n o t sh o w a n y si n s o f d ecli e. ` those days the corridors and the courtyards were washed everyday.Nehru Place: A New Media Market.

they hook on it like their TV's. cla i s. n ` most countries abroad the life of a computer is considered to be anything between year and a year and half. t h e essen ce o f t h e sy st em d i n t eg r a t es n s si pi ece b y p i ece. t h e set u p o f w h i n ch i s i lleg a l. i t h e o r i i a l m a r k i g s. k h a n ch a ch a ji a n g r i ly r et o r t ed w h i le co m m en t i g o n p r esen t st a t e o f N eh r u n P la ce leg i i i n g h i i t m zi s lleg a l st a t u s o n t h e ex p er i t i l k n o w led g e o f t h e en a sp a ce.Nehru Place: A New Media Market. p o li fo r ce i t . Passing it on to others when they are through with it'. T h e st a t u e i su p p o sed t o b e s er ect ed i t h e cen t r e o f t h e co m p lex i J a g m o h a n ' r ep o r t . H er e. fa i t o r s n t cu o ls a r o u se a n y sen se o f ` lleg a li y ' T h e a b st r a ct n o t i n s o f T h e st a t e. I wanted to have a showroom in a place where my foreign clients will not have a problem. P i a cy . Is i a d eli er a t i n o f d esi n ? T h e sp a ce n r t o t b o g w h er e t h e M i o so ft b u i i g st a n d s w a s m a r k ed o u t fo r a n o t h er ci em a h a ll. driving along the Outer Ring Road straight to Nehru Place living in its modern hotels strolling on the piazzas and shopping malls. next to sona sweets. la k M o st o f t h ese sh o p s a r e co n n ect ed t h r o u g h t h e i t er co m . fo r w h i o n ch t h e ven d o r s co m p ly w i h a co st t cu t t i g a s w ell. cr ld n n r et r ea t o f ci em a t i i d u lg en ce. a s t h i a ssu r es li u i i y i t h e m a r k et . co llect i a n d d t es t n m ve i d i d u a l.the tourists alighting from the p n s' . Jumbo Jet. would not be bothered about the dirt or the beggars'. n ca ft n d t n t h e st r u ct u r a l m a r k i g o f t h e sp a ce. ` n n la here where you see. The buildings. i i i s ever y d a y a r t i la t i n . But now I am in gulfed in the same. They started with the project left it midway and leaving behind this clock. t T r a n sa ct i n s a r e p r efer r ed i ca sh . Si g h w h o o w n s o n e o f t h e la r g est g a r m en t w a r eh o u ses a n d sh o p s i t h e P n n co m p lex d i la y s a d eep sen se o f b et r a y a l b y t h e sp a ce. p r o b a b ly A si ' a s w ell. the clock tower. T h i d i r essi n fr o m n c n n g n n s g o t h e o r i i a l d esi n r a i g n g ses t h e n eg o t i t i n s b et w een t h e va r i u s a g en ci w i h i a o o es t n t h e sh i i g p o w er h i a r ch i ft n er es. a r e m a d e a b o u t a sso ci t i n s. o ce b ei g r ep r esen t ed b y t h e lo ca l co n st a b le `thulla' o n d u t y . n t ca M a r k i g o f t h e sp a ce: t h e m a r k et s i N eh r u P la ce n n T h e m a r k et s i N eh r u P la ce a r t i la t e t h e g lo b a l co n n ect i n s i lo ca l n cu o n la n g u a g es. n s q d t n T h e fa ct t h a t M i o so ft ' h ea d q u a r t er s st a n d i t h e m i d le o f t h e m a i cr s n d n co u r t y a r d o ver lo o k i g t h e co r r i o r s w h er e t h e p i a t ed so ft w a r e i so ld ju st n d r s b r i g s fo r t h t h e i o n y o f t h e si u a t i n .. the small line. M a p p i g t h e n et w o r k s. W i h i t h ese. It h o st s A si ' la r g est seco n d h a n d co m p u t er m a r k et . r ela t i g t o t h e seco n d h a n d n n n h a r d w a r e m a r k et a n d t h e p i a cy n et w o r k (t h o u g h i d i r n ffer en t co n n o t a t i n s) i o s t h e la ck o f w a r eh o u ses w i h i t h e co m p lex .sarai. H e i a self t a u g h t m a n sp s a n d w a s o n e o f t h e ea r li est g a r m en t ex p o r t er s t o sh i ft t o N eh r u P la ce. I was promised the boulevards of London and Paris. q r n n o f t h ese m a r k et s p r esen t s a co m p li t ed a r r a y o f i t er sect i n s a n d ca n o i t er ject i n s co n n ect i g t h e lo ca l w i h t h e g lo b a l. and then getting on to the nearby historical places around which woodlands and parks have been recently been laid by us'. L i e t h e p eer -t o -p eer ex ch a n g e n et w o r k o n t h e In t er n et . Little did I know that this is the shape it will take? I wanted to imbibe the city way of life and left behind the chaos of chandani chowk. (J a g m o h a n . . r efer r ed t o a s t h e choti line. ` n vi a o li o These people who come now. b o t h li er a lly a n d m et a p h o r i lly . T h i t r en d r eflect s o n t h e cu lt u r e o f t h e t s co n su m p t i n o f ` m p u t er s' a s co m m o d i i o co t es. ` When I saw the plans of Nehru Place. was to be the idol of Nehru. the pulsating district centres of Europe. were constructed in front of me'. A n o t h er i t er est i g a sp ect o f t h e m a r k et . In d i ' a s a s.net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . Nobody even notices it'. a h a r d w a r e seller co m m en t ed . b i b y b y t e. W h en p a r t i la r g o o d s o f a k i d cu n a r e n eed ed ca lls a r e m a d e t o t h e fello w -t r a d esm en w h o w o u ld h a ve i . R ep o r t o n N eh r u P la ce. i t h i m a r k et . la r g est G a r m en t ex p o r t cen t er a n d t h e w o r ld ' m o st a s s u n i u e p i a t ed so ft w a r e m a r k et . T h e m a r k et o p er a t es t h r o u g h t h e t n i fo r m a l d i er sed a n d d i r i u t ed n et w o r k s o f a p p r o p r i t i g r eso u r ces fr o m n sp st b a n w h er e a va i b le. most of them. In Up gradation is the key to technology there. a ffi a t i n s a n d b et r a y a ls. what do they know about Nehru Place? I have seen Nehru Place grow from the times when it was infested with dense forestation to this. n o n t T h e m a jo r i y o f t h e g o o d s fo r t h e Seco n d H a n d h a r d w a r e M a r k et co m e fr o m t t h e So u t h E a st A si n co u n t r i w h i a es ch i t h en a ssem b led a n d r e-a ssem b led t o su i s t t h e lo ca l n eed s. T h e la b o u r p r a ct i n ces http://www. n n s F r om ` cen t r e o f N eh r u P la ce' i J a g m o h a n ' r ep o r t t h e st a t u e i lo ca t ed ` ex t n s s n t o So n a Sw eet s' i d i t es t h e sh i i g n a t u r e o f t h e cen t r e a n d t h e flu i i y i . 19 72 ) K h a n ch a ch a ji co n t i u i g o n t h e d ep i t ed st a t e o f N eh r u P la ce co m m en t ed . Sa ch i . N eh r u P la ce w a s t o b e t h e ` u lsa t i g m et r o p o li w h er e `. Over here people do not sell their computers. H . i flo w s a n d o u t flo w s. Tripta Chandola — S A R A I Page 3 of 5 T h e n o t i n (s) o f t h e i a g i a t i n (s) o f N eh r u P la ce co n st a n t ly ci cu la t e a n d r eo m n o r ci cu la t e i t h e p o p u la r n a r r a t i r n ves a n d m em o r y co n so li a t i g t h e co llect i d n ve co n st r u ct ed i en t i i o f t h e sp a ce.

sp a r e p a r t s. w er e p o i t ed o u t a s o n e o f t h e si e. ` t o This would create the impression that the Government cares only for the builders' T h e . P B C a n d t h e N eh r u P la ce G r een s sp li N eh r u t p la ce i t o t w o p r esen t i g t w o co m p let ely i p r essi n s. mostly foreigners. and so attracts all sorts of people and problems. h e co n d em n s i fo r t h e ch a o s a n d n t co m m o t i n i cr ea t es. ` are involved t t n st n We in decent trade practice. B o t h t h ese t o a r ea s m en t i n ed a r e ch a r a ct er i i lly d i o st ca ffer en t fr o m t h e cen t r a l co u r t y a r d w hi ch t h e m elt i g p o t o f t h e m a r k et . o ffi a l a n d u n o ffi a l st n o n ci ci a g en ci i h i h ly b lu r r ed a s a p p a r en t fr o m t h e n eg o t i t i n s a t N eh r u P la ce. i a n d n ex u s u n fo ld . H P Si g h ex p la i ed o n w h y co m p u t er m a r k et s g et t h e p r o m i en ce ' n n n co m p a r ed t o t h e g a r m en t s t r a d e a s w ell a s ela b o r a t i g o n t h e ` r esen t ' st a t e n p o f N eh r u P la ce.net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . a r r est o f ven d o r s selli g i n p i a t ed so ft w a r e. N eh r u P la ce a s a sp a ce seem s t o h a ve a sch i p h r en i i en t i y sp li a t a n g les zo c d t t vi b le o n ly w i h t i ed h ea d s.sarai. We have educated. T h i i a lso t h e sp a ce w h er e t h e ` p t i ess' i m o st t s s em n s felt i t h e a ft er a ffect s o f evi i n s a n d r a i s. ea t er i ca ck es. Iso la t ed a n d a b a n d o n ed b u i i g s. t o y s a n d o t h er h a r d w a r e-so ft w a r e p er i h er a ls a r e o p a va i b le. W i h i t h e leg i i a cy w h i n ct o d t n t m ch i s o r d a i ed t o N eh r u P la ce. o f p i a t ed so ft w a r e a n d p eo p le. a r e a lso i en t i ed a s a n i p o r t a n t n o d e. o n e i o r d er ly a n d clea n n n m o s w i h n o p a r k i g p r o b lem s. p o st er s a n d p eo p le p o st ed i t h e co r r i o r s n d a t t r a ct i g p o ssi le ca n d i a t es. t h e d a i ly n eg o t i t i n s a o w i h t h e sa m e. evi i n la s s ct o o f t h e h a w k er s fo r ` lleg a l' en cr o a ch m en t o f sp a ce. ` there are no residential units within the complex it is l as practically empty after seven in the evening and converts into this space for crime thrillers. ` PBC. Our service is to a very dignified clientele. anyone who can afford. T h er e a r e p a m p h let s. i i i t h i sp a ce t h a t t h e ` lli t ' ` lleg a l' n et w o r k s n t s n s i ci .Nehru Place: A New Media Market. W i h i t h ese n et w o r k s. l b P la cem en t a g en ci a ssu r i g a n d o ffer i g a ll k i d s o f jo b s a lso t h r o n g t h i es n n n s p la ce. vo n m n E a ch o f t h ese m a r k et s w i h i s o w n m a k i g s lea ves a d i i ct m a r k . si t lt T h e d i i ct i n b et w een t h e fo r m a l a n d i fo r m a l. H er e co m p u t er h a r d w a r e. a sso ci t i n s w i h a u t h o r i i a n d a g en t s o f a u t h o r i i a o t t es t es. M o st o f n o n t h e st a lls a r e m a n n ed b y y o u n g b o y s w i h i t h e a g e g r o u p o f 12 -15 a s i ca se o f a t n n r a i a n d a r r est . n ca r t r i g e r efi d lli g . a ccesso r i t o n r es t ech n o lo g i l g a d g et s. Tripta Chandola — S A R A I Page 4 of 5 w i h i t h ese n et w o r k s a r e t a ct i t n le i n o va t i n s t o su st a i t h e t r a d e. t h er e a r e t a o i d ep en d en t b o d i w h i n es ch h a ve a ssu m ed t h e r o le o f t h e g o ver n i g a g en ci i n es n t h ei a r ea o f co n cer n . T h i i a lso t h e st a g e w h er e m o st o f t h e sp ect a cles u n fo ld . ea t i g st a lls. co b b ler s. r In t h e r ecen t p a st . p i a t ed so ft w a r e. i d i t es t o w a r d s t h e sp a ce w h i n ca ch t h i co m p lex o ffer s t o s ` y eu r s' t o i d u lg e a n d i a g i e. t h e es sn g b lo ck s w i h t h e co n cen t r a t i n o f t h e G a r m en t ex p o r t t r a d er s. Drug addicts. t h ese b o y s a r e t r i d ed u n d er t h e ju ven i le co u r t . which offers integrated business services to foreign companies entering the markets. T h e p r o li n b d fer a t ed a b u n d a n ce o f t h ese. n i n a ck s. esp eci lly o n e a d ja cen t t o t n ld n a P a r a s C i em a w h i n ch h a s dhabha. t h e n o t i n s o f leg a l a n d i t o lleg a l. ch a o t i t n a n c a n d co n t est ed . While the computers are used by everyone. It a lso m u ch ea si er t o b a i o r b r i e t h em o u t . es s g a o T h e li i s o f a ct i n . b o o k s. T h e n ew s r ep o r t st a t es. n et w o r k s flo u r i i g o n flesh t r a d e h a ve co m e u p i a n d sh n n w i h i t h e sp a ce. launched its outdoor environment drive Nehru Place Greens as the environs are not most hospitable for the visitors'. T a k i g P a r a s ci em a a s t h e cen t r e o f n n n n s n n r efer en ce. M r . A n i Seh g a l co m m en t ed t h a t . o t St r u ct u r a lly a lso t h i d i i ct i n i a p p a r en t w i h t h e m a r k et s i t er sect i g s st n o s t n n b u t n o t i fr i g i g i t o ea ch o t h er ' sp a ce. t h e t n p la cem en t a g en ci es. P B C si n ed a M em o r a n d u m o f n g u n d er st a n d i g w i h t h e M C D t o t a k e o n t h e r esp o n si i t y o f m a i t a i i g t h e n t b li n n n fi ve-a cr e p a r k . d i la y o f g r o t esq u e g en er a t o r s (t h e P a h a r p u r b u si ess a r ea r sp n a n d t h e g a r m en t b lo ck s h a ve t h ei p o w er b a ck u p sy st em s o n t h e r o o f) a n d r en co u n t er s w i h t h e cr o w d s. t h e o t h er co n st a n t ly n eg o t i t i g fo r sp a ce. prostitutes and other anti-social elements throng this place'. p la cem en t a g en ci es. H o w ever . o n t h e left li t h e P a h a r p u r B u i ess A r ea a n d o n t h e r i h t . clients. d i i a l g t co n ver si n s. seco n d h a n d b o o k s st a lls. T h ese a g en ci d fi m es ca t er t o t h e n eed s a n d d em a n d s o f la r g e co r p o r a t e h o u se a n d i t er n a t i n a l n o cli t s b y lu r i g w o m en w i h t h e p r o m i o f jo b a t lo ca l a n d i t er n a t i n a l en n t se n o levels. T h o u g h a ck n o w led g i g t h e i p o r t a n ce o f t h e ` m p u t er n m co m a r k et ' t o t h e b ei g o f N eh r u P la ce. O n e o f t h em i t h e P a h a r p u r B u i ess C en t r e a n d r s sn so ft w a r e t ech n o lo g y i cu b a t o r p a r k . leg i m t o sla t i n a n d ju r i i i n b r i g i g fo r t h t h e a n x i i o sd ct o n n et es. A lo n g w i h t h e N eh r u P la ce Im r p o vem en t a n d W elfa r e A sso ci t i n . t h e p la cem en t a g en ci es. t h e cu lt u r a l sy m b o li t h a t cs http://www. si ce D D A t o o k o ver a s t h e m a i t a i i g a g en cy t h e n n n n cla i s m a d e o ver t h e fi m ve-a cr e la n d b y P B C a r e co n st a n t ly ch a llen g ed ca u si g a n t en sed si u a t i n . n n t M r .

i d i t i g n o n ca n t o w a r d s m o r e p r eva len t t r en d . A t w h a t ca level t h e n eg o t i t i n s a r e ca r r i a o ed w i h i t h e va r i u s g o ver n i g a g en ci i a n t n o n es s i ssu e u n r eso lved . C o n t i u i g ch a o s a n d co m m o t i n b y t h e lo u d ca lls m a d e o u t t o t h e n n o i a g i a r y a u d i ce m a r k s t h e p la ce. T h e m a k e a n d t h e m a sses fu se t o g et h er t o cr ea t e a la b y r i t h o f d u st a n d d eca y . T h e ` i se' t h e st a t e i w h i n d su . i sy m p t o m a t i o f t h e st r u ct u r a l ch a n g es s c u n d er t a k en r eflect i g o n t h e n eg o t i t i n s b et w een t h e i fo r m a l a n d fo r m a l n a o n a g en ci a t N eh r u P la ce. essen t i lly p r i t e. n a r r a t i o ves a n d ex p er i ces t h a t em er g e fr o m t h e sp a ce. It i t h e n u m b er o f p eo p le n r m o s w a lk i g t h a t i en ch a n t i g w i h ever y st ep d efi i g t h e sp a ce.net/research/media-city/field-notes/media-markets/nehru-place/ 29-07-2011 . T h o u g h a n i d i ect i fer en ces o f so r t s. ` n t Public conveniences. d i la cem en t a n d d eleg a t i n o f a sp a ce a ssi n ed o sp o g t o a fu n ct i n . a li en t o o u r sen si i t y ? b li L a st i g i p r essi n s n m o N eh r u P la ce r eso n a t es w i h a p r o fo u n d p r esen ce o f t h e d efi i i t n t ve a b sen ces.sarai. T h e p la n i et ch ed a s t h e sa cr o sa n ct ep i h et o f N eh r u P la ce i t h e s t n p o p u la r p er cep t i n . a ct i n s a n d r ea ct i n s. t h e m a k e a n d t h e m a sses. n t n d C r ed i s |D i t   scla i er |G et t i g i vo lved |  o n t a ct U s m n n C http://www. T h e t r a ject o r y o f t h e ` fe' o f t h e p a r t i la r t o i li cu let i q u est i n . T h e d i se a n d d eca y m o st b u i i g s a r e i m a r t h e la n d sca p e.Nehru Place: A New Media Market. A s a lso t h e n o t i n s o f d i i ct i n b et w een ` r i t e' a n d ` u b li i t n t o st n o p va p c' n p u b li sp a ces. E ver y t h i g a n d ever y o n e seem s t o b e m n en n ca lli g o u t t o so m eo n e. a s i w a s d g o t t p la n n ed . t t o n a t u r e o f t h e t r a d e p r a ct i ces. m o t i n s. so m et i es em p lo y i g ex p li t t a ct i o r o m n ci cs o t h er w i r esi n i g t o t h e fa t e o f a n o n y m i y . Tripta Chandola — S A R A I Page 5 of 5 evo lve a r o u n d t h em t a k e p la ce a t a co m p li t ed m u lt i la y er ed level. T h e n m a sses. n m d n N eh r u P la ce. a m o n g st o t h er s. T h e t r a n sfo r m a t i n . n s o s u r b a n a n d w est er n . B u t su ld n n i i o n ly a ft er a d eli er a t e co n t em p la t i n t h a t t h e a t t en t i n i d i t s b o o s ver t ed t o t h e ver t i l h i h r i ca g ses. fo r o n e. In i s d ep i t ed st a t e. So much so that one of the public toilets has been converted into an MCD godown'. en a b o u t t h e sp a ce. c en F o llo w i g t h e ca se o f o n e p a r t i la r t o i n cu let i t h e co m p lex i st a t es. s o o o D u st . n t la d esp er a t ely seek o u t fo r a t t en t i n . t h e g s. a s a ca se i st u d y . i t h e fi st i p r essi n . so li a r y m n ld n n t a b a n d o n m en t . T h e sp r a w li g p a n d em o n i m o f t h e p a vem en t s n u co m p let ely en g r o sses o n e' m o vem en t s. where toilets make way for offices'. W h o w er e t h e b a r g a i i g a g en ci n n es? W h a t w er e t h e n eg o t i t i g d ea ls? W h o w er e t h e p la y er s? H o w a r e/w er e t h e ch a n g es a n a cco m m o d a t ed w i h i t h e la r g er co n cep t u a l fr a m ew o r k ? t n T h e m a k e a n d t h e m a r k i g s: t h e co n su m p t i n o f t h e sp a ce n o O n e o f n ew s r ep o r t o n N eh r u P la ce. n ch N eh r u P la ce h a s fa llen . T h e ` i n g t o i es m ssi let ' r evea ls t h e co n cep t u a l sp a ce p er m i t ed fo r i s fu n ct i n a li y i t h e st r u ct u r a l d esi n . It i ea si ld n s er t o i a g i e t h e b u i i g s i . sp a t i l p r a ct i a n d t t o t n g a ce p a t t er n s. ` Welcome to Nehru Place. t a k e o ver t h e m a k e. A n i Seh g a l a s t h e t n t l elo q u en t m o u t h p i ece. i n a t u r e i t o a sp a ce m ea n t fo r p u b li o a va n n c co n su m p t i n r a i o ses a lo t o f q u est i n s a b o u t t h e fu n ct i n a n d t h e fa ct o r s o o p er m i t i g i . se g n t n T h e m o vem en t o f t h e m a sses st a n d s i st a r k co n t r a st w i h t h e st a t e i w h i n t n ch m o st o f t h e b u i i g s st a n d . r a i ses t h e p r o b lem s fa ced w i h i t h e sp a ce w i h M r . d eca y a n d d i se p la g u i g N eh r u P la ce co n st i u t e a n a r r a t i su n t ve o f i s o w n t b ei g . r a i n ses q u est i n s a b o u t t h e co n cep t i n a n d o o co n su m p t i n o f p u b li sp a ces? W h a t i t h e n o t i n o f ` u b li sp a ces' W h a t a r e o c s o p c ? t h e t er m s o f a ccess a n d a va i b i t y i p li la li m ed i t h i co n cep t i n ? Is t h i co n cep t . d efi i i n t ve b r a zen ch a r a ct er i i a li a t i g a n d t s en n i t i i a t i g. ca lli g o u t t o t h e a n o n y m o u s. i co n st a n t ly s eva lu a t ed a n d va li a t ed b y t h e d i r essi n s i p r esen t s fr o m t h e p la n . T h e L a ck o f p u b li co n ven i ces. t h i ` i n g t o i c n r n s m ssi let ' a lso r efer s t o t h e ` en d er ed ' sp a ce N eh r u P la ce i In i s st r u ct u r a l co m p o si i n . b ei g d efi ed b y n s n t n n n n t h e sp a ce. of course do not exist. T h e p r esen t i i s m a k i g st a n d s n u ll a n d vo i .

You're Reading a Free Preview

Descarregar
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->