@ Green marketing in corporates a broad range of activities.

@Processes @Environmental and Ecological marketing

DEFINITION
ALL ACTIVITIES DESIGNED TO GENERATE AND FACILITATE ANY EXCHANGES INTENDED TO SATISFY HUMAN NEEDS OR WANTS, SUCH THAT THE SATISFACTION OF THESE NEEDS AND WANTS OCCURS, WITH MINIMAL DETRIMENTAL IMPACT ON THE NATURAL ENVIRONMENT.

@The term Green Markrting came into prominance in the late 1980s and early 1990s.

@Ecological Marketing in 1975

@Power to restore our environments @Power of green lies in the hands of marketers @Design and Promote cleaner product

 LIMITED RESOURCES TO SATISFY WORLDS

UNLIMITED WANTS

LOOKS AT HOW MARKETING ACTIVITIES

UTILIZE THESE LIMITED RESOURCES, WHILE SATISFYING CONSUMERS WANTS, BOTH OF INDIVIDUALS AND INDUSTRY, AS WELL AS ACHIEVING THE SELLING ORGANISATIONS OBJECTIVES

IMPLIMENTING GREEN MARKETING STRATEGIES AND TACTICS

8 STEPS OF GOING GREEN
---TARGETING ---PRODUCT DESIGN

---POSITIONING ---PRICING

---GREENING LOGISTICS
---MARKETING WASTE ---PROMOTION ---GREEN ALLIANCES

 1) SATSFACTION OF CUSTOMER NEEDS 2) SAFETY OF PRODUCT AND

PRODUCTION FOR CONSUMERS, WORKERS, SOCIETY AND THE ENVIRONMENT 3) SOCIAL ACCEPTABILITY OF A PRODUCT, ITS PRODUCTION AND THE OTHER ACTIVITIES OF THE COMPANY 4) SUSTAINABILIY OF THE PRODUCT, THEIR PRODUCTION AND OTHER ACTIVITIES OF THE COMPANY.

 ON OUR PLANET SOURCES ARE LIMITED

AND HUMAN NEEDS (WANTS) UNLIMITED

GREEN MARKETING IS IMPORTANT FOR

THE FIRMS TO UTILIZE THE LIMITED RESOURCES SATISFYING THE CONSUMER NEEDS AS WELL AS ACHIEVING THE ORGANISATION SELLING OBJECTIVES

REASONS WHY FIRMS ARE ADOPTING GREEN MARKETING

 SOCIAL RESPONSIBILITY

LAWS

COMPETITION

COST REDUCTION

PROBLEM OF GREEN MARKETING

ENSURE THAT THEIR ACTIVITIES ARE NOT
MISLEADING TO CONSUMER OR INDUSTRY DO NOT BREACH ANY OF THE REGULATIONS OR LAWS DEALING WITH ENVIRONMENTAL MARKETING REMEMBER THAT CONSUMERS PERSEPTIONS ARE SOME TIMES NOT CORRECT THE ENVIRONMENTALLY RESPONSIBLE ACTION OF TODAY MAY BE HARMFUL IN THE FUTURE.

PROBLEMS WITH GREEN MARKETING

THERE IS DIFFICULTY IN
ESTABLISHING POLICIES THAT WILL ADDRESS ALL ENVIRONMENTAL ISSUES REACTING TO COMPETITIVE PRESSURES CAN CAUSE ALL TO MAKE THE SAME MISTAKE AS THE LEADER, ETC.

 EMPLOYEE AWARENESS PROGRAMME

EFFECTIVE COMMUNICATION

CONSTANTLY REFINE THE PRODUCT

BACK UP FROM TOP LEVEL

 REPUTATION GAINING AND RETAINING CUTOMERS

COST SAVINGS INNOVATION IN PRODUCTS AND
OPERATIONS

STAFF DEVELOPMENT

 www.treehugger.com www.ecomall.com
www.greenmarketingcorner.com www.greenpeace.org

power of green lies in marketers hands