Since 1993, Indian women have relied on Dove for beautiful skin.

, Dove provides a wide range

of personal care, hair care, skin care and deodorants. Dove pampers your skin everyday. Dove Bar and Skin Cleansing: Dove is growing very rapidly year after year. The face test campaign demonstrates the real proof of its superiority by using face as the torture test. Dove made their skin soft. Dove Hair care range: In India, Dove hair care range was launched in 2007. Within 15 months of its launch, dove has become the fastest growing shampoo brand in the country. The range has highly conditioned formulation which delivers the moisture promise of Dove to the consumer. Dove has a range of hair care products that repair accumulated damage and protect and care for the hair. Dove Anti-perspirant Deodorants: Meet the new range of Dove Deodorants. Available in 3 variants Original, Silk Dry & Clear Touch, each containing moisturizing cream. For visibly softer & smoother underarms & 24-hr protection from sweat & odors. Dove Lotions and Creams: Dover Lotions and creams are available to pamper your skin with the unique rich moisturizers and pure silk formula. Key facts Launched first in the US in 1957; is one of the leading brands of Unilever globally. Dove has its footprint in 80 countries worldwide with a range of superior products from bar, lotions, body washes, face care and creams.

TELEVISION
PROS: TREACHABLE TABILITY TO CONVEY MESSAGE

CONS: TMESSAGE IS TEMPORARY TRELATIVELY EXPENSIVE

NEWSPAPER
PROS: REACHABLE FLEXIBILI Y

CONS: EXPENSIVE VISIBLE MEDIUM

MAGAZINES
PROS: BE ER ARGE ING OF AUDIENCE BE ER QUALI Y PAPER AND REPRODUC ION CONS: EXPENSIVE LIMI ED FLEXIBILI Y IN ERMS OF ADS PLACEMEN S

OUTDOOR
PROS: THIGH REACH T24 HOURS EXPOSURE CONS: TSHORT VIEWING TIME TLESS MESSAGE

ALISHA D SOUZA TYBMM ROLL NO-14