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Mass Comm

Mass Comm

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Published by: aparajitadutta on Aug 25, 2011
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08/25/2011

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Evolution and history of public relations – definitions of PR, PR and allied disciplines

(publicity, propaganda, public affairs, lobbying, etc.).

Symmetrical and asymmetrical theories of PR - law and ethics of PR (defamation, copyright,

invasion of privacy; PRSI code of ethics).

Interface of PR with various management disciplines (human resource development, finance,

marketing, law, etc.) - publics in PR, PR tools (interpersonal, mass media and selective

media) – PR in industry (public sector, private sector and multinational) – PR in central and

state governments and the functioning of various media units of the state and Union

governments.

Mass Communication

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Writing for PR : internal publics (house journals, bulletin boards, open houses, suggestion

boxes, video magazines, etc.).

Writing for media (press release/backgrounder, press brief, rejoinders, etc)

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