A STUDY ON CONSUMER PREFERENCE TOWARDS SOFT DRINKS IN COIMBATORE CITY QUESTIONNAIRE 1. Name: 2. Age : 20-30 31-40 3.

Sex : male above 41-50 above 50 female

4. Occupation: self employed Professional Business Salaried Others 5.why do you consume soft drinks? a. taste b. refreshments c. chillness d. digestion 6.what do you think about price of the soft drinks? a. very high b. high c. medium d. low e. very low 7. what type of soft drinks you like to buy? A. artificial flavors B. natural fruit content 8. What kind of soft drinks do you prefer? a. with gas b with out gas 9. how often you drink soft drinks in a month? a.0 5 days b.5 10 days c.10 20 days 10. What type of soft drinks do you prefer? a. branded b. local made 11. what kind of packing you prefer for soft drinks?

a. plastic bottle b. glass bottle c. tin 12. do you think soft drinks are good for health? a. yes b. no 13. rank the following aspects according to a preference a. price b. quality c. taste d. healthy 14. how do you come to know about the various brands in soft drinks? A. television & radio b. news paper & magazines c. word of mouth d. posters 15. have you suffer from any health problems by drinking soft drinks? A. yes b. no 16. do you insist other brand you like? a. yes b. no 17. do you have the habit of switching brands? a. yes b. no 18. what kind of brands you mostly prefer? a. coke b. Pepsi c. others 19. In which season do you consume soft drinks more? a. summer b. winter c. rainy 20. do you take soft drinks with your food? a. yes b. no 21. if yes , when do you consume more? a. break fast b. lunch c. supper

d. dinner