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PREPARED BY BALDHA PARAG G. CLASS S.Y.B.B.A. ROLL NO. 71 SEAT NO ............... ACADAMIC YEAR 2008-2009 GUIDED BY MS.ALPA JOSHI SUBMITTED TO : SAURASHTRA UNIVERSITY RAJKOT. COLLEGE : SHREE GYANYAGNA COLLEGE OF SCIENCE & MGT.
PREFACE
As per the syllabus of S.Y.B.B.A. prescribe by Saurashtra university in Bachelor of business administration course industrial training must be conducted for all the student of S.Y.B.B.A. at least for 10 days. Saurashtra University has incorporated industrial visited in BBA course which provides a golden opportunity to the students to understand FELTNEED of an industrial establishment. I am a student of this course got valuable opportunity to gain the practical knowledge of the theories which help me a lot to develop and to become adroit. In my case I underwent training at KRISHNA COCK INDUSTRIES. The topic covered by me is general information personnel management, marketing management, production management.
ACKNOWLEDGEMENT
This report is a result of training taken by me at KRISHNA COCK INDUSTRIES PVT.LTD. I am conscious of my gratitude to many people who have extended their help and inspiration during my project development. I am grateful to Saurashtra University for putting on industrial visit in our syiiabus and for giving an opportunity to visit it. I am also thankful to my principal DR. KAVITA SOOD and MS. ALPA JOSHI and who have shown willingness to import training to the students are co-operative and helpful This report would not have been possible without the help of co -operative staff at KRISHNA COCK INDUSTRIES PVT.LTD. I am thankful to MR. PRAVINBHAI THUMAR for his guidance.
DECLARATION
I understand MR. BALDHA PARAG G. As the students of S.Y.B.B.A. hereby declare that project work presented in this report is my own work and has been carried out under the supervision of PROF. ALPA JOSHI of GYANYAGNA COLLEGE OF SCI & MGT. To Saurashtra university Rajkot. This work has not been submitted to any other university for any other examination.
INDEX
SR.NO. 1 2 3 4 5 6 7 8 9 General information Production department Marketing department Finance department Personnel department Future plans Suggestion Conclusion Bibliography PARTICULER PG.NO.
Name of the unit: KRISHNA COCK INDUSTRIES Brand: all type of bath fitting
Year of establishment: February, 2003. Registered office: aji, GIDC Rajkot Banker: BANK OF INDIA
Number of employee: 70 to 100 Day off: Monday e-mail: info@krishnacock.com. Accounting year :1 st April to 31st march
MR.VIPULBHAI TALPARA M.D. of the KRISHNA INDUSTRIES PVT.LTD. and the company establish in year 2003.
COCK
Each and every unit has a brief history the brief history includes of KRISHNA COCK INDUSTRIES PVT.LTD. where I have under gone training is as under
KRISHNA COCK INDUSTRIES works was started with a small scale bases with limited capital after initial years of hard work and with the intention of manufacturing high quality machinery and workers the unit finally started as medium scale base registered under the companys act by the name of KRISHNA COCK INDUSTRIES.
On the basis of the size plant of the industries can classified in the following categories. 1. Large scale 2. Medium scale 3. Small scale Small scale industries are mainly labour intensive industries while large scale industries are capital intensive industries. In case of KRISHNA COCK INDUSTRIES PVT.LTD. it is a medium scale industry because its initial investment is more than the limit of small scale industry.
LOCATION OF INDUSTRY
Theoretically speaking a part of industry is a place where main money and machinery are brought together for manufacturing the product thus it involves the basic problems of the place where the plan t to be located.
Jay siyaram ind. Estate Plot.no.1 Aji. Dem. Kothariya ring road Rajkot-3 Some of the main factors are affecting to take the decision of plant locate are as a follows Near to the market Transportation facilities Infrastructure facilities Raw material availability Labour availability Natural resources
Every company wants to achieve the higher goal but as on behalf of this industry KRISHNA COCK INDUSTRIES to scale their product only national level but they planning to international level and achieve the higher growth.
And try to provide the more and more satisfaction customer and prepare higher quality product and scale it in the market.
AUDITORS
Auditor is a person who audits the account and prepares the accounting report which helps the companies in future to take decision regarding finance of the company. In the case of KRISHNA COCK INDUSTRIES BHARTBHAI KAKDIYA is a auditors of the company MR.
BOARD OF DIRECTOR MR.VIPULBHAI TALPARA is the board of director of the company BANKER: Bank of India
ORGANISATION CHART
CHAIRMAN
GENERAL MANAGER
personnel manager
finance manager
production manager
marketing manager
INTRODUCTION
Production plays a very important role in all the activities of company management. This is the first step of the company management. All the business activities revolve around the production process. The production activity is nothing but the step by step conversion of one form of material into another chemically or mechanically the basic input of the min e farm sea and forest are used as raw material on which the processing is done to create the output. Production management is a process of planning, Organizing, Directing and controlling the activities of production function. Production function is the conversion or raw material into finished good production management is concern with those process which convert the input into output. The input are various resources like raw material and the output are good and services. Production is process by which goods and services are created. In KRISHNA COCK INDUSTRIES PVT.LTD. production department is looked after by production manager.
KRISHNA COCK INDUSTRIES PVT.LTD. works in the field of fulfilling dreams of the people KCT manufacturers a rust series of bathrooms fittings and flush cock equipments In the era of technological changes have been taken places equipments in there home.
PILLAR COCK
CERAMIC SPINDLE
These are the main product by these units they invent new and new products as per the consumers preferences.
Raw material is the most basic requirement for producing any products. The selection of raw material should be proper. The quality of raw material should be perfectly checked because the quality of raw materials directly affects the quality of final product depends on the type and quality of raw materials used.
KRISHNA COCK INDUSTRIES PVT.LTD. Uses following materials for the production of various products.
In this company the raw materials are Brush, Jink Matel, Rubber, Aluminium and these are easily available by transport and company is very near from Ahmadabad highway so it is very easy to transportation.
Raw Material
Foundry
Moulding in Die
Work Shop
West Grinding
Turning Job
Belt Policing
Buff Finishing
Crom Painting
PLANT LOCATION
Location means the place at which an industry is situated. Generally every entrepreneur would like to locate his factory in such an area when all basic infrastructure facility can be available easily. For location to be an ideal one it has to have little basic availability like easy procurement at raw material labour transportation newness to market etc.
PLANT LAYOUT
Layout problem is fundament ion to every type of organisation enterprise and are experienced in all kinds of understandings.
Plant layout is the overall arrangement of the production process store room, tool room; material handling equipment and sub stores employees service and all other accessories required for facility the production in the factory. The layout of the manufacturing system can be classified into 2 main categories namely 1 PROCESS OR FUCTIONAL LAYOUT In this layout more emphasis is given to specialisation or functional homogeneity or varios components of the system all operation of similar nature is grouped together in the same department or part of the factory. 2LINE OR PRODUCT LAYOUTS Here the position of particular machine equipment is determined at some definite stage or place where the machine required performing some operation designed to manufacturing the product this layout can be in the shape of line.
NOMBERS OF WORKERS
However the big the organisation may be but its employees are its real strength employees are one of t he important resources of any organisation. The no. Of employees matter a lot in the performance of the organization. The number of employees should be proportionate to the size of the organisation any increase or decrease in the number of employees would cause a problem in the functioning of the organisation. In KRISHNA COCK INDUSTRIES PVT.LTD. the number of the employees is about 70 employees in all out of this there are number of labours.
Material handling is the art and the science involving the movement packing and storing of substance in any form. Material handing can be defined as controlling the amount location movement and timing of the various commodities used in and produced by the industrial enterprise. It should be noted that material handing is the distinct activity falling within the jurisdiction of production department. it is not the part of production control but it is closely associated with the function of some extent the scheduling of the production department. In KRISHNA COCK INDUSTRIES PVT.LTD. there is a systematic process of handling different kinds of materials. The company also uses manual ways to handle the materials the materials which are light in weight and which has very possibility of damage are transported manually.
STORE KEEPING
The efficiency of the management operation depends largely on the efficient functioning of the receiving and stores operation receiving and storing are the services functions and involve much of the proper work. Precaution is taken at all stages to protect materials and product from damage during handling storage to ensure this handling equipments are checked so that they will not damage the product.
Production planning is a managerial function which plans directs & controls a material flow system in the plant to achieve the largest targets set by marketing with the most economy and efficiency. Production planning involves the co -ordination and integration of the factors of production and production facilities to produce a product at an optimum efficiency. Production control is the function of directing & regulating the orderly movement of goods through the entire production cycle from the requisitioning of raw material to the delivery of finished product to meet the objective of. Customer service Minimum inventory investment Maximum production efficiency
PLANTS MAINTANANCE
Maintains is very essential part of the production management as entire scenario of the production is depended on the machines and plant one has to make sure that they are well main-trained. The machine installed in the unit utili zes all the raw material and process them to produce the final product but when they are not well maintained they directly affect the quality of the product. Company has hired some technicians to look after the plant and various vital components of the same.
INTRODUCTION
Marketing is an ideal on thinking or philosophy that concern with satisfying the need or want of consumers through exchange of goods and services. A market may be considered as a convenient meeting place where buyers and sellers gather together for exchange of goods & services. Marketing is working as a heart of business the term marketing is quiet board and comprehensive and includes the technique and method for required for selling marketing consists of goods or services insurance and also their physical distribution the object of marketing ia to satisfy the human wants. In KRISHNA COCK INDUSTRIES PVT.LTD. MR.PRAVINBHAI THUMAR is the in charge of marketing department controls and supervision all the activities of management.
ORGANIZATIONAL STRUCTURE
Organisation structure is frame work of firms employees which shows position of each employee in a department. In this company there is no marketing department as but concerned activity of buying and selling is done by respecti ve officer only. MARKETING DIRECTORE
MARKETING MANGER
SALES MANAGER
SALES EXECUTIVE
PRODUCT PLANNING
A product planning is accompany plan marketing for marketing its products product planning means planning for the product that is to decide what type of product to be produced or what need or requirements the products should satisfy. In KRISHNA COCK INDUSTRIES PVT.LTD. product planning is done very carefully they first contact dealers and ask for the demand of product in the market & new demand of customer them they few samples and give to dealers.
CHANNEL OF DISTRIBUTION
The middleman is not a hire link in a chain forgets by manufacturer but rather and independent market the focus of a large group of customers for whom the buys. Channel of distribution is the set of marketing institution participating in the marketing activities involved in the movement of the flow of goods or services from the primary producer to the ultimate consumer. In case of KRISHNA COCK INDUSTRIES PVT.LTD. they are following as under. MANUFACTURES
DEALERS
WHOLE SELLERS
RETAILERSS
CUSTOMERS
Advertisement is nothing gut a paid form non oersonal presentation or promotion of ideas good or services by an identified sponsor it communication about the firm which manufacture the product. According to RICHARD BUSKIRK According to a paid form of non personal p resentation of ideas goods or services by identified sponsor. SALES PROMOTION Companies use sales promotion tools to creation a stronger and quickers response
PRODUCT DEVELOPMENT
Determines the characteristics of the product best meeting the consumers numerous desires. Characteristic that a stability to products and incorporate this characteristics in the finished products. It involves three important consideration 1. The development and introduction of products 2. The modification of the existing products 3. The elimination of unprofitable products. In this company its products design according to the demand of customers market situation price of the product.
COMPETITORS
Today world is fall of competitions. It is very difficult to survive in this competitive world to survive in this competitive world the company should try to satisfy the needs of the consumer by proving good and services at reasonable cost the company cant compromise with its quality of goo ds. To be successful the company must do a better job than its competitors of satisfying target consumer thus marketing strategies must be adopted to the needs of consumers and also the strategies of competitors COMPETITORS OF THE COMPANY SHITAL COCK INDUSTRIES DOUZI COCK INDUSTRIES
SWOT ANALYSIS
All the three department of the company are efficient one but as every coin has two sides there are certain good points as well as bad points the company 1. Strength Research and development division Batter quality products Trained skilled employee
2. Weakness Lack of proper administration The sales promotion schemes supplied by the company are less The company is not able sale their product at international level Thus company should try to correct the f ault areas of the marketing management to have a proper administration system so as to batter position in the market. 3. Threat of the company Shital cock industry has batter name in this field so it is hard for KRISHNA COCK INDUSTRIES PVT.LTD. to establish its name in the market
INTRODUCTION
Finance holds the key of all activity the path o f success is greased with money. Money is an arm or leg you either use it or lose it. Finance is the process of organisation the how of funds so that a business can carry out its objectives in the most efficient manner and meet it obligation in the most efficient manner and meet its obligation as they full due. Finance management today is recognized as the most important branch of business administration finance management provides the best guide for the future resources allocation by a firm. The company is provided sufficient finance facility from Bank of India. Banker has assured the company to increase the finance facility as and when required companys own source of fund is also sufficient to fulfil requirement of production.
ORGANISATION STRUCTURE
Finance is one of the most important of the management finance is a heart of business so the responsibility is given to that person who can manager this department over viewing the organisation structure of finance department it would be better if we go through what actually organisation means. MANAGING DIRECTOR
GENERAL MANGER
FINANCE MANAGER
CHIEF ACCOUNTANT
FINANCE PLANING
One of the most important function of finance manager is that of planning financial planning is essentially concerned with judicious procurement and profitable use of funds an use which is determined by realistic inventories decisions finance planning helps management to avoid waste by providing policies and procedures which make possible a closer co ordination between various functions of the business enterprise financial planning is responsibility of top level management. Financial planning is primarily a statement estimating the amount of capital and determining its composition it includes. Determination of the quantum of finance for example: the amount needed for implementing business plan The determination of the form and proportio nate amount of the securities. Laying down the policies as to the administration of the financial plans.
KRISHNA COCK INDUSTRIES PVT.LTD. has the policy of yearly financial planning the management does this financial industries systematically in order to meet current and future requirement the soundness of any company can be known from its financial planning due to proper financial planning the company is earning its desired profit.
CAPITALISATION
The word capitalisation can be defined as sum total of all kinds of long term securities at their par values thus it can be interpreted as the sum of ownership capital bonds and other long term debts and the surpluses. GERSTENBERG SAYS: a corporation may be under capitalized when the rate of profit is exceptionally high in relation to the return enjoyed by the similarly situated companies in the same industry or it has too little capital to conduct business A company is said to be over capitalized when its earning are not large enough to yield fair return on the amount of issued securities and long term borrowing in other words a business can be said to be over capitalised when capitalization exceeds the real economic value of its assets.
SOURCES OF FINANCE
OWN CAPITAL Most of the capitals are collected from the partners of the company. So basic requirement of finance collect from all the sources and remaining from other sources.
BANK LOAN Company has got loan from the bank and this loan is hypothecated against plants and machinery company got this loan easily due to its reputation in the market and relation with the bankers. BORROWING Company has got some finance from the sources of borrowing from the relative directors of the company and other person and company yearly pay interest to them.
CAPITAL BUDGETING
Capital budgeting may be defined as making process by which an organisation evaluation the major investment proposals keeping due consideration for the Amount needed for investment Amount that can be required from different sources The cost of raising funds Future cash inflow
According to S.KUCHCHAL capital budgeting process involves planning the availability and controlling the allocation and expenditure of long term investment funds
KRISHNA COCK INDUSTRIES PVT.LTD. is the medium scale unit which has invested most of its capital in purchasing the machines and the plant required for it as the company is a medium scale. There is not much burden of long term investment plants.
Working capital may be regarded as the life blood of the business its effective provisions can do much to ensure sources of a business which its ineffective management can lead not only to loss of profit but also to ultimate down full of what otherwise might be considered as promising concern. The term working capital is commonly used for the requirement of capital for daily operation of business for purchase raw material payment of salaries and wages to the employees electric charges etc. There are mainly two concern of working capital GROSS WORKING CAPITAL It refers to the organisation investment in total current assets. NET WORKING CAPITAL It refers to the difference between current assets and current liability. Meeting the need of working capital KRISHNA COCK INDUSTRIES PVT.LTD. has fixed credit with Bank of India. Other source to meet its need for working capital are trade credit.
RATIO ANALYSIS
60000000 =10%
8 9 10 11 12
Job analysis Promotion and transfer Trade union Performance appraisal system Employees benefit & services
INTRODUCTION
Personnel management is the management of the people at work. Personnel management is a function of the general management with the objective of ensuring that every employee makes his fullest contribution to the achievement of the objective of business. Human resources is the greatest assets of any business enterprises. The workers are the heart of the organisation. It is the manpower that operates the machines process the raw material into a finished product and makes it possible to sales in the market. According to DALE YODER personnel management effective ly describe the process or planning and directing the application development and utilisation of human resources in employment.
The personnel management of KRISHNA COCK INDUSTRIES PVT.LTD.is very comprehensive as the company is medium scale.
ORGANISATION CHART
According to PROF. ALLEN organisation-the process of identifying and grouping the work to be performed defining and delegation responsibility and authority and establishing relationship for the purpose of effectively together in establishing of objectives. Organisation structure of personnel department of it as follows Managing director General Manager Personnel Manager
Supervisor
The unit is working for only one shift in day shift. The timing are as follows Working hours 08:00 am to 12:00 pm 02:00 pm to 06:00 pm Lunch break
12:00 pm to 02:00 pm
Time keeping policy Time is the most precious and valuable assets which once lost never gained as started in proverb time and tide waits for none the people of KRISHNA COCK INDUSTRIES PVT.LTD. are very punctual about their timing.
RECRUITMENT
The recruitment process started with identification of vacancies to be filled up it is basically concerned with the identification of sources from where the personnel can be employed and motivating them to offer for the employment. According to EDWARD FLIPPO recruitment is both positive and negative activity. It is process of searching for prospective employees, stimulating and encouraging them to apply for job in an organisation. There are mainly two types of sources to do the recruitment INTERNAL SOURCES EXTERNAL SOURCES
IN KRISHNA COCK INDUSTRIES PVT.LTD. recruitment is done through internal sources such as when any vacancies, occur, existing, employees are given first preference they are promoted or transferred on the basis of merit seniorities of performances.
SELECTION
The object of manpower selection is to as certain clearly the type of person rallied and to secure an appropriate candidate for filling that position it is also concerned with security relevant information about an applicant.
INDUCTION
Induction is a technique by which a new employee is rehabilitated into enhanced surrounding and introduced to the practiced, policies and the objective of the organisation. In other words it is a welcoming process. The idea is to welcome a new comer make him\her fell at home and generate a feeling of belongingness, however its small but is meaningful and has significance as a part of total organisation. Process of Induction. Firstly, information is given to newly appointed person to whom he has to given a report and the place of report. Secondly, the respective manager welcomes the employees.
Training starts after the recruitment of the employees. Training is the process though which employees are made capable of doing the job prescribed to them. According to FLIPPO, training is the act of increasing the knowledge and skills of the employees for doing a particular job. Development is concerned with the growth of an employees in all respects. It is the process by which manager and executives acquire not only skill but also capabilities for future managerial tasks.
KRISHNA COCK INDUSTRIES PVT.LTD. is a medium scale industry therefore there is no separate department for training. It select mostly trained personnel so there is no need of training.
In case of untrained personnel training is provided during the job and supervisor becomes the trainer.
JOB ANALYSIS
Job analysis involves formal study of jobs. It attempts to provide information on both the requirement of a job in terms of time for completion necessary performance standard on the one hand and also the behaviour knowledge, skills and attitudes needed amo ng the personnel to meet those job requirements on others. It is a written recorded of the duties responsibilities and requirement of a particular job. It is a statement describing the job in such terms as its title, location, duties, working condition and hazards. It is a standard of a function in that it defines the appropriate and authorized contents of the job.
A promotion may be defined as an upwards movement of an employees in an organisation to another job which commands better pay, better status and higher opportunist and responsibility better working condition hours of work and facilities etc. Transfer is the movement of an employee from one job to another without involving any substantial change in his duties responsibilities requirement skill status and compensation.
In KRISHNA COCK INDUSTRIES PVT.LTD. there is less chance of assistant when any vacancy occurs they fill up the vacancy from within the organisation according to the merit, seniority of the persons.
TRADE UNION
Trade union is any combination of person whether temporary or permanent primarily for the purpose of regulation the relation between workers and employers or between workers and workers and for imposing restrictive condition on the conduct of any trade or business and includes the federation of two or more trade union. In KRISHNA COCK INDUSTRIES PVT.LTD. there is no trade union as the need for it is not felt any grievance on the part of the employees is handled by the management effectively and immediately. So all the workers are
satisfied with the management and there is no need for them to create a trade union.
Appraisal is the evaluation of worth quality or merit. In this organisation context performance is a systematic evolution of performance by supervisors or other families with their performance. Performance appraisal is also describe as merit rating in which one individual is ranked better or worse in comparison to other. The basic purpose in their merit rating is to ascertain an employees eligibility for performance, training and development salary increase transfers discharge ting.
The objectives of performance appraisal are as follows To identify areas for further training needs. To help determine promotion and transfer. To reduce grievances.
such benefits & services is to retain people in the organisation and not stimulated them to greater effort and higher performance they faster loyalty & act as a security base for the workers. In KRISHNA COCK INDUSTRIES PVT.LTD. provides so many facilities which we can classify in there categories, medium facilities, canteen facilities hours facilities, bonus gratuity & provident fund scheme etc.
FUTURE PLANS
As I got information from the general manager those KRISHNA COCK INDUSTRIES PVT.LTD. Plan to maximise their sales as much as possible by more hard work. Future plans. To get more and cheaper production on international level. To launch modern bath fitting products.
The company feels this products will have great demand in national &international market and are putting in their best efforts to make the product successful.
SUGGESITION
Today is the era of hyper competition and cyber competition now a day domestic companies face many threats due to arrivals in India but KRISHNA COCK INDUSTRIES PVT.LTD. is a company which is capable enough to
curtain and maintain the same growth rate in the market this is possible only thought proper integration of management strategy and intellectual plans. After completing my project on KRISHNA COCK INDUSTRIES PVT.LTD. I want to give following suggestion to the company. They should give advertisement in different media so more people can know about their product. They must appoint some professional & expert to solve the problems relation to production finance & marketing . The company should try to expand the market to international level.
CONCLUSION
I have collected information relating to personnel marketing and finance department to KRISHNA COCK INDUSTRIES PVT.LTD. I got full cooperation from the staff of the company the company
KRISHNA COCK INDUSTRIES PVT.LTD. was not started on very large base but due to the best efforts of the executive and director it has earned good reputation in the sector. KRISHNA COCK INDUSTRIES PVT.LTD. is a successfull and development company. I have co me to conclude the following points for the success of company at the end of this report. KRISHNA COCK INDUSTRIES PVT.LTD. is the progressive as well as reputed in the market. Company has maintained good relation with outsider and employees.
The company earns valuable foreign exchange for India through its exports. I whole heartedly wish best of luck for the future and hope to achieve their goal every time.
BIBLIOGRAPHY