1

Name of the product Students name Intake Modules name Word count Date :

: : : : :

VGen Induced Arjun Pratap Singh UC2F0812ME Creativity and Innovation 3500 words 4th April, 2009

Table of Contents

1. 2. 3. 4.

Executive Summary Introduction Competitor analysis Problem finding 1. 2. 3. 4. SWOT Analysis 5W1H Laddering Technique Concept Fan

5.

Idea generation 1. 2. 3. 4. 5. Mind Map Lotus Blossom Attribute Listing SCAMPER Force Fitting Trigger

6. 7.

Product Description Idea Evaluation 1. 2. 3. Sticking Stars Plus Minus Interesting (PMI) Force Field Analysis

8. 9.

Market Segmentation Conclusion Appendix A Company profile Appendix B Benefits and some technologies used in the product Appendix C Conclusions of various Tools used

10. Appendix 1. 2. 3.

11. Reference List

EXECUTIVE SUMMARY I have been working for Vuzix Corporation, USA as Executive Manager for quite some time now. The CEO of the company has told me to come up with a novel product concept. So after doing my research I have come up with a one of its type product concept known as VGen Induced which is 3D virtual reality physical presence device working on induced current and solar energy. It is an electronic entertainment device aimed or targeted for the age group between 16-70 years but its main target market is that between 16-35 years. As this age group is more into electronic entertainment and latest flashy out of the world technology. Its a sophisticated device so cant be targeted for age group below 16 years. Whereas the device can be successfully implemented into medical and defense use also. Various tools have been used for various purposes here is the list of following tools use. For problem identification SWOT analysis, 5W1H, Laddering technique combined with lateral thinking is used and Concept Fan. For idea generation Mind Map, Lotus Blossom, Attribute Listing, Scamper and Force Fitting Trigger are used. For idea evaluation Sticking Dots technique, Plus Minus Interesting and Force Field Analysis are used.

INTRODUCTION As the time passes by, the stress and pressure keeps on mounting on people living today in this technological savvy 21st century metropolitans. Time does not stop for anyone. People dont have time to relax and have some entertainment (fun). Students need to keep on studying day and night to get good grades. The graduates need to find jobs for themselves and the freshly employed have to work hard to have name for them. So to give people some much needed easily available entertainment in short span of time our company will introduce the VGen Induced into the mainstream market in 1-2 years from now. So that they do not have to go out in search of mode of entertainment and waste their time and money. For students it can be used for education, innovation, learning and creative purposes. For others (25-35 years) it can simply be used as futuristic and cool gadget which has multi-purposes. Seeing the social and immersive trends and the latest converging technologies and diverging applications, it is a product which has to be a hit in the market. Where as it is also a mode of escaping the reality for a while and being in control of the destiny or at least have an illusion of being in control. Consumer or the customer using the product can play games with virtual reality (muscle movement sensor) on a 3D screen 150 inches wide. You can even see movies, read ebooks, play games as if you are playing it yourself physically with help of body sensors, find places on google maps etc on the screen. You just have to wear the VGen Induced which is very similar to normal googles . ( Rest of the features and technological aspects of the device is explained in Prouct Description section) My company Vuzix was founded by Paul Travers in 1997 with its headquater at Rochester, New York. Vuzix Corporation is a privately held company and manufacturing Video Eyewear and personal display devices for the mobile video, entertainment, defense and consumer market. It has its sales offices at Rochester, New York and Tokyo, Japan. Some of the recent awards company has won are Two 2007 Consumer Electronics Show Innovation Awards, 2006 Frost & Sullivan Technology Innovation of the Year Award for European Mobile & Wireless services, 2006 Consumer Electronics Show Innovation Award, 2005 Consumer Electronics Show Innovation Award and 2005 Micro Display Report "Best Buzz" Award.

(Rest of the information about the company can be found in Appendix A)

COMPETITOR ANALYSIS There are 2 competitors to the VGen Induced. One is the direct competitor and other is the indirect competitor. The direct competitor is Samsung GeForce 3D Vision Bundle and the indirect competitor is NINTENDO Wii . Nvidia Product Nintendo

Samsung GeForce 3D vision Bundle Strengths Out of the 3D box pc

Nintendo Wii Connectivity using inbuilt WiFi delivers free online services

immersive

gaming experience No need to buy special 3D games which costs so much High-Tech active

and game play Online connection Wiiconnect24 Unique sensitive motion game

shutter glass, deliver double the resolution per eye and ultra-wide viewing angles 120 Hz LCD monitor unlocks crystal clear flicker stereoscopic gaming experience Easy to use and setup Compatible with 300 free 3D

play Sensor bar Wireless Up to 4 remote controller Built in speakers Build in SD slot for storage and photo viewing

existing games Very comfortable Long battery life for the glasses

Small and light Nostalgic appeal Most affordable gaming console

(www.legitreview.com)

(www.cnet.com)

Weakness

Quite expensive Hard to unfocus Brain gets confused Not portable Does not work with all the games in the market

Controller battery

eats

Lacks advanced HD graphics Lacks sound Cant play CDs or DVDs Weird near receiver TV for surround

wireless controllers Remote demands AA batteries

Price Place availability

$600 of Online order at Nvidia site or Any specially placed order

$250 shop selling

at electronic entertainment devices permission to (having sell

Samsung outlets

Nintendo gadgets)

PROBLEM FINDING 1. SWOT Analysis: It provides information that is helpful in matching firms resources and capabilities to the competitive environment in which it operates. It is instrumental in strategy formulation and selection.

Strengths (s)

Weakness (w)

a. Futuristic world) technology

(out and

of

the

a. Expensive

superior

b. Sophisticated b. Massive (multipurpose) Opportunities (o) usability (needs know how about electronics)

a. Unfulfilled customer needs

How

can

this

futuristic

and What can be done to fulfill reduce its price so

superior

technology

customers need?

everybody can buy this product and use this

b. Compatible with other many

according to their needs (compatible with different devices e.g. microscope,

electronic gadgets

telescope, camera etc)?

Threats (t)

a. Can get lost

Due to its massive usability it What should be done to would be in demand but lower and make it less sophisticated middle class people wont able to and then also keep it ahead of afford it. Being expensive and of its time? portable can be stolen or can get lost. So what should be done to make it secure?

b. Out-of-date (shift consumers taste)

2. 5W1H : It is a tool used in various situation where one needs to clarify or understand something in more depth.

1. Who is the target market?

The target market is mainly the students, fresh graduates and Bachelors (16-35 years) .But the product can be used by anyone between ages of 16-70 years depending upon their requirement.

2. What are the functions of VGen Its is virtual reality 3D body sensory device Induced? to play games like you are actually playing them, used to see any video or picture in 3D mode on 150 inch screen, can be used

as normal color changing goggles, can be charged without need to plug it into electric socket by induced e.m.f and solar energy technologies and can be connected to any electronic device and used. 3. Where should it be launched or sold? It should be launched in Metropolitans where people have money to spend on gadgets like this one. 4. When can it be used? It can be used by customers when they are feeling bored, tired and need some

entertainment. It can be also be used for creativity and learning purposes, for gaming, to see movies, to spy, To research etc list can go on. 5. Why would it be purchased over other It has multipurpose use, has great values competitors? for money, its a flashy trendy and cool gadget, it has futuristic and superior technology consumption. 6. How would it be marketed? At starting it would be marketed by online orders and special orders at its outlet. But with time more franchises would be opened and permission to sell this product would be given to few selected agencies so as to protect duplicity and smuggling. and its low on power

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3. Laddering technique: Laddering techniques involve the creation, reviewing and modification of hierarchical knowledge, often in the form of ladders. It is an ends-chain technique. We start from one particular idea till we get (here product) what we need.

HOW?

Optical Instrument

Glass

Screen

Goggles

Projection

Big Screen

Virtual 3D

Virtual 3D Reality

VGen Induced

WHY?

Conclusion: From the laddering above we get our answers to 2 questions. First how can VGen Induced be classified under Optical Instrument and why is it being derived from Optical Instrument. As glass is optical instrument which form the screen of the goggles, which can be used for projection to give an effect of big screen having 3D effect. This can be modified into Virtual 3D reality which is our product VGen Induced. As VGen Induced is a part of Optical Instrument it can be used for various visual purpose as in microscope, telescope, camera, to see movies, read eBooks etc.

4. Concept Fan: It is a creativity tool that helps us to explore other associated domains, thereby expanding avenues for choices and decision making. (Conclusion in Append. c)

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Idea Direction Concept

Waterproof Better Material Better Designing (On whole) Better Security Use in built Sim card to track it Use Microcontroller chip which activates outside a given region Better Engineered Lens Lighter\Stronger

Crushable

Problem

Better technology

What improvements are required so as to market the product (whole) to a wider market?

More modified Battery ( c- charging)

Change colors Induced Emf ( c ) Solar energy ( c )

More features Make it more adaptable and acceptable Better value for money

Night Vision LEDs\torch Can be used outdoor

Better after sale services

Use dark colors for males Colors Make it differently for Males and Females Use bright colors for females Make it futuristic, cool and sexy for males Make it look cute and simple for females

Patterns

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IDEA GENERATION: 1. MIND MAP: Mind Mapping is a useful technique that improves the way you take notes, and supports and enhances your creative problem solving. By using Mind Maps, you can quickly identify and understand the structure of a subject, and the way that pieces of information fit together, as well as recording the raw facts contained in normal notes (Conclusion in Appendix c)

dolby 3d surround

games movies e-material microscope telescope camera

dark colour sophisticated

headphones
bright dark dull

bright colour males cute

Sound
bluetooth wi-fi ir

females

Colour

Functions

Adaptability
eluminosite

Gender
change colour

kwarx

Connectivity

unbreakable

sim card micro processor

How to design VGen Induced?

Security

Lens \Screen
induced emf

Battery

solar

Material for construction

Packaging Shape Sensors

carbon fibre titanium bar goggles wired unwired flashy sophisticated simple

Surface

charging size

smooth\slippery rough\rigid

small large

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2. Lotus Blossom: The method starts with a central problem and works outwards. Central ideas lead to ideas which become central theme themselves. The unfolding theme triggers new ideas and new themes. ( Conclusions in Appendix c)

round

oval

goggles

crushable

power

sensor

Solar energy

direct current

induced emf

triangle

Design

beamers

unbreakable

Lens

dual state

kinetic charging

Battery

bio-fuel

bar

helmet

Contact lens

anti-stress

IR detection

color changing

mat charging camera

wind energy

gas

friction

heat

muscle

Design

Lens

Battery

Mp3 palyer

gaming consoles

pressure

Sensors

blood

Sensors

VGen Induced

Adaptat laptops ions Color

night vision

Adaptation

television

sound

light

water

Material

Industry

telescope

mobile

plastic

pvc

Carbon fibre

defense

medical

media

transparent

black

white

kwarx

Material

titanium

scientific

Industry

entertain ment

rainbow

Color

yellow

cellulose

Glass fibre

steel

education

research

gaming

mixed

red

pink

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3. Attribute Listing: Attribute listing is a great technique for ensuring all possible aspects of a problem have been examined. Attribute listing is breaking the problem down into smaller and smaller bits and seeing what you discover when you do. (Conclusion in Appendix c)

Features 1. Screen

Attributes 1. Elastolite

Ideas 1. Unbreakable crushable and

2. Sensors

2. Body fabric sensor

2. Muscle detection 3. Lower

movement

power

3. Battery

3. Induced emf and solar energy

consumption and ecofriendly 4. Stylish, trendy and color changing

4. Design

4. Goggles

5. Sound

5. Head in

phones\plug

5. Direct into ear or can be plugged with any

surround system 6. Weight 6. Carbon-fibre 7. Application 7. 3D virtual reality 8. Connectivity 7. Feels as if you are actually playing game 8. Can 8. Wi-Fi\Bluetooth\IR connect various 6. Light and strong

gadget to this product and can cause

multiplayer gaming

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4. SCAMPER: It is technique using a set of directed questions which you answer about your probortunity in order to come up with new ideas. The stimulus comes from forcing yourself to answer questions which you would not normally pose. The questions direct you to thinking about a probortunity in ways which typically come up with new ideas.

S-Which material can be substitute for best body strength? Carbon rein enforced carbon fiber can be used as its very light and super strong.

C-With which gadget can it be combined to make it more marketable? Can be combined camera to have bird eyes view in 3D.

A-How can it be adapted to new gadgets(visual) ? It has plug in female port plus Wi-Fi, Bluetooth and IR technology which can Connect to all the latest device (visual) and work with them.

M-How can it be modified? Night vision and distance measuring technology can be in built in the device.

P-How can it be put into other purpose? It can be used for defense and medical purposes.

E-What should be eliminated from product? The remote which we get with the device should be removed or eliminated.

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R-Can anything be reversed? Nothing I can think of. None

5. Force Fitting Trigger: In it pictures attributes sparks ideas. Which are combined together to come up with an innovative and creative idea. (Conclusion in appendix c)

Picture taken from : wisdom2.net/category/technology/

Picture taken from : www.e-potpourri.com

Picture taken from : www.eurekaheritage.org

keypad

wrist strap

gate

reminder

time

cctv

sim card

gps

plasma tv

bluetooth

alarm

bricks

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stylus

battery(solar)

people

messaging

screen

Electronic devices)

data(storage

3 word combination Keypad time TV plasma

Idea Using keypad of mobile we can fix time when TV plasma can be switched on and when it should get off. Useful for parents who are out and children at home.

Sim card wrist strap - cctv

We can put insert sim card into wrist strap which a person would wear. Wrist strap would also have very minute cctv. So that we can see where person is and keep track of him.

Bluetooth screen electronic data(storage Using Bluetooth we can access all the electronic devices) data stored in electronic devices such as CDs , USBs, hard disk etc and access it directly on some screen (mobile, tv etc) without having to go and find the storage device and then plug it to access the data.

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IDEA EVALUATION: 1. Sticking Stars :

Product

VGen Induced

Samsung

GeForce Nintendo Wii

3D vision Bundle Adaptability Design Technology Sound quality Video quality Functions Ease of use Availability Value for money Price ***** ***** ***** ***** ***** ***** *** ** ***** ** *** ***** **** *** ***** ** **** *** *** *** ** *** ** * *** * ***** ***** ** *****

Legend -

1. *

- poor

2. **

-average

3. ***

-good

4. ****

-very good

5. *****

-excellent

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2. Plus Minus Interesting (PMI) -. It is a valuable tool for weighing pros and cons. (110)

Will our product succeed and dominate in the market?

VGen Induced Plus 1. 3D virtual reality with muscle sensors(9) movement Minus 1. Expensive(-7) Interesting 1. Can be used as with

goggles

changing color (4)

2. Induced Emf for direct charging(8)

2. Not (-5)

waterproof 2. Can be used as bird eye view with

camera (4) 3. Applicable with many other gadgets(8) electronic 3. Sophisticated (-4)

4. Multiple use(8)

4. Not

easily

available (-6)

5. Crushable and unbreakable lens(7) Total = 40 Total = - 22 Total = 8

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Net total = 40 -22 +8

= 48-22

= 24

Samsung Nvidia GeForce 3D vision Bundle Plus 1. 3D gaming (7) Minus 1. 3D gaming Interesting with -

specific games only (-5) 2. Crystal screen(8) clear 2. Takes time to charge (-5)

3. Comfortable (6)

3. No other use than Gaming (-5)

Total = 24

Total = - 15

Net total = 24-15

= 9

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Nintendo Wii Plus 1. Inbuilt slot(4) memory Minus 1. Old technology(-5) Interesting

2. Work with a lot of games(7)

2. Bad sound quality (-6)

3. Easiest to use(6) 3. Lots of wires (-6) 4. Very cheap(7) Total = 24 Total = - 17

Net total = 24 -17

= 7

Conclusion: VGen Induced is the best out of the 3 as has Net Total of 24 while others are way lower. So it would succeed and dominate the market when released or launched.

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4. Force Field Analysis: Force Field Analysis is a useful technique for looking at all the forces for and against a decision. In effect, it is a specialized method of weighing pros and cons. By carrying out the analysis you can plan to strengthen the forces supporting a decision, and reduce the impact of opposition to it. (15) (Conclusion in appendix c)

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Conclusion: VGen Induced has more supporting factors than restricting factors so it can be launched in market. It is using advanced technology, has multiple uses and is very comfortable to use. It saves lot of money due to low power consumption as compared to other devices. It can be taken from one place to another and can be used out in open once charged either by induced e.m.f or solar energy. Recommendations how to decrease the restricting factors:

Before

Factors

1.Not water proof (-4)

1.

Use

some

anti-moisture

material

in

construction (-2) 2.Expensive (-3) 2. Try to reduce price by removing LEDs and spending less on packaging (-2) 3.Not easily available (-2) 4.Sophisticated (-3) 3.Open more outlets (-1) 4.Design it in away so that anybody can operate it and give a demo cd (-2) 5.Sensor and remote can get lost (-2) 6. Can get lost in dark (-3) 5. Put minute tracking device in them (-1) 6.Use material in construction which can glows in dark brightly (-1)

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MARKET SEGMENTATION: The purpose for segmenting a market is to allow your marketing or sales program to focus on the subset of prospects that are most likely to purchase your offering. If done properly this will help to insure the highest return for your marketing or sales expenditures. Market can be segmented into 4 subsets: 1. Demographic

a. What age people can use the product? b. Which ethnic group is main target for the product? c. Why does it require education? d. What level income can purchase this product? e. Which family status is most compatible with this product? f. How does occupation affect the target market of the product?

Age (customer)

16-35 years (mainly targeted) but can be used by 16-70 years customer depending on use

Ethnic group Education

Would be first released for Asian market Some elementary education is necessary because this is a technological product. So need a little know how about IT and Physics.

Level of income

$3000 monthly because product cost $800

Family status

Mainly for Bachelors and for students (with family as they dont earn)

Occupation

Those working in big multinationals or the ones earning a lot so that they can buy

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this product without feeling burn in their pocket or ones in R & D , medical or defense field as this is a superb product for them.

2. Psychographic

Which type of target market lifestyle would be suitable for the product? What can of attitude is needed for this product?

Lifestyle

This product is suitable for people living rich, elegant and pompous lifestyle as, this product is out of reach who dont earn above $2500 per month.

Attitude

Those people who like cool, trendy, flashy and futuristic gadgets are right for this product. They should be curious to learn know how about the device, wanting experience the new technology and be ready to shell out cash to buy this product.

3. Geographic

Where product should be marketed at starting? Product should first be marketed in Asia and mainly in China, India, Japan and Korea. As these countries have very huge population. They have a large section of people who are interested in latest technologies and machines. And they have large number of people who can buy this product without much concern over money. So we can have reviews about product faster and make any improvements needed before launching it at other places.

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4. Behavioral

Who is most suitable to buy this product?

This product is suitable for people who want to have entertainment (fun) and feel something totally different from what they experience everyday without wasting much time and money. Those who want to have benefits of actual gaming and comfort and luxury of their place. Those who want out of world experience while watching movies or playing games. Or the ones into research, defense etc as it can be used with microscope, telescope, camera, simulators etc. It has many benefits as it is a type of all in one device.

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PRODUCT DESCRIPTION : VGen Induced Name of my product

Functions and features of the device

It will be one of its kind product of this century. It has an ability to cause a revolution in electronic entertainment world.

It is basically a 3D virtual reality gaming device with a 3D screen of 150 inches (illusion) with muscle movement sensors. So that player can play games as if he\she were playing it actually with full felling due to the 3D reality and muscles movement sensor technology. It can be used to play 5-10 multiplayer games. It can be used to see movies, videos in 3D format, read eBooks, articles etc in 3D on gigantic screen. You feel as if you are inside the screen being one of the characters in the movie or the game.

It is a sort of plug and use device. It can be used with telescope, microscope, camera, GPS, simulators, PDAs, laptop, television, music system etc. If these devices does not have the plug in feature, they can connect using Bluetooth, WI-Fi or IR technology. This device is charged using induced emf and solar energy technology. If you arent using the device it can be used as goggles with color changing lens (on your wish) which implies electro chromatic technology. The lens of the device or goggles is made of Elastolite which is a crushable and unbreakable optical fibre. As this device is going to be expensive while being light and portable there are chances of it being stolen so to make it secure we have put sim card into the head set for GPS tracking system technology if it gets lost or stolen.

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Features 1. Screen\lens 2. Design 3. Connectivity 4. Battery 5. Color 6. Plug in connection (female) 7. Sensors 8. Audio 9. Video 10. Security 11. Remote 12. Price

VGen Induced 1. Elastolite(color change) 2. Carbon fibre body (light\comfortable) 3. WI-FI, Bluetooth and IR 4. Solar energy and Induced Emf 5. Can be chosen 6. With all optical gadgets available(elec.) 7. Muscles movement sensor 8. 3D dolby sound |plug in ear 9. Crystal clear vision (150 inch screen) 10. Sim card (GPS tracked) 11. For controlling audia and video settings 12. $800

1. Taken from www.sensorprod.com

2. Taken from www.nsf.gov

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2. Taken from http://www.dailymail.co.uk/sciencetech/article-460602/The-endScientists-invent-wireless-device-beams-electricity-home.html

plug-

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3. Taken from www.sciencecentric.com

4. Taken from http://www.rowersworld.com/Content/About/2000_7_10n.php

5. Taken from http://www.rowersworld.com/Content/About/2000_7_10n.php

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CONCLUSION

Vgen Induced is an advanced flashy, trendy, useful, cool and safe device which is ahead of its time in many ways. It has many features, uses and is so adaptable with current electronic (audio and visual) devices that it cant have any competitor reaching close to it in near time. It gives entertainment, fun and out of world experience to its user without wasting lot of their time and money once they have it. Only big drawback for it is its price. Management, engineers and scientist will try their best to find a way out to reduce the product price so that it can be marketed to a wider market and can be afforded by people who arent very rich.

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REFERENCE LIST

Online source

a. Mind tool, 2009, Concept Fab-problem solution from Mind tools [online] available at http://www.mindtools.com/pages/article/newCT.htm

b. Rower's World, 2003, The Stroke, About Rowing, [online] available at http://www.rowersworld.com/Content/About/2000_7_10n.php c. Vuzix corporation, 2009, Corporate Vuzix [online] available at

http://www.vuzix.com/corporate/index.html

d. Williamson, B. and Sandford, R. (2005), Games and learning: A handbook from Futurelab [online] available at http://www.futurelab.org.uk/

resources/publications_reports_articles/handbooks/Handbook133

Printed source

a) Dowling, J. and Vamos, L., 1993, Identification of Kinetic and Temporal Factors Related to Vertical Jump Performance. In Journal of Applied Biomechanics, 9, 95-110.\

b) Gee, J. P. (2003), What videogames have to teach us about learning and literacy. New York: Palgrave Macmillan

34

c) Mitchell, A. and Savill-Smith, C. (2005), The use of computer and video games for learning. A review of the literature. London. Learning and Skills Development Agency.

d) Proctor T. , 1999 Creative Problem Solving for managers, Routledges , New Jersey, United States of America and Canada

e) Silva H., Gamboa H., Viegas V., and Fred A., 2005. Wireless physiologic data acquisition platform. In Proceedings of the 2005 Conference on

Telecommunications.

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Appendix

APPENDIX A

About Vuzix

Vuzix Corporation is a privately held company and the pioneer in manufacturing Video Eyewear and personal display devices for the mobile video, entertainment, defense and commercial markets. The companys nine years of experience in developing advanced proprietary display technology for the military and industrial sectors has laid the foundation for its leadership position in the emerging consumer Video Eyewear market. Vuzix introduced the Video Eyewear product category in 2005 with its award-winning model V920. 2007 marks its third awardwining year at the Consumer Electronics Show for innovation in design and engineering.

Displays for Defense and Medical Markets

Vuzix is a leader in delivering products and components for defense and medical applications. Annually, the company provides tens of thousands of its display systems to the military and partner companies for night vision and other applications. Today, Vuzix is the lead supplier to the U.S. Armys Future Force Warrior program for head-mounted displays and is working under contract with the United States Special Operations Command (USSOCOM) to deliver next generation displays for warfighters.

In the medical field, Vuzix is partnering with companies in adapting its technology and delivering products for use in the dental patient distraction, dental surgery, 3D surgery, and lowvision assistance markets. APPENDIX B

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Conclusion for Concept Fan: We wanted to know what can be done to improve our product so as to market it to a wider market. So we chose 4 different directions. We researched in each direction and got some concepts we can think upon with more depth. So we came up with some ideas which could improve our product and make it more marketable. With 1 question we have come up with 16 ideas to work upon now. So now we have 16 new ideas (choices) which we can look onto and decide which ones are the best to use. To improve our product we improve its design .We use waterproof and light\stronger material. We enhance its security by using inbuilt sim card or we can use in built microcontroller chip which sends us message when our device crosses a given area. To improve the technology we work with the lens and the battery. We make the lens which is crushable and can change colors and we can make battery charge by induced emf and solar energy. We can add more features as night vision and leds. We can improve the value for money by making our product to be work in outdoors and giving better after sale services as customer care, repair etc. We need to think differently about males and females as our buyers as both are quite different. They like different colors and patterns. Males like dark colored futuristic and cool gadgets while, females like bright colored cute and simple looking gadgets.

Conclusion for Mind Map: Using mind map we got an idea how our product will be designed. How should it look like, How should it function, what all features to be put in it etc. Mind Map helped us generate ideas which will play a major role in getting our final product.

Conclusion for Lotus Blossom: Using lotus blossom we are able to get numerous ideas which we can apply to design our product. The ones highlighted are the main features of our product. We choose the best idea foe

37

each one of them. The ones in red are the chosen ideas. All are chosen in adaptation because our product can work with all the shown ideas. And the color one has been chosen for male and other for female. Whereas all the colors can be chosen depending on customers choice.

Conclusion for Attribute Listing: Here are features of our product which we break down into what all design, technology etc we have chosen to use. We have chosen the best for our product .We give an idea for what all our particular Attributes are being used for in our product.

Conclusion to Force Fit Trigger: Using force fit trigger we were able to generate new ideas which can be implemented. For me wrist strap sim card cctv idea was the best and most useful. In VGen Induced you can see the output from cctv and can even see where person is in 3D format using sim card (gps technology).

Conclusion for Sticking Stars: Adaptability Where all can it be used Design Over all out look of the product (trendy and cool) Technology Latest technology and research and development Sound quality The quality of sound is it nice, is it breaking etc Video quality The quality of video is it sharp, is it dull, is it stressful etc Functions What all product can do

38

Value for money The money spend by customer is the product worth it Price Is it affordable by customer, would it pinch him or not

Seeing the outcome of sticky star you can see VGen Induced is superior to the others in many ways.It has wide field of use whereas other competitors are mainly used for gaming. Design (colors , weight , comfort ,styling , modelling etc) of our product is far superior and futuristic. And the technology (Eluminosite, color changing lens , carbon fiber, virtual reality etc) is ahead by a distance compared to others. Sound and video quality is fantastic but Samsung (Nvidia) product can give tough competition here. Whereas functions are concerned our product has many functions like can be used as goggles, spy cam, torch etc and can be even modified more with connection to other products. As for ease of use customer need some education as it is a sophisticated product compared to others. Our product is superbly priced seeing its technology and design but then also price is quite high compared to others. While the value of money is best for our product. Availability of the product is still of a concern seeing the other competitors.

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